article thumbnail

Multimedia with Press Releases Gets More Views and Engagement

Proactive Report

Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. 2 and included a video.

article thumbnail

How to Tie Social Strategy into Broader Communications Strategy

Social Media Strategies Summit

Press Releases: Still Relevant or Yesterday’s News? The “traditional” formal press release seems far removed from the contemporary world of government on social media. And if so, when should you publish a press release rather than simply announcing the news on social media? The word spreads organically.”.

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

According to John McTigue , part of the marketing team behind the offer, “most companies [in the industry] are publishing case studies , specification sheets, or press releases…we wanted to ‘punch things up’ a bit.” It worked brilliantly, and the campaign’s ability to generate qualified leads was described as “stunning.”

B2B 93
article thumbnail

The complete guide to create your employee advocacy content strategy

Sprout Social

Templates and tools. Share award press releases, graphics and videos in your employee advocacy platform to spread the word. Share press releases, blog posts and videos announcing product enhancements, new releases, seasonal launches and trend reports. Social media posts. Data reports. Case studies.

Strategy 130
article thumbnail

Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Social

Create tailored pitch templates, media lists, and outreach strategies for my target audience. We used a press release distribution service to get our clients’ news in front of journalists. With AI writing tools like ChatGPT, you can generate insightful templates for blog posts, press releases, client reports, and more.

article thumbnail

Where Are Our Fundamentals?

Waxing UnLyrical

Press releases. I will be the first to tell you (again, I’m a millennial) that the traditional press release is virtually dead. With so many new ways to spread our messages, a simple press release doesn’t exactly cut it.

article thumbnail

Decoding corporate communications: Functions, goals and skills

Sprout Social

We’ve created a customizable corporate communication template to help you develop an actionable plan. This template can help you create a roadmap that positions your brand as an industry leader to the audiences that matter most. Some companies, like QAD Inc., They also give out awards to the top-performing employees and partners.

Skills 111