Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? This qualitative social data reveals customer sentiments, preferences and experiences. Applying these insights impacts your business strategy in two ways: 1.

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Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

FEBRUARY 13, 2024

Being a community-based platform, Twitter audiences collectively engage with trend-based content they like and relate to. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry.

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Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

JANUARY 16, 2024

Many brands are already using it to listen in, collect crucial information, and answer those questions that we asked above. It can help answer questions such as: Who is making waves in my industry? For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular.

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Analysis Sentiment Reputation Hashtag 52

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Learn from these methods Learn from Aerie and Glossier’s strategies by bringing user-generated content and community ideas into your social channels for more authentic content. Just ensure you ask for approval before you post.

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Strategy Brands Content UGC 124

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. By using Themes within your social listening query to layer brands or campaigns, you can understand the share of voice, comparative sentiment, geographical distribution, and more.

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Conversation Sentiment B2B Module 118

Keyhole.co

FEBRUARY 8, 2024

Brand awareness While sales remain important, building a loyal community will take ‌center stage in influencer marketing in 2024. Social listening and hashtags tracking tools can help you monitor these metrics effectively. Prioritize influencers with engaged communities over those with inflated follower counts.

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Metrics Influencer Sentiment ROI 52

agora pulse

JUNE 13, 2020

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day. Agorapulse.

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Analytics Tools Twitter Hashtag 204

Convince & Convert

OCTOBER 30, 2017

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Customer Requests, Questions, and Concerns. Competition: 77%. Brands and products: 75%. Industry terms and trends: 61%.

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Brands Sentiment Influencer Survey 194

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Brands Sentiment How To Analysis 114

Oktopost

APRIL 21, 2022

Monitoring social media sentiment and staying in active communication with your audience can make a big difference in your social media engagement. Looking at what people are saying on social media is one of the best ways to identify their questions and concerns. Identify & Respond to Common Pain Points.

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Content FAQ Sentiment Hashtag 118

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

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Analysis Data Sentiment Metrics 69

agora pulse

NOVEMBER 10, 2020

Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Improve customer service. Increase revenue.

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Analytics Social Media Tools Price 179

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. There’s no one correct answer to that question.

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Strategy Brands Hubspot Survey 131

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. But the business page isn’t the end of it.

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Small Business Engagement Strategy Facebook 100

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Keyhole.co

APRIL 18, 2023

It can help you assess the effectiveness of your content, engagement, and marketing efforts in attracting new followers and growing your online community. Audience insights can be a valuable tool in helping you build a strong and engaged community of followers on Instagram.

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Metrics Instagram Hashtag Sentiment 52

Keyhole.co

JUNE 19, 2023

This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Fosters a community: When multiple users echo the same thought, they often create a camaraderie that turns the community around a brand. Bonus: You can add campaign hashtags and keywords to Keyhole.

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Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 22, 2019

From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on.

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Instagram Sentiment Hashtag Analysis 107

Hootsuite

JUNE 28, 2023

For example, people in the final stages of researching a purchase will often ask others their opinion, like in r/Fujifilm : Source: r/Fujifilm on Reddit I know Reddit isn’t strictly a dark social channel (only private subreddits are), but it shows the specific types of questions people ask in niche forums like this.

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HootSuite URL Analytics Forums 120

agora pulse

AUGUST 17, 2020

Number (and sentiment) of your customer support emails. But when you add fewer customer support emails as a supplementary goal, your social media managers are going to be encouraged to develop a more personalized approach, where they will have to engage with the community, address customers’ concerns, and answer their questions.

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Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 6, 2022

Important hashtags/mentions to include: Important for trends and partnerships. Create a “hook” at the beginning: ask a question, introduce a list etc. Look for songs, trending hashtags , sounds and visuals that are on the up-and-up in your Reels feed, Twitter trending topics or TikTok For You page. Use hashtags.

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Video Social Media How To Trends 129

Sprout Social

FEBRUARY 20, 2020

This made the answers to the questions we asked about their challenges much richer,” said Samuels. . Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Product and R&D.

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Strategy Sentiment Social Media Management Analysis 119

Keyhole.co

FEBRUARY 13, 2023

In addition, a larger community of customers will offer you an enthusiastic crowd. Working with social media channels will work only with proper listening and monitoring of many specific hashtags and keywords. Performance of Hashtags: Hashtags’ performance will indeed determine the performance of your content.

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Social Media Strategy Marketing Metrics 52

Keyhole.co

MARCH 14, 2023

For one, monitoring sentiments around your brand t o oversee your overall brand health , as well as track web mentions. Keyhole w ill also identify the influencers sharing Instagram posts with certain keywords or hashtags. The tool gives you a bird’s-eye view of how your hashtags and keywords are faring on Instagram.

Metrics 52

Metrics Analytics Instagram Tools 52

Keyhole.co

MARCH 24, 2023

Now the important question is it worth responding to every social mention? Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof. This can lead to increased visibility, recognition, and influence within their industry or community. Well, the answer is a big yes.

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How To Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 2, 2023

Smarter Community Engagement The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. Keyhole is world’s the top company for hashtag research. The golden rule, however, remains to be: keep your content relevant.

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Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. All these things make an impact and eventually help you analyze the vibe you give off to your customers, which will help you rework your communication approach accordingly. We know the saying, “All PR is good PR.”

Social Media 59

Social Media How To Metrics Sentiment 59

Pixlee

SEPTEMBER 22, 2021

With these tools, you can gather social media data that gives you analysis into questions like these: What happened? Answers to these questions give you insight into your social media performance and where to bolster your strategy. . Use social sentiment data to determine potential holes in your customer service strategy.

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Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

With these tools, you can gather social media data that gives you analysis into questions like these: What happened? Answers to these questions give you insight into your social media performance and where to bolster your strategy. . Use social sentiment data to determine potential holes in your customer service strategy.

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. It will also give you key analysis into relevant topics, sentiment analysis, demographic breakdown, and surface the top influencers in the conversation. Price: Custom. Me ntionlytics.

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Tools Social Media Sentiment Price 52

Sprout Social

APRIL 7, 2020

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. There were 13.3

Brands 115

Brands Sentiment Conversation Hashtag 115

Keyhole.co

JULY 31, 2023

Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries. Starbucks is always mindful of the unique aspects of their retail business which helped them adopt an investigative approach to answer customer queries by asking targeted questions.

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Examples Social Media Brands Issues 52

Sprout Social

DECEMBER 5, 2022

While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Booktok , for example, has become a flourishing online community. If you’re not using it to communicate with them, you’re missing a chance to build relationships.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

FEBRUARY 13, 2019

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. We all benefit because you can intimately understand your audience, helping to better build community and connection. What do they like? What don’t they like?

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Authentication Analysis Sentiment Tumblr 103

Hootsuite

JULY 6, 2022

Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together. And to crowdsource sentiment on your brand. People feel much more connected to a brand that actively engages their community. foster relationships with your community.

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Instagram HootSuite UGC Influencer 117

Socialmedia.biz

JUNE 22, 2018

In another case of prompting users to engage with the show, Fox had fans tweet questions for star Taraji P. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize. Tracking Performance. Going Outside the Box.

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Social Media Sentiment Hashtag Influencer 68

Keyhole.co

JUNE 27, 2023

The Dashboard also has features like content suggestions and currently popular hashtags. Schedule your Instagram posts on Keyhole Simplified communication with followers and customers The Professional Dashboard makes talking to customers and followers easy. You can also interact with your audience and make your accounts visible.

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Instagram Analytics Hashtag Metrics 52