Genuine Social Media Activism: A Guide for Going Beyond the Hashtag
Hootsuite
JULY 7, 2020
Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline. Can a company opt out of social media activism?
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