Twist Image

JANUARY 26, 2017

Different platforms, different media, different user experiences, etc. It was never an apple to apple comparison. The debate about the efficacy on digital media channels intensified. Read this article from AdWeek : Snapchat Is Now Selling Ads Against Nielsen's TV-Like Ratings System ). digital media. media company.

Platform 40

Platform Nielsen Publishing Advertising 40

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. Nielsen Visual IQ.

Software 101

Software Marketing Analytics B2B 101

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Yet, the behavior of just 641 households are used to calculate the Nielsen ratings that determine the prices for advertising market-wide. The 4 Modern Metrics Mandates.

Metrics 127

Metrics Postrank Klout Marketing 127

Mindjumpers

JANUARY 7, 2013

Naturally, Twitter tends to be among the first choice of social media platforms that brands decide to engage in. Brandwatch’s recent report “Brands on Twitter 2012” goes deeper into the subject, analyzing 258 global brands’ Twitter activity for 2012 with comparison to 2011.

Twitter 262

Twitter Brands Nielsen HootSuite 262

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. Some companies have opened a virtual Pandora’s box: We found that global corporations are struggling to manage an average of 178 business-related social media accounts — a number that will only grow.”

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

There has been much discussion recently on industry-leading publications about the effectiveness of video on social media. Which is why we teamed up with our friends at Animoto once again to test (and test again) the hypothesis that vertical video would perform better than square video on social media.

CPC 85

CPC Video Cost CPM 85

Buzz Marketing for Technology

JUNE 27, 2008

So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. social media.

LinkedIn 109

LinkedIn Google Directory API 109

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. They gather 40 million sources of data per day – news + social media to help you understand what’s driving your sentiment within social media.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 145

Social CRM Twitter B2B CoTweet 145