6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

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How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

How to Search Twitter Like James Bond

agora pulse

You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Type your word, phrase, or hashtag into the search box and press return. use specific hashtags.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

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Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

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How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

In another case of prompting users to engage with the show, Fox had fans tweet questions for star Taraji P. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Chatfuel and MobileMonkey for building Facebook chatbots that can answer questions, engage with fans, schedule appointments, and collect leads.

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How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

These types of posts are often those that are emotional, sentimental, or somehow provocative. “This or That” Styled Questions. “This or That” questions are a great way to generate a lot of comments without requiring a lot of effort on the part of users.

Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. Question #2: Who has the most engaged Twitter followers?

The complete guide to Instagram listening

Sprout Social

From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Good question! Monitor your customer sentiment.

10 best competitor benchmarking tools in 2019

Unmetric

Customer service (response rate & response times) helps you answer questions on how many user posts your competitors responded to and how long it took for them to respond, how well are they replying to their fans, are they replying to every fan post and so on.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Customer Requests, Questions, and Concerns.

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How to Find and Reach Your Target Audience on Instagram

Sprout Social

Make the most of Instagram Stories polls to ask relevant questions that will help you understand your audience better and improve your Instagram targeting. Leverage the right hashtags. The right hashtags can get you in front of the right audience.

5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. In the example graphs above, you can see that 83% of people using these types of questions were referring to widget A and 17% (or one person) had a pain point around cleaning product 2. Sentiment research. Sentiment. Overall brand sentiment.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing. Flexible enough to answer the tough questions.

How to conduct smarter social listening for consumer brands

Sprout Social

This allows you to properly allocate your customer support team and come up with solutions for your customers’ most common questions. While Yeti’s posts get tons of love from their followers, they also receive meaningful feedback and questions from their followers. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

A quick poll or quiz with strategic questions relating to your campaigns can reveal why your audience is suddenly uninterested. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Where does the time go?

How to Be Great at Social Media for Financial Services

agora pulse

Remember, traders, investors and buyers follow hashtags on Twitter. Trending finance hashtags include: #NYSE – The New York Stock Exchange. Traders will follow event hashtags, such as: #Trump – Trump’s tweets often cause volatility in the financial markets.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis.

It’s 2015 and #PRDiversity Is Still An Issue

Waxing UnLyrical

Dedicated hashtag #PRDiversity for continued conversation. With images like these, it’s no wonder students of color question if there’s even room for them in the PR profession. This begs the question: are PR agencies contributing to #PRDiversity challenges?

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How to Use Location Data to Decode Customer Conversations

Convince & Convert

They are faced with challenging questions. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

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7 Instagram Influencer Marketing Tips for the Holiday Season

Later

There’s no question that social media influencers have become an indispensable tool for brands, especially on Instagram. Here are a few questions to consider when planning your Instagram influencer marketing holiday campaign: What’s the Goal of Your Campaign?

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. For example: to answer the question “Is Twitter driving relevant traffic back to your website?”,

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Analytics are often essential for answering your questions. Branded hashtags: The number of Instagram posts with your branded hashtags. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

A quick poll or quiz with strategic questions relating to your campaigns can reveal why your audience is suddenly uninterested. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

Twitter Search or Instagram Search: Which is Better for Business?

Diva Marketing Blog

That Is the Question. blog post illustrates, you can search by various parameters: words, people, places, dates, and even sentiment. This discovery enables the owner to join in the conversation, perhaps offering a time-sensitive discount tied to a hashtag.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

For example, a technical question on Quora can be answered directly from within the tool by your product manager, while a promotion-related query on Facebook can be tackled by your marketing manager simultaneously.

How to Get Free Instagram Likes (Because They Still Matter)

Hootsuite

Use the right hashtags on your posts. On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. Give your hashtag strategy some thought: Don’t be too broad (i.e., #dog)

How to do keyword research for SEO and beyond

Sprout Social

While we’ll dig more into how to use Google search results for research later, you can see that the suggested related questions also help you understand what kind of information most people seek. 3: It helps you measure brand sentiment.

Get Your Social Media Inbox To Zero

The Social Media Hat

Clearly Yogi wasn't talking about social media or social media tools, but I think it's the right sentiment nonetheless. I deliberately want emails for mentions and messages that might be questions so that I don't lose track of them.). You can monitor brand hashtags and locations.

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more.