Unmetric

JUNE 18, 2019

Today, Facebook plays host to over 60 million business pages on its site. Brands all over the world vie for their customers’ attention to their Facebook page. Read on to discover what these tools have to offer to help you get better on Facebook. Benchmark your Facebook performance with competitors from the same industry.

Analytics 119

Analytics Tools Facebook Overview 119

Ignite Social Media

FEBRUARY 9, 2017

More often than not Facebook plays a significant role in a brand’s social strategy. As such, brands rely on the community built around their pages. Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm.

Metrics 60

Metrics Brands Facebook Sample 60

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Optimize your social profiles for search All social media platforms, be it LinkedIn, Instagram, X, or Facebook, have a search feature. They’ll get your posts deleted or simply won’t appear in people’s feeds. What is social media SEO?

SEO 157

SEO Social Media Strategy Hashtag 157

Ignite Social Media

JUNE 14, 2023

Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook. Finding it hard to compete with social algorithm changes using hashtags?

Hashtag 152

Hashtag Social Media Strategy UGC 152

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more than 100 million people see Groups as the most important part of their experience on Facebook. So how do you create a Facebook Group? Facebook Group.

Groups 111

Groups Groups Communities Organization 111

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 213

Case Study Library Communities Study 213

Harp Interactive

OCTOBER 6, 2010

If you have a Facebook Page for your business, you should strongly consider running a social, interactive promotion on your Page. Pretty powerful metrics for any type of business. Running a social promotion on Facebook is easier than you might think. increase your fan base on your company Facebook page. source: Wildfire.

Types 317

Types Facebook Notification Survey 317

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

agora pulse

JANUARY 27, 2021

BONUS MATERIAL: Free “Facebook 101” ebook. You can set up a Facebook Business Page and content in less than an hour. Find out how to create a Facebook Page and optimize your account. billion daily active users, Facebook is the world’s biggest social media platform—and a great place to promote your business.

Facebook 91

Facebook How To URL Template 91

Social Media Strategies Summit

SEPTEMBER 14, 2021

Jennifer Davies explains that the City of Las Vegas’ brand voice is mainly about building a feeling of community. That’s particularly the case for the All of Us Research Program , which works with many underrepresented communities. That’s why All of Us Research’s social channels aim to personalize content to the communities they serve.

Brands 288

Brands Meme Research Social Media 288

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Budget: $150 USD.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Convince & Convert

DECEMBER 13, 2023

Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages. So, let’s go over some reliable methods to optimize your social media videos to make them as entertaining and engaging as they are successful from a metrics standpoint.

Social Media 153

Social Media Video Feed Feedly 153

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: . Ready to get started?

Facebook 95

Facebook Instagram Feed Feedly 95

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 98

Communities Instagram Analytics Exercises 98

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Return on Attitude.

Case Study 168

Case Study Communities Study Committee 168

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Pam Moore

MAY 30, 2018

Get your algorithm game face on – how are marketers adjusting to ever changing social platform algorithms such as the Facebook news feed? Importance of choosing the right metrics to measure success. Why chasing shiny objects and vanity metrics can make you fail.

Social Media 157

Social Media Authentication Metrics Feed 157

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI.

Buy 118

Buy Video How To Template 118

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Convince & Convert

OCTOBER 27, 2010

The time, money, and overall exertion being spent on customizing Facebook fan pages is largely misspent. Just because you CAN replicate much of your corporate website functionality on Facebook, doesn’t mean you SHOULD. Your Facebook fan page is not a collectible automobile. Tweet Part 3 of a 3-Part Rant. Slim and none.

Facebook 160

Facebook Metrics Feed Feedly 160

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights.

Analytics 72

Analytics Facebook Overview Metrics 72

Later

JUNE 3, 2021

We tuned in to F8 Refresh , Facebook’s annual developer conference, to learn what’s to come in the world of social media marketing, especially for Instagram Stories. LATER TIP: Don’t forget to track and measure baseline metrics before implementing a new strategy. Instagram’s native stories analytics are only available for 30 days.

