Webbiquity SMM

MAY 10, 2011

When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document. Highlight your company’s community involvement. Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. – [link] – I realize not much has changed (yet), but … interested in your take.

Consultant 123

Consultant Metrics Social Media Social CRM 123

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Social can do both. Blogs are customer service channels.

Social Media 255

Social Media Social CRM Creative Commons Sentiment 255

Convince & Convert

JULY 21, 2010

A legal perspective-> [link] #SocialMedia RT @sdsdev [link] Javier Haro RT @jaybaer: Protecting Yourself From Social Media Lawsuits [link] [link] pops Social Media Lawsuits Protect Yourself From Them [link] [link] Paul Schmidmayr just found: Social Media Lawsuits Protect Yourself From Them | Guest Posts … [link] [link] Paul Schmidmayr just (..)

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Social media scientist Dan Zarrella has some excellent research on social content best practices. Very useful editorial calendar document. Don’t make assumptions – test them. Nice job Kim!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Private brand communities vs. Facebook. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Linkedin Groups vs. Twitter.

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Instead, they revolve around removing friction and uncertainty for potential or current customers. It is all about SERVICE for them.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. When you find a pattern, create content to address it.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Hootsuite

SEPTEMBER 16, 2022

Social listening also provides important opportunities to engage with your target audience. It’s a good way to connect with engaged communities where they already talk about your niche. Benefits of social media listening tools. Integrate social strategy with your CRM. Social CRM: What it is and how to do it.

Social Media 134

Social Media Tools Marketing Analytics 134

Convince & Convert

APRIL 12, 2012

There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. Jay : It’s amazing that the self-serve information trend has been so clearly documented, not just in customer service but in content marketing as well. For us it’s a total win- win.

Hotels 118

Hotels Instagram Authentication Social Media 118

Techipedia: Tamar Weinberg

MARCH 22, 2011

Rapportive is a social CRM, giving you important information about the person who is emailing you. If they’re connected via social networks, you get their picture, their location, and job titles, in addition to their Twitter feed and Facebook updates (if available) and links to their social profiles. Rapportive.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor).

Social Media 119

Social Media Strategy Consultant Publishing 119

Convince & Convert

AUGUST 4, 2010

I'm disappointed that it took 7 days, multiple posts on Twitter, Facebook, TripAdvisor, Yelp, as well as their web and phone complaint system, and really disappointed that someone documented it as resolved when it wasn't. It wouldn't have happened before social media and web reviews I don't think.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

JUNE 28, 2010

One thing I might add to the document is the what next, after what do we want them to do, what's the follow up process? Like you said, crap is crap so Ian is right on the money that an approach like this will help ferret out the bad ideas, bring the good ones to the forefront.

Social Media 128

Social Media Strategy Report Buy 128