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Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation.

UGC 88
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How To Create a Strong Social Media Advocacy Program

Hootsuite

In short, an engaged community leads to better sales outcomes. User-generated content (UGC) is original, brand-specific content created by customers and published on social media or other channels. UGC acts as a trust signal, taking your brand authenticity to the next level. Leaving positive reviews on your website.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer Social

  “Black Friday deals may satiate momentary desire, but their impact on the planet is a lot more long-lasting,” said the company in a release. 3.   The fact that this is the only time make-up lovers can nab their favorite products at a discounted rate makes the sale a newsworthy event in and of itself.

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Why Community-Driven Marketing is a Long-Term Investment for Growth and Sales

Pixlee

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

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How to Attract Diverse Brand Advocates

Pixlee

As the diversity in your creative increases, you’ll form deeper connections with formerly underrepresented consumers and expand your community as more people see themselves represented in your marketing efforts. Create Social Media Contests to Engage your Whole Community. Tap into your Existing Community of Engaged Fans.

Brands 93
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How to Transform Your Customers into Brand Advocates

Pixlee

Although paid partnerships are common with ambassador programs or influencer marketing , brand advocates that arise from your customer community often do this on your behalf and free of charge. It is an ongoing effort in building customer loyalty that requires consistent input and community-driven strategies. . Image Source.

Brands 52
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How To Integrate Influencer Marketing With Email Marketing

Pixlee

This is effective for improving conversion rates, while also extending your brand’s virtual community and building a strong relationship with a professional in your industry’s social sphere. This can add a more personable edge to your emails, creating a more engaged community and, ultimately, better conversion rates overall.