Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Too many hashtags make it difficult to track and are confusing to consumers.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. What is the sentiment behind the trend? Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience.

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6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Your Biggest Questions About TikTok Marketing Answered!

agora pulse

Here’s a deeper look at TikTok marketing and some answers to your most pressing TikTok questions. As director of marketing agency Contentworks , I get a lot of questions about social media marketing —especially about the TikTok platform.

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

So back to the question, How do you manage the effectiveness of your campaign? Advanced Sentiment Analysis – not just positive and negative either. Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson Effective social media programs?

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. Use the right hashtags. Whether you love or hate hashtags, they can provide real value to your brand.

How to own the social media game in 4 simple steps!

Postcron

Asking questions, using hashtags and posting user-generated-content it’s a great way to make your followers feel interested in participating in your campaign. . It is searching for hashtags, keywords and mentions that might be relevant to your business.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

That includes keywords, hashtags, mentions, and messages for your brand and competitors. Specific hashtags and/or keywords. Here are some of the aspects you should keep in mind: Sentiment. Sentiment is a good place to start.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application. Chatfuel and MobileMonkey for building Facebook chatbots that can answer questions, engage with fans, schedule appointments, and collect leads.

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How Networks Leverage Social Media to Attract New TV Show Viewers

Socialmedia.biz

In another case of prompting users to engage with the show, Fox had fans tweet questions for star Taraji P. Henson with the hashtag #FOXWednesdays alongside a cookie emoji in return for a video response from the actress as well as the chance to win a prize.

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. Looking at large numbers of tweets about it over different time frames, it appears sentiment is running roughly nine to one against the new look.

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How to Get More Instagram Comments Without Being Sleazy (or Desperate)

agora pulse

These types of posts are often those that are emotional, sentimental, or somehow provocative. “This or That” Styled Questions. “This or That” questions are a great way to generate a lot of comments without requiring a lot of effort on the part of users.

The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Customer Requests, Questions, and Concerns.

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11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

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The complete guide to Instagram listening

Sprout Social

From shout-outs and questions to customer complaints and concerns, having a strong pulse on what your followers want is always a plus. Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Good question! Monitor your customer sentiment.

Using Social Media to Predict the College Football Playoff

Ignite Social Media

Using social media to predict events like this requires an assumption that the volume of social media mentions, fan activity, sentiment or other trends surrounding a topic somehow influence or indicate the likelihood of an event. Question #2: Who has the most engaged Twitter followers?

Top 10 Social Listening Tools

Oktopost

Social listening also helps you keep tabs on the social media sentiment toward your company and products. As the top hashtag tracking and hashtag analytics platform in the world, Keyhole is a great resource for determining the effectiveness and value of your online marketing campaigns.

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6 steps to create an org-wide social listening strategy

Sprout Social

This made the answers to the questions we asked about their challenges much richer,” said Samuels. . Improve sentiment around customer service. You can also find a high-level overview of sentiment, calculated by the p ercentage of positive, negative or unrated messages in your Topic. .

How to Find and Reach Your Target Audience on Instagram

Sprout Social

Make the most of Instagram Stories polls to ask relevant questions that will help you understand your audience better and improve your Instagram targeting. Leverage the right hashtags. The right hashtags can get you in front of the right audience.

A closer look: What brands need to know about COVID-19

Sprout Social

To answer these questions and more, we analyzed Twitter messages in Sprout Social’s Featured Listening Topic around COVID-19 and compiled insights from this data below. The conversation sentiment in March hit a high of 50% positive.

5 social listening services you can offer your clients

Sprout Social

For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. In the example graphs above, you can see that 83% of people using these types of questions were referring to widget A and 17% (or one person) had a pain point around cleaning product 2. Sentiment research. Sentiment. Overall brand sentiment.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. Table of Contents.

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A look back: Examining the shifts in the COVID-19 conversation

Sprout Social

To help answer these questions and more, we dove once more into Sprout Social’s Featured Listening Topic to better understand people’s behaviors and how certain industries continue to navigate this pandemic. For brands and consumers alike, a return to normal is unlikely to occur any time soon.

The Holidays on Social: Dos and Don’ts

Ignite Social Media

With that in mind, we’ve put together a guide for making the most of the holidays on social, so you can fill your content calendars with plenty of holiday hashtags and yuletide cheer. Do: Get Sentimental. Where does the time go?

Why brands need a social media monitoring strategy

Sprout Social

It’s an immediately reactive strategy and pertains to all kinds of talk about your brand: reviews, product questions and even service repair complaints. 47% of consumers reach out to brands on social because they have a product or service question. Brand hashtags.

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). They could be talking about buying a relevant product or service or asking questions about it. Sentiment Analysis.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

For marketers it naturally raises several more questions: What do they say when I’m not in the room? The answers to these questions reach beyond brand and even marketing. With billions of daily messages reflecting the candid thoughts and opinions of the world, in real-time, social listening can provide the answers to any question a business might be facing. Flexible enough to answer the tough questions.

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? If you’re asking these questions, you’re not alone. comments and questions about your brand that your team responds to.

10 best competitor benchmarking tools in 2019

Unmetric

Customer service (response rate & response times) helps you answer questions on how many user posts your competitors responded to and how long it took for them to respond, how well are they replying to their fans, are they replying to every fan post and so on.

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How to conduct smarter social listening for consumer brands

Sprout Social

This allows you to properly allocate your customer support team and come up with solutions for your customers’ most common questions. While Yeti’s posts get tons of love from their followers, they also receive meaningful feedback and questions from their followers. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online.

How to Use Location Data to Decode Customer Conversations

Convince & Convert

They are faced with challenging questions. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. Geofeedia found that 74% of location-tagged posts don’t include your keyword or hashtag (see more shocking stats in our eBook below).

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The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Analytics are often essential for answering your questions. Branded hashtags: The number of Instagram posts with your branded hashtags. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

Find the answers to those questions and others here in more than three dozen expert Twitter marketing guides from top social media pros. For example: to answer the question “Is Twitter driving relevant traffic back to your website?”,

Social Media in Government: Benefits, Challenges, and How it’s Used

Hootsuite

You start by asking yourself a few simple questions like, “What do my constituents care about? Once you have a few phrases you think are strong, you can make social media posts containing each of the slogans as a phrase or hashtag. Please direct follow up questions to @VentraChicago.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

A quick poll or quiz with strategic questions relating to your campaigns can reveal why your audience is suddenly uninterested. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

A quick poll or quiz with strategic questions relating to your campaigns can reveal why your audience is suddenly uninterested. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment. Marketing trends are constantly changing.

Social media crisis plan: What to do when things go wrong

Sprout Social

” Hey, fair question. Questioning the effectiveness of shelter-in-place orders and playfully commenting “Like, people are going to die” was both out-of-touch and irresponsible, to say the least. It was never our intention to hurt anyone's sentiments.