Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Easy gathering and sharing of genuine reviews.

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UGC Content Instagram Hashtag 60

Sprout Social

MAY 26, 2022

“While other social platforms require adaptability in order to share the latest information from your company, TikTok also requires you to stay up to date on the latest memes and trends so you can incorporate them into your content,” McNitt notes. Amplify user-generated content (UGC). And UGC converts five times more than non-UGC.

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Examples Campaign Tips UGC 140

agora pulse

SEPTEMBER 18, 2019

User-generated content (UGC) is a game-changer for businesses. But is UGC worth all the effort? To get all these incredible benefits of UGC, however, you need to actually encourage customers to create content! Run UGC-oriented campaigns. If you want UGC, you need to run UGC-focused campaigns.

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UGC Brands Content How To 89

Ignite Social Media

OCTOBER 13, 2020

The activation launched on National Noodle Day and lasted for six days, during which the company promoted the program on their social channels, through press releases , and with a digital commercial starring actor Vanessa Bayer. Related to the point above, who do you think is publishing the UGC the brand is repurposing on their own channels?

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Campaign Brands Press Release UGC 106

Pixlee

DECEMBER 15, 2021

More User-Generated Content (UGC). User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts.

Social Media 52

Social Media UGC Marketing Influencer 52

Keyhole.co

MARCH 7, 2023

Increased visibility and reach With a large following, your brand’s posts are more likely to appear in people’s feeds, allowing you to reach a wider audience. Encourage your followers to share their views, opinions, and experiences with your brand by reposting their content on your feed or stories.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Later

FEBRUARY 16, 2021

Despite having their photo shoot canceled due to COVID-19 restrictions, the company, known for championing body positivity, quickly pivoted their strategy. As a result, Knix was able to execute an awesome campaign, powered by their community, with user-generated content (UGC). UGC is a great way to humanize your brand.

Campaign 91

Campaign Social Media Brands Apparel 91

Pixlee

JUNE 14, 2021

In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. You should also research what other companies succeeding in your niche do and what content you created resonated with your audience. A surefire way to engage your audience is through user-generated content (UGC).

Instagram 52

Instagram UGC Apparel Hashtag 52

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. On platforms like Instagram, TikTok, and Snapchat, users are used to scrolling through vertical feeds and will be more likely to watch your content if it’s in the same format.

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Video HootSuite How To UGC 113

Ignite Social Media

MAY 4, 2020

Brand Marketing Opportunities: Instagram Story Ads – just as you would run a promoted post in the feed, you can do the same in Instagram Stories. This content also takes prime real estate on your profile just above your feed posts. Source: Statista.

Social Media 121

Social Media Brands Content Real Estate 121

Later

JULY 15, 2020

A pizza company could survey their community’s favorite toppings, and use the feedback to help them develop a new recipe. Kombucha company (and Later customer!) User-generated content (UGC) can be leveraged to create a visually appealing Instagram feed, and it can also be a great way to collect feedback about your brand.

Instagram 78

Instagram UGC Travel Transportation 78

Sprout Social

JUNE 23, 2021

This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. From self-service options to product videos and beyond, companies today should strive to put their onboarding materials front-and-center in as many formats as possible. Onboarding represents a make-or-break process.

Strategy 123

Strategy Policies Resources Loyalty 123

Social Media Strategies Summit

JANUARY 28, 2021

The Harvard Business Review, for example, uses their Instagram to share key takeaways from articles to drive traffic to the full blog post. Source: Harvard Business Review. To keep the feed looking clean and aesthetically pleasing, Instagram will minimize your captions to show only the first few lines.

Instagram 130

Instagram Engagement Brands How To 130

Pixlee

JULY 27, 2020

Posts with fan-sourced content drive the highest social media engagement because they resonate natively in social media feeds. Each category includes timely stories that are relevant to different topics such as customer reviews, recipes, gym partnership programs, product reviews, and more.

Engagement 56

Engagement Social Media Brands UGC 56

Pixlee

JULY 10, 2017

User-generated content (UGC) is any type of content created by users of online platforms. It can be in the form of photos, videos, text posts, product reviews, and more. How Does UGC Influence SEO? More than 1/3 of shoppers begin online shopping through a search engine, not by directly visiting a company website.

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SEO UGC Content Curation 47

Later

SEPTEMBER 9, 2020

.” It’s about getting “product reviews from real people who are knowledgeable about the products in a particular area,” he continues. . In a sense, Shoploop is the perfect platform for brand-influencer partnerships — it’s essentially a giant feed of product tutorials and recommendations from creators.

Influencer 56

Influencer Platform Video Brands 56

Later

JANUARY 12, 2021

And the good news is, with Linkin.bio by Later , you can turn your whole Instagram feed into a clickable landing page and drive traffic to your online store, event page, video, or blog. . In a few clicks, tag Shopify products in your Linkin.bio posts and make it even easier to shop your feed. Start using Linkin.bio today ! .

Instagram 97

Instagram How To Hashtag Skills 97

Later

JUNE 12, 2019

The design-focused brand often posts colorful, happiness-inducing quotes to their feed to engage their audience and build deeper relationships: View this post on Instagram. T he natural sunscreen company often shares Instagram quotes to answer some of the more common questions they receive: . Take @aestheticsofjoy for example.

Instagram 73

Instagram UGC Feed Feedly 73

Hootsuite

JANUARY 12, 2022

This is because aligning your main feed YouTube content and your Shorts content in one place will make it easier for your audience to stay engaged with your videos and give them more opportunity to hop from Shorts to YouTube videos and ultimately subscribe to your channel. Here are a few ideas to get you started: Company events.

