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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. About Advocate Health Care.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. About Advocate Health Care.

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Importance of Social Media Training in Healthcare Industry

Social Media Marketing

Social Media today has an undeniable power of spreading information, growing the business and developing community. It is also a vital communication tool in various industries including healthcare. Even though it’s not an entire answer to improving patient engagement, it plays a huge proponent in connecting with target audiences.

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What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

They’re nearly twice as likely to also connect with communities, employees, and partners. Key actions to expand relationships: Focus on sustained engagement. Relationships develop with sustained engagements that lead to conversations across multiple channels. customers, employees, partners, investors, and the community).

Marketing 144
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6 Ways Small Businesses Are Celebrating Earth Day

Buffer Social

Highlight or collaborate with another sustainable brand or creator Earth Day is all about working together as a community to improve the state of the world. A giveaway can be a simple way to create engagement for your brand and create awareness around Earth Day. Tag us on Twitter and Instagram to let us know!

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Proving Value vs ROI in PR

Proactive Report

You need to establish the value equation for your company or client and provide results that meet that framework. Here’s one example of how it is being done in the health care sector. If a crisis erupts online and goes viral it can cost the company a lot in terms of lost revenue and goodwill. Proving Value.

ROI 69
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Help Me Find My Next Job?

Ari Herzog

Despite attributes as a social media expert and thought leader , my focus is to work within the umbrella of communications — specifically within public affairs, government affairs, community relations, and/or similar-named titles. Please let me know if you think I’ll be a fit at your company or if you have any ideas.