Hootsuite

MARCH 28, 2022

You may go to TikTok for the dance routines or trending pranks , but be honest: you stay for the comments. As one Medium article put it, “ The comments are now the best part of TikTok.”. the comment section — and participate in this wild and wonderful comment ecosystem. On TikTok , great comments are an art form.

Buy 92

Buy Comments Privacy Video 92

Keyhole.co

JANUARY 24, 2024

Wendy’s marketing strategy has always adapted to current happenings and public sentiment, going all out in everything it does. Let’s take a closer look at Wendy’s social media strategy to see how the brand maintains a top spot in online engagement. This encourages more people to comment and interact with Wendy’s social media posts.

Engagement 52

Engagement Social Media Strategy Meme 52

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Tracking when social media engagements—comments, shares and mentions—spike reveals a lot about how customers perceive and interact with your brand. These are questions you might’ve asked yourself more than once.

Brands 108

Brands How To Sentiment Metrics 108

Sprout Social

APRIL 27, 2020

As with our earlier look at the best times to post this year, the way we get this data is similar to how Sprout’s Optimal Send Times determines the best times to get engagement at an individual account level. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame.

Engagement 145

Engagement Social Media Patterns Health Care 145

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Regardless of your intentions, one negative comment or review could lead to a more serious situation that could harm your business’ reputation.

Reputation 87

Reputation Brands Sentiment Survey 87

Sprout Social

OCTOBER 18, 2023

Sort messages by the follower count of the publisher or engagements to easily find top influencers to partner and engage with. It’s also helpful to make sure we’re engaging and commenting on the popular posts for brand awareness in general,” Kaelyn tells us. Then, dig in further.

Examples 120

Examples Social Media Sentiment Influencer 120

Ignite Social Media

MAY 22, 2019

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off. LinkedIn Live. Post Reactions.

LinkedIn 143

LinkedIn Engagement Case Study Sentiment 143

agora pulse

JUNE 5, 2020

You’ve tracked the Instagram engagement rates but need to put them in terms that your clients understand. Read on to find out what you need to know about Instagram engagement rates. If you manage brands on Instagram, it’s essential to monitor engagement metrics. Why Instagram Engagement Rates Matter. Social proof.

Instagram 127

Instagram Engagement Hashtag Meme 127

agora pulse

FEBRUARY 21, 2017

We’ve all had it happen: a negative comment on Facebook Page post that glares at you from the screen. We do, after all, have the option to hide comments on Facebook. So should you actually hide comments on your Facebook Page? So should you actually hide comments on your Facebook Page?

Comments 135

Comments Facebook Sentiment Reputation 135

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

FEBRUARY 19, 2024

You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly. Sentiment analysis can also be applied to automatically prioritize customer complaints so customer care teams know which cases to handle first.

Strategy 103

Strategy Sentiment Patterns Marketing 103

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience.

Process 108

Process Sentiment Analysis Applications 108

Sprout Social

MARCH 28, 2024

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. Monitor what hashtags drive more positive or negative engagement to ensure your content hits the right notes.

Hashtag 101

Hashtag Analytics LinkedIn Content 101

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 103

Sentiment Analysis Patterns Price 103

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! So, do I ignore positive comments? Still wondering whether engaging is worth it?

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

SocMed Sean

SEPTEMBER 26, 2012

Company also monitors competitor keywords to find prospective customers who are dissatisfied with competitor products and services using sentiment measurement. Is the Marketing Cloud the next step in business social engagement? Feel free to leave your thoughts in a comment.

Radian6 278

Radian6 Engagement Social Media Marketing 278

Hootsuite

FEBRUARY 7, 2024

Using the drop-down menu, you can analyze hashtags within your competitor group to see hashtags that drove the most comments, reactions, shares, likes, and estimated engagement. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Hashtag generators 10.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. It includes likes, comments, shares, and other forms of engagement.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

FEBRUARY 8, 2024

Engagement rate Engagement will become the pivotal metric for measuring influencer marketing success in 2024. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 112

Brands Sentiment How To Analysis 112

Ignite Social Media

APRIL 15, 2024

Big Lots , the discount home goods retailer, is one such brand that has defied expectations and found tremendous success in leveraging influencer partnerships to drive brand awareness, engagement, and sales. This level of activity is truly remarkable, with the brand running influencer campaigns in 44 out of the 52 weeks of the year.

Influencer 112

Influencer Retail Marketing Discount 112

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This is especially true for brands that take the time to authentically reply and engage with their audiences. or G2), it goes far beyond that.

Reputation 95

Reputation Sentiment Analysis Notification 95

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson. Typically, this data is reported as positive, negative or neutral.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. Maybe you need to share more engaging content. This could be sales targets, customer satisfaction scores, the number of sign-ups or engