How To Translate Your Company Purpose Into Slick Visual Branding

Waxing UnLyrical

Look at other companies in your field that you aspire to rival, and think carefully about how they describe themselves, then relate that to the imagery they use. Ideally, your visual branding should be broadly familiar, but just different enough to give you an edge over those other companies.

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Image via BigStockPhoto.com.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

Why Social Media Marketing Isn’t Synonymous with Community-Driven Marketing

Pixlee

Building relationships with current and potential customers is a cornerstone for social media marketing in the digital age, and creating thriving communities has to be the center of your marketing strategy. But what is community-driven marketing and how can brands use it successfully?

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

It’s a landslide: Community creates results. The Harlem Shake depended on community. User-generated content is far better at creating that community. Retail companies the world over are taking to holistic commerce and everything it brings to the table.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

#SproutChat Recap: Company Culture Content

Sprout Social

More and more brands are incorporating company culture into their social strategies. This week at #SproutChat , we discussed incorporating company culture in a business’ social content strategy. Your people shouldn't be isolated from your online community.

3 Ways Wahl Professional Grew Its Instagram Community by 56%

Sprout Social

But in order to be successful building a strong community is essential. A dedication to social media engagement , integrating existing communities and using analytics tools are three ways that brands can ensure their Instagram presence remains robust.

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How to Repost and Build a Brand Community on Instagram

Pixlee

On Instagram, this means reposting relevant community content in addition to your brand’s original content. Not only is sharing other people’s content an excellent way to address your content crunch, but it also allows you to engage with your audience and build a brand community.

Why Your Brand Should Create Less Content

Convince & Convert

When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. My favorite recent example of this is from a software company I use. Quick! It’s time to audit the amount of content on your social channels.

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7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. With that in mind, a pleasant customer experience when visiting your website is crucial to your company’s success. Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

15 Innovative Brands Using Technology to Power Their Content

Pixlee

The apparel company uses AI for purposes that extend beyond product innovation. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products. Engaging the community has never been more efficient.

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Does Influencer Marketing Work with Baby Boomers?

Pixlee

Here are three tips for using influencer marketing and UGC to reach baby boomers. Brands can also work with influencers to solicit UGC or product reviews from fans and then do round-ups that reinforce engagement with followers.

How (and Why) You Should Attract Pet Owners to Your Brand

Pixlee

Whether your brand is selling products intended mainly for pets or not, attracting this potential audience to your company could unlock hidden revenue that your brand would otherwise miss. Scroll through any social media feed and you’re likely to see at least one picture of someone’s pet.

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What We Learned By Following 4 Pet Brands on Instagram Stories for a Month

Likeable

Brands playing in the space are well received also, seeing as much as 295 percent more comments on their content when it featured an animal, no matter the company or industry putting out the content. The takeover of Instagram Stories is impossible to deny.

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How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands. Here’s an example from our client, Altar’d State’s, social communities. What is your community not-so-interested in?

10 Social Media Predictions for 2019

agora pulse

Studies show that 92% of consumers have a more positive image of a company when it supports a social or environmental issue. It was a powerful message that millions stood behind especially given that Nike donated $5 million to organizations advancing equality in US communities.

What Makes Successful Social Media Content Different?

Ignite Social Media

From content, to community management, to strategy & metrics, there are many important facets to social media. For example, if a gas company decided to tweet about Beyoncé’s pregnancy, it would seem very disingenuous. What does a gas company have to do with Beyoncé?

2019 Influencer Marketing Trends for Brands

Pixlee

Influencer marketing has proven to be one of the most effective forms of connecting with a community. The main reason why Instagram has high-performance potential lies in its highly engaged community filled with rich visual content. Influencers have gained credibility with their audiences, and as their audiences grow and mature, smart brands will rely on these influencers for strategic insights into maintaining a community of loyal fans. Cost per conversion from UGC images.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. According to a report from Adweek , 85% of users surveyed found visual UGC to be more influential than content made by the brands directly. By highlighting the experience of traveling in Australia they created a community of both those who had been there and those who aspired to visit.

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community.

Why Localization Is a Key to Build a Global Ecommerce Brand

Pixlee

When Coca-Cola , one of the most famous American soft drink companies, started marketing their brand in China, the name “Coca-Cola” translated to “ Bite The Wax Tadpole. Without localization, companies stand to lose sales. . Puma features localized UGC for their website.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study.

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC?

Social Solute: 4 Brands on Social Media to Admire This Year

Ignite Social Media

Not only is the company’s entire feed aesthetically pleasing and wanderlust-inducing, but it follows many channel-specific social best practices. It’s hard to believe we’re already halfway through the year.

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4 Tips for Driving Sales with Instagram Ads

Socialmedia.biz

With a global community like this, it’s no surprise that brands are increasingly excited about the advertising opportunities and business opportunities found on Instagram. The company has released a number of advertising options for brands in recent months that advertisers love.

Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

These brands consisted of large tech companies such as Google , YouTube , and Microsoft. What makes these companies so meaningful? Decades ago, there weren’t as many cars on the streets as there are today, which meant that sales were very low for tire companies.

User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. How to Leverage UGC Effectively.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

User-generated content (UGC) is an easy win for ecommerce brands right now. UGC isn’t just a scalable way to source content for your marketing strategy. Incorporating UGC into your content strategy builds your community by involving your customers in your brand. What’s more – UGC can be used in email campaigns, product description pages, on your homepage, or on an in-store display. Takeaway tip: UGC can be a core pillar of your content marketing strategy.

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The Marketing Power of User-Generated Content

Pixlee

When given the chance to interact with UGC, shoppers convert at a rate of 2x on average. Companies can harness the power of the conversations that their fans are already having and share them with potential customers to build legitimacy.

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

Have you ever stumbled across a company’s Instagram account and wondered how they have so many followers or where they got all of those amazing images from? That strategy is the implementation of user generated content (UGC). Why UGC is Important for Brands.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

They provide another voice for your company with no agenda or ulterior motive. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. Let’s say that you work for company that creates art supplies.

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3 Brands Boosting E-commerce Sales with User-Generated Content 

Pixlee

It’s been proven that integrating UGC into brand marketing campaigns helps acquire new customers, drive loyalty, and increase revenue. UGC marketing is powerful because it can be used across multiple channels and platforms. The company wanted to create a platform that would showcase the user-generated content created by fans on a regular basis. The company also added visual reviews on product and category pages.

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Outdated ECommerce Tactics You Should Definitely Stop Using

Pixlee

Online communities and the way they purchase are constantly evolving. Using UGC helps you create an original and authentic connection with your audience. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

For food and beverage companies, people will likely want to see what they’re consuming before they buy. For eCommerce companies, consumers will want to get a better idea of the quality and sizing of the product. That’s why a lot of brands leverage user generated content (UGC).

How to Setup and Run an Ecommerce Referral Program

Pixlee

Instead of offering lower prices and cash incentives, high-growth brands are using UGC and community engagement to improve brand favorability and boost referrals. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. To make your program as effective as possible, here are key steps to consider: Engage your social community. Look to influencers within your community.

Pixlee Selected as Shopify Plus Technology Partner for User-Generated Content

Pixlee

Pixlee helps Shopify Plus Merchants Create Higher Converting Online Shopping Experiences with User-Generated Content (UGC), Visual Commerce, and Influencer Marketing. 21, 2017 /PRNewswire-iReach/ — Pixlee , the leading user-generated content (UGC) marketing platform, today announced that it has been selected to join the Shopify Plus Technology Partner Program. Pixlee is building the marketing engine behind community driven brands who blend content, community, and commerce.

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Why It’s Important to Repost on Instagram

Pixlee

59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials trust UGC 50% more than original content generated by the brands. UGC is 35% more memorable than other media, and 50% more trusted.

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How These 5 Brands Are Acing Storytelling on Social Media

agora pulse

Why should we care about the company that makes our washing powder or bakes the bread we eat? This character came to light when an agency creative realized that the name of the insurance company sounded like a duck’s quack.

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Instagram Inspo: 10 Brands We’re Crushing On

Later

If you’re looking to grow your following this year and built a community of brand evangelists, you’ll definitely want to take notes from Supergoop. . Instagram Inspo #8: Outdoor Voices’ Inspiring UGC and Brand Voice. TIP: Just remember to always following the rules when reposting UGC.

How AirBnB Thrives on User Generated Content

Pixlee

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). AirBnB’s secret to success is staying personal and understanding its target audience, which helps them to build its loyal community.

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