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YouTube How To Authentication HootSuite 136

Keyhole.co

MAY 11, 2023

Review and agree to the terms of service and privacy policy. Stories and reels appear right at the top of your followers’ feeds, which means they’re more visible than regular posts. People want to do business with companies they trust. Find UGC content using Keyhole 8. Just ask people to scan it and tag you.

Instagram 52

Instagram Strategy Marketing Hashtag 52

Later

MARCH 13, 2019

Your highlights live front-and-center on your Instagram profile, so they’re perfect for helping new visitors discover what your company is all about. And because of their prime location directly under your bio and above your Instagram feed, it’s the perfect place to direct followers to your most valuable and interesting content.

Instagram 75

Instagram How To Curation Fashion 75

Pixlee

MARCH 30, 2017

By simply scrolling through the feed, users get an unfiltered perspective of what it’s like to visit a destination. Tourism marketing companies who are looking towards the future can’t afford to ignore Instagram’s popularity with the younger generation. It’s Influential: Instagram Serves as a Visual Online Review.

Tourism 40

Tourism Instagram Travel Marketing 40

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. Ask yourself: Where in the conversation about DEI, Black Lives Matter or systemic inequity does it make sense for our company to weigh in? Once you purchase and taste the wine, share a review on @Vivino.

Strategy 145

Strategy Social Media Organization Education 145

Pixlee

OCTOBER 24, 2018

This messaging will then feed into your entire social media and marketing strategy, from email marketing to replies to customers on Twitter. Take Advantage of User Generated Content (UGC). The 2017 Cone Communications CSR Study found that: 78% of Americans want companies to address social justice issues.

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Authentication Brands CSR Hotels 42

Social Media Strategies Summit

MAY 19, 2022

Follow your favorites to keep your feed updated with good stuff to share with your audience. Check out what your competition or the bigger companies within your category are posting. Your audience likely already loves user-generated content (UGC), with four-fifths of consumers saying it highly influences their purchasing decisions.

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Social Media Content UGC Curation 264

Sprout Social

OCTOBER 23, 2018

Companies tap into the $6.48 As video content continues to dominate on Instagram, it’s worth diversifying your feed. You’d be surprised how many companies searching for Instagram growth forget the “social” part of social media marketing. Encourage more UGC (User-Generated Content).

Buy 111

Buy Instagram How To Geotagging 111

Buffer Social

SEPTEMBER 18, 2016

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. 3 Community-Building and UGC Takeaways from Dom. And this buy-in from saying, nobody wants to pay attention to the Fortune 500 company talking. Enjoy the show?

Brands 40

Brands Content UGC Social Media Management 40

Sprout Social

JULY 27, 2022

Embed a Twitter feed on your website and show your Tweet activity to your website visitors. 5 types of Twitter feeds you can embed on a website. You can embed a Twitter timeline feed or button on your website using the Twitter widget embed tool (listed below). Embedded Tweet feeds. Embedded profile timeline feeds.

Feed 138

Feed Feedly Embedding Twitter 138

Sprout Social

NOVEMBER 14, 2023

Reposting user-generated content (UGC) created by your customers is one of the most authentic marketing tactics you can use. It’s organic, genuine and can even serve as a visual “review” of your product. But to stay authentic, your brand should only do so when the issue directly aligns with and reinforces your company values.

Authentication 119

Authentication Tips Marketing UGC 119

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s also more algorithmically driven than the other platforms, with the For You feed recommending content based on your previous engagement habits. This setting allows people to submit reviews and ratings on your Page. Reviews are precious for building trust, with 89% of consumers reading them before buying. Company size.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JULY 18, 2023

One survey found that customers spend 20-40% more with companies that respond to customer service requests on social media. According to a survey by Statista, 45% of consumers say they engaged with a company on social by liking the brand’s posts, which was more than any other type of engagement. Reviews Reviews are everywhere.

Types 93

Types Social Media HootSuite How To 93

Keyhole.co

DECEMBER 1, 2023

Sharing others’ posts directly was not possible until last year when Instagram rolled out an update allowing users to share Feed posts to their stories. After all, if you regram a customer’s post or positive reviews, you’re bound to draw more eyeballs to your page. This entails leaving the app.

Instagram 59

Instagram How To UGC Curation 59

Social Media Strategies Summit

NOVEMBER 18, 2020

You can hire influencers to promote your brand through sponsored content, reviews, contests, shout-outs, and account takeovers. Include user-generated content (UGC) as social proof in ads. UGC is more believable and authentic, not to mention FREE. 79% of social-savvy shoppers say that UGC helps them make purchase decisions.

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ROI Social Media UGC Discount 246

Hootsuite

JUNE 29, 2023

Before Yelp reviews, businesses thrived on word of mouth (and, uh, town criers ?). Nearly 75% of customers count on word-of-mouth to inform their purchases 92% of business-to-business decision-makers rely on trusted reviews for purchases Even a 5% improvement in reputation can yield a 2.5% Because it’s a candy company?

Reputation 107

Reputation Strategy Brands HootSuite 107

Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

UGC 43

UGC Campaign Marketing Hashtag 43

Hootsuite

JUNE 7, 2022

Younger consumers (like the ones who dominate Instagram) care more about than just what a company sells. User-generated content (UGC) campaign. In user-generated content (UGC) campaigns , you ask people to share posts featuring your products and use a specific hashtag. A post shared by Netflix US (@netflix). Cause campaign.

Campaign 145

Campaign Instagram HootSuite UGC 145

agora pulse

JUNE 24, 2020

You don’t have to choose between Instagram Stories and feed posts. Though doing that may not seem like the most interesting option out there, multiple reasons exist for sharing at least some of your feed posts to your Stories. Your content will still show up, even if it’s lower in the feed. Here’s why.

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Instagram UGC Feed Feedly 127