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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

The internet is packed with advice for social media managers. The trouble is, only some of those articles consider the unique challenges faced by higher ed social media teams. Create Graphic Templates for Your Team Accessing high-quality visual assets is a common headache for higher ed social media marketers.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. But what’s the fuss all about?

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Instagram insights demystified: How to access and analyze your metrics

Sprout Social

Heads up: This is a mobile-exclusive feature, so you’ll need the app ready to go before you get started. You can only access performance metrics on content you’ve posted since converting to a business or creator account. Instagram Posts insights Go to your Instagram profile and tap a post you’d like to get metrics for.

Metrics 102
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How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. Here’s how to use YouTube analytics on desktop and mobile.

Metrics 145
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Your Complete Guide to Creating a Social Media Strategy

Social Media Strategies Summit

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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10 Social Media Customer Service Templates for 2024

Hootsuite

Picture this: You’re in the middle of a social media crisis (oh no!), All you and your team need to do is grab a social media customer service template and hit Reply All. Even if you’re not in crisis mode, templated responses or messages can save you tons of time and improve your social media customer service.

Template 101
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Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

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