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Can Facebook Communities Replace Company Websites?

Firebelly

Many brands now opt to put “Find us on Facebook” next to or even in place of their own web address as they hope to build a community around their brand. For one, effort should be taken to make the Facebook page effective as a community tool. People will spend hours taking part in a community that truly interests them.

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5 Tips for Turning Your Social Media Following Into a Paid Membership Community

Buffer Social

When I was building a social media audience for an e-commerce company I ran a few years ago, the go-to options for monetizing that audience never appealed to me.   That’s just one of the reasons I fell into the world of paid membership communities as a way to build a sustainable business around a social media audience.

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4 Reasons Your Company Needs a Social CEO

Oktopost

The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. Humanizing the Company.

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How Companies Are Using Social Media to Show Appreciation

Socialmedia.biz

Social media is a great avenue for companies that want to improve their customer service. The company’s customer support Twitter account is there to help customers know when they have updates to their products and to answer questions. The company runs a monthly challenge, through photos, where they have fans do wacky things.

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The Conscious Company Global Leaders Forum

Janet Fouts

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A What do all of these companies have in common?

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Or, helped them get new customers in exchange for a discount or freebie. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Offering incentives like discounts or free products helps to encourage people to spread the word about your business.

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