Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. Get noticed.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

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Hashtag Analysis Twitter Sentiment 52

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag?

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Hashtag How To HootSuite LinkedIn 145

Visually SM

JANUARY 10, 2021

Spontaneous manifestations about a company draw attention. People usually look for positive reviews about a company and what it sells. That’s why brand advocates know the company well. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people.

Company 130

Company Brands UGC Reputation 130

SocMed Sean

MARCH 22, 2022

Twitter’s broad use base provides a significant opportunity for companies to reach their audiences, and tools like hashtags allow businesses to target niche groups. For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Twitter Has A Big User Audience.

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Twitter Strategy Hashtag Marketing 230

Keyhole.co

NOVEMBER 17, 2023

Social listening allows you to stay abreast of every conversation involving your brand across different social networks. Keep reading to get inspired by a few notable real-life social listening examples. How did the company do this? The CEO of Starbucks had a meeting with the men to offer a personal apology.

Examples 59

Examples Brands Sentiment Reputation 59

SocMed Sean

MAY 30, 2018

Today’s guest post comes from Eric Czerwonka , an entrepreneur and co-founder of Buddy Punch , a software company founded in 2013 that provides time tracking solutions for startups, companies with employees, as well as anyone with a remote team to manage. Homing in on Hashtags. Separate Departments.

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Social Media Hashtag LinkedIn Instagram 232

Sherrilynne Starkie

JANUARY 20, 2020

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. Shared Media : This is social media. Others share your content with their own friends and followers via in social networks and other digital channels. Let’s look at an example. Earned Media).

Marketing 284

Marketing Tourism Content management systems Meeting 284

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Use relevant hashtags.

Social Networking 112

Social Networking Widget How To URL 112

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Top Social Networks for B2B Marketing. What the biggest missed opportunity is for B2B marketers?

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B2B Social Media Marketing Influencer 225

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Mishandling complaints could harm your company even more than the complaint itself. Some industries attract more complaints than others.

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Reputation System Brands Knowledge Base 104

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

agora pulse

NOVEMBER 25, 2020

Having a basic brand presence on social media is a start, but there’s so much more you can do. Here are some of the ways your social media content can impact your SEO. Company social media profiles usually appear at the top of SERPs for branded keywords. Example of great social media captions.

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SEO Social Media Reddit Hashtag 190

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 129

Reputation Tools Brands How To 129

Webbiquity SMM

JANUARY 30, 2020

Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

JANUARY 22, 2024

Such style guides lay down definite rules on how to represent your brand on social media. They keep everyone in your marketing team on the same page and every activity on social networks on the brand. So today, we discuss how to create a social media style guide and why you need it in the first place.

Social Media 52

Social Media Guidelines How To Hashtag 52

Social Media Strategies Summit

SEPTEMBER 26, 2023

Example If you check out MarketBeat , you’ll see that the brand’s primary objective is to sell a suite of research tools for investors. However, the business’ YouTube channel doesn’t include one single video centered around the company’s products. Example Take a look at Anytime Baseball Supply.

Social Media 130

Social Media Brands Content UGC 130

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. To find the best professionals, social recruiting strategies are of great importance now.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

FEBRUARY 16, 2024

For example, you may be interested in such features as tracking the highest-performing videos on YouTube or downloading reports. For example: If you were Adidas , you would probably limit your list of YouTube competitors for analysis to Reebok, New Balance, and Nike. The company also streams live on the platform.

Analysis 52

Analysis YouTube Tools Strategy 52

Webbiquity SMM

MARCH 31, 2020

The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Oktopost

APRIL 14, 2023

This feature enables social media managers to easily modify and get new ideas for messages that will resonate with different audiences. Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Social Media Strategies Summit

OCTOBER 7, 2022

But this calendar still saves you a lot of time by helping you define the type of content you should include in your social media strategy , and it also ensures your social plans align with your broader marketing goals. HubSpot’s Social Media Content Calendar. 20 Content Ideas to add to your social media calendar.

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Template Templates Content Small Business 223

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Ignite Social Media

SEPTEMBER 6, 2019

On social, the community wants to know what you can do for them quickly, and that’s what you’ll want to include in this section. . Many social networks only allow a certain amount of characters for your brand’s introduction – be selective about what to include. Keep it short.

Instagram 145

Instagram Social Media Hashtag Examples 145

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 101

Influencer Brands Collaboration Authentication 101

Sprout Social

AUGUST 2, 2016

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Eventually social media handles made their way onto ads. Now businesses create a hashtag for consumers to find more information about a product or service. Reasons to Create a Hashtag. Product Launches.

Hashtag 40

Hashtag How To Nielsen Social Networking 40

Buffer Social

OCTOBER 1, 2018

For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). So how does each of the social media algorithms work? For example, Facebook Groups seem to be popular among publishers now. Test new social media networks.

Organization 108

Organization Flipboard Social Media Company 108

Socialized

FEBRUARY 10, 2021

Before you link to your audiences in social networks, you need to consider and identify them. In order to grow your client, according to your company priorities, you should ask the questions on their day to work obligations and tasks. Thus, social media may not be the safest place to go if the brand approaches them.

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Questions Social Media Social Networking Metrics 130

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 132

Tips Authentication LinkedIn Groups 132

Sprout Social

JANUARY 23, 2017

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. When it comes to hashtag tracking, a lot of companies are in the dark.

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Hashtag Campaign Instagram Conversation 40

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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HootSuite URL Analytics Forums 120

Sprout Social

JANUARY 31, 2024

For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? Off-platform activity such as traffic from search engines or social networks can help you here, too. A SaaS company or niche channel will likely have a lower ceiling of potential viewership.

YouTube 98

YouTube Engagement Metrics Analytics 98

agora pulse

OCTOBER 13, 2020

Social network videos can cover any topic, so, depending on your industry, you’re able to create lots of relevant, informative videos for your audience. For example, given that not everyone watches social media videos with sound, you can add captions to the videos, so users don’t click away. Interviews and Q&As.

Types 165

Types Video Social Media Management Remix 165

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Example Best-in-Class Brands on the Platform.

Marketing 217

Marketing Authentication Trends Feed 217

agora pulse

OCTOBER 7, 2020

Here are some tips to help you get more out of the popular social media platform. With more than 145 million daily active users, Twitter is an increasingly important social network for your company or clients. But just because Twitter is a popular social channel doesn’t mean it’s easy for social media managers to master.

Social Media Management 150

Social Media Management Social Media Twitter Hashtag 150