Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on.

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Class WordPress Creative Commons Postrank 215

Waxing UnLyrical

OCTOBER 22, 2010

Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. Were they paid? Did they understand/use full disclosure, whether paid or not?

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Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

OCTOBER 19, 2010

If you focus on one thing, focus on this: creating timely, engaging content that meets the needs of your target audiences. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. These fine folk did: Jan.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

JANUARY 4, 2011

“User engagement&# is the buzzword just seeping its way through every CEO’s checklist. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

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Social Media Postrank Flickr Class 195

Waxing UnLyrical

NOVEMBER 14, 2010

Does blogger outreach really require engagement? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. I still don’t know. But while I’m figuring it out, here are some posts from folks not on my blogroll but in my Reader for you to enjoy. Do you have hidden gems to share?

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Blogroll Class Postrank Comments 214

Waxing UnLyrical

OCTOBER 6, 2010

Not only was the audience engaged, but they really began to grasp what I was telling ‘em. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The one general note of caution I would add is to make sure that the engagement tool youre using doesnt overwhelm the message.

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Class Postrank Comments Tourism 182

Akamai Marketing

FEBRUARY 3, 2011

Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). As your community learns to trust YOU, they’ll see that you’re real and no Cheshire Cat, this will make relationships easier to develop. Who can trust that crazy cat? Tell your story.

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Social Media Klout Policies Consultant 138

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

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Metrics Strategy How To Tourism 130

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. Those are readers I know weren’t on our print distribution list and I can see that they are engaging with our content.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

NOVEMBER 7, 2010

Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Do you really need another reason? I’ll give it to you: palooza! Else why would we do what we do? These fine folk did: Jan.

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Class Creative Commons Postrank Conference 144

Waxing UnLyrical

JANUARY 8, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Body and brain are completely engaged and any cares just evaporate! And one day, I will kick those little old ladies’ bootays in shimmying. Because I dance again. Thanks so much for stopping by WUL! Regardless, thanks for visiting!

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Class Comments Postrank Twitter 198

Waxing UnLyrical

DECEMBER 21, 2010

It really is a community. I think what delights me most about Amplify is that there really is a community sense to it. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. And the fact that Chris, Eric and Dave all stay so engaged with it - thats really wonderful.

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

DECEMBER 14, 2010

One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. He has also sat on the admissions panel for RMIT’s Bachelor of Communication (Public Relations) and tweets about everything from Masterchef to media relations.?

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Class How To Applications Course 227

Waxing UnLyrical

DECEMBER 16, 2010

. … “… That’s why most of my business comes through face-to-face networking either through business groups, chambers of commerce, or volunteering my services at local non profit organizations. “ ‘Engagement’ is overrated. To explore a different communication channel? ’ but ‘why?’

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 4, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Those are the kind of campaigns that raise awareness and build community -- and you nailed the importance of community for nonprofits. Instead, Ill find a nonprofit and community I respect and trust. Thanks for visiting!I

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Class Campaign Klout Influencer 233

Waxing UnLyrical

NOVEMBER 10, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. Final image: Beverly & Pack’s Flickrstream , Creative Commons Thanks so much for stopping by WUL!

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Class Blogosphere Blogger Creative Commons 226

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. If you want to learn how to use conversation to your advantage, please come join us as we walk the talk and engage with you.

Social Media 40

Social Media Tourism Airlines Upcoming 40

Waxing UnLyrical

DECEMBER 6, 2010

Are you engaging in conversations? And more important, are you SHARING other people’s status updates with your community? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Engagement" is overrated. Have you commented on more than one posting on this site? Or other blogs?

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Class Comments Eventful Conversation 211

Bare Feet Studios

JULY 16, 2010

Use the podsafe music communities to share your music with podcasters. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. Make a really good demo ! You will instantly stand out from the crowd. This is a way to share networks and offer mutual support.

Social Media 88

Social Media Upcoming Conference Viddler 88

Waxing UnLyrical

FEBRUARY 8, 2011

Talk to them, engage with them and their content and show them that you should be on that list. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. If you want to be on a list, get to know the person who’s compiling that list. For example: Obvious: Share their content.

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List Class How To Comments 161

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

Tourism 40

Tourism Campaign Sites Social Media 40

Waxing UnLyrical

JANUARY 7, 2011

So that I didn’t turn down other engagements that conflicted with it? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Fair enough. But why not tell me that IN APRIL 2010?! So that I didn’t block off dates? This was my (email) response. Please share via a comment.

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Class How To Health Care Comments 207

Bare Feet Studios

MARCH 19, 2010

This is a sizable, engaged audience that is hungry for a positive message about this situation. Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. These are the canaries in your cold mine. It is your duty to take that back to your decision-makers.

Social Media 40

Social Media Upcoming Conference Comments 40

Bare Feet Studios

JUNE 9, 2010

Three years ago, when Twitter was a tight knit community of tech and communications early adopters, we literally begged them to charge for the service. As late as November, 2008, Guy Kawasaki ran a poll and over half still said they would be willing to pay – despite the usual snark attack common by internet communities.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Are you trying to create community? Or someone said you should so your considering it. But where do you start? Well, its an often overlooked question.

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Press Release Technorati Klout Metrics 238

Bare Feet Studios

AUGUST 23, 2008

Now is a good time to sign up to receive new articles by email as soon as they are published or subscribe to our RSS feed. you could energize the community around podcasting (regardless of the list they fall on) and get more people there next time. But, I think if you wanted to. I wish the best for the Podcast Brothers.

Viddler 40

Viddler Conference Upcoming Eventful 40

Waxing UnLyrical

NOVEMBER 24, 2010

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. They listen a LOT. Then they plan.

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Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

SEPTEMBER 27, 2010

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Id like to see them engage with "Roger" a bit more, like they did in the past. Btw – you can “like&# the AT&T Fake Public Relations Facebook page too, if you want. Have more questions for him? Just let me know.

Wireless 185

Wireless Class Feed Feedly 185

Waxing UnLyrical

DECEMBER 9, 2010

in Communication program. We read about viral videos from Steve Garfield’s how-to guide, Get Seen , and knew these had to be engaging, compelling, relevant to the audience, and of course, have good quality. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Video 218

Video Class iPad Film 218

Waxing UnLyrical

JANUARY 26, 2011

If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" And the engagement numbers which their business model depend on are weak. What do you think? each in April.

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Class Facebook Privacy Public Domain 268

Bare Feet Studios

DECEMBER 29, 2008

To me, an outside observer, they have treated it as a sales platform though positioned it as a community forum. Yet here is how the local affiliate site defines its service on the community site, when talking to the users: WOMF is about you. How Does WOMF Rate? Your experiences, your opinions and your expertise.

Forums 40

Forums Advertising Sites Upcoming 40

Waxing UnLyrical

SEPTEMBER 2, 2010

Rules of engagement This is an easy one. By doing so, you can engage with them, continue your conversation outside of the chat, and the next thing you know, you’re on a plane to Alaska. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. Like I said before, it’s Twitter.

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Twitter Hashtag Class Flickr 206