Instagram 122

Instagram Tips Template Templates 122

Later

JUNE 28, 2021

Angela Onuoha is a perfect example of a Micro influencer whose built a community of beauty-lovers through her expert skincare and hair tutorials: View this post on Instagram. In both cases, each influencer has grown dedicated communities who trust them and the products they recommend. feed posts, Instagram Stories, Reels, etc.).

Influencer 133

Influencer How To Marketing Instagram 133

Oktopost

SEPTEMBER 28, 2020

Or Follow Oktopost on LinkedIn , Twitter and Facebook for episodes delivered right to your social media feed. If they are hanging out in discussion forums and smaller niche communities, leverage those channels. Marketers can get bogged down and find themselves making metrics so much more complicated than they need to be.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals.

Metrics 132

Metrics Strategy How To Tourism 132

Ari Herzog

FEBRUARY 18, 2014

With over 39,000 fans today, Jon Loomer struggled to create a Facebook page. Facebook explains following : “When you follow someone, you see their posts in your news feed. Facebook explains following : “When you follow someone, you see their posts in your news feed. “For some, yes. For others, no.

Facebook 136

Facebook Real Estate Consultant Advertising 136

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Strategy 111

Strategy Facebook Marketing Metrics 111

Sprout Social

APRIL 15, 2019

If you have absolutely no idea how to approach your Facebook advertising strategy these days, you aren’t alone. It’s no secret that Facebook’s organic reach has taken a nosedive. But before you write off Facebook as a lost cause, think again. Of course, that doesn’t mean that Facebook ads are foolproof on their own.

Advertising 111

Advertising Strategy Facebook How To 111

Convince & Convert

JUNE 23, 2011

Not long ago, the ultimate measure of a successful Facebook promotion was fan growth. Throw out a sweepstakes app, dangle a free iPad, and buy some cheap Facebook ads. Here are two ways we measure Facebook promotion success in the post-like world. At Bulbstorm, we’ve defined a metric we call brand engagements.

Engagement 160

Engagement Facebook iPad Metrics 160

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Industry or community-specific (example: #BookTok).

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Later

JANUARY 23, 2019

Love them or hate them, Facebook Stories are set to be big in 2019. In fact, Facebook Stories is on track to beat Snapchat with 150 million daily active users , according to data from Facebook ! That’s a huge, active audience that your brand should be reaching out to and building a community around.

Facebook 78

Facebook Instagram Feed Feedly 78

Sprout Social

JUNE 17, 2020

Understand & analyze metrics. The video can not only be used in Facebook as a feed post but can also be promoted as a social ad. Older platforms like Facebook offer several types of videos while newer ones like Snapchat and TikTok rely heavily on one format. Landscape feed. Portrait feed. Livestream.

Video 144

Video Social Media Strategy Film 144

Ari Herzog

JANUARY 13, 2014

As of this moment in time, 9 people shared it on Facebook, 46 shared it on Twitter, 10 shared it on Google+, and 3 shared it on LinkedIn. Visit the same post on Business 2 Community and you see 8 LinkedIn shares and 87 retweets. Media Strategy blogging metrics' And that’s just from my post on my blog.

Syndication 169

Syndication Meeting Metrics LinkedIn 169

Later

DECEMBER 16, 2020

Trust us on this, Facebook Stories could be your ticket to better engagement and more followers in 2021. In fact, according to internal data, Facebook Stories has over 500 million daily active users , and we predict it’ll rise this year. Here’s everything you need to know about Facebook Stories in 2021: . Ready to get started?

Facebook 52

Facebook Instagram Feed Feedly 52

Later

FEBRUARY 16, 2021

However, with the right strategy, you can build a thriving community and drive those all-important sales, while still holding down a full-time job. Join Later today to plan, schedule, and analyze your posts on Instagram, Facebook, Pinterest, Twitter, and TikTok! . Ready to turn followers into customers with a shoppable Instagram feed?

Instagram 112

Instagram How To Metrics Analytics 112

agora pulse

DECEMBER 22, 2020

After all, it can definitely be overwhelming when you think about all the platforms, metrics, KPIs, and testing involved in social media content. Define Success (Goals/Metrics). Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. I’m here to break down the process. Let’s dive in.

Social Media 126

Social Media Strategy Content How To 126