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How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Social media takes the lead, with the agency using it to share events, roll out new programs, gather community feedback, and even for customer service. Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media.

Strategy 130
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The complete guide to create your employee advocacy content strategy

Sprout Social

Focus on relevant topics that will help your community approach common industry challenges. Templates and tools. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Share educational resources that will inform, engage and spark conversation. Social media posts.

Strategy 132
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Where Are Our Fundamentals?

Waxing UnLyrical

A while back, I was involved in a discussion among my PR student community about the balance between social media and public relations. You will start to communicate more efficiently and swiftly with media, bloggers, and your community. Press releases. Guest post by Harrison Kratz. Image: Nazly via Flickr, CC 2.0.

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Decoding corporate communications: Functions, goals and skills

Sprout Social

Proud to cross 100 million people designing in Canva and incredibly grateful for our team and global community who brought our wild dream to life. pic.twitter.com/N3M1Rt4RL8 — Melanie Perkins (@MelanieCanva) October 12, 2022 In many companies, there’s a communication gap between the C-suite or leadership team and other employees.

Skills 113
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Influencer Marketing for Small Business: 7 Steps to Finding the Right Influencers (+ Free Templates!)

Later

We have a complete Influencer Campaign Kit for Small Businesses that includes free worksheets, checklists and email templates for you to use every step of the way: . If you have a branded hashtag with an engaged community that regularly posts using the hashtag, it could be a gold mine for potential collaborations! .

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HIPAA and Social Media: 5 Tips to Stay Compliant

Hootsuite

Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. In the press release for the latter case, OCR Director Melanie Fontes stated: “This latest enforcement action demonstrates the importance of following the law even when you are using social media.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Take Action: Download my 2020 Content Editorial Calendar Template -> 2020 Content Marketing Editorial Calendar Template. Community still reigns and always will!

Trends 78