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Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

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Incorporating Modern Competitive Intelligence Tactics for Pharmaceutical Companies

Digimind

The global pharmaceutical industry in itself is highly competitive, driven by a constant need to innovate and discover new drugs. With the average drug life cycle spanning two decades, from drug development to approval and commercialization, all the more multinational drug companies have unique challenges in competitive intelligence (CI).

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Ozempic Craze + TikTok = Scams: Bad Actors are Dangling Weight Loss Drugs to Con Americans Out of Their Money

The Realtime Report

It’s a safe bet that ByteDance, TikTok’s Chinese owner, doesn’t tolerate similar scams that target users in China using its version of the social media platform called Douyin. TikTok is just the latest social media platform to be slow in addressing the risks of prescription drugs – whether real or as a lure for a scam.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. The effective implementation of social media has the potential to overcome these challenges. Custom Social Media Reports for Google Analytics.

Research 194
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How to Start a Social Media Marketing Agency: Step by Step

agora pulse

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. Use Social Media Management Tools. Nail Your Launch.

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Survival Tips for a Social Media Agency in a Tough Sector

agora pulse

What should you do when your social media agency’s sector has been hit hard? We’ve got ideas and tips on how social media managers can best handle this tough time. When companies feel financial pressure, they often look to cut costs. What Social Media Managers Want to Know.

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How AI insights improve decision making

Sprout Social

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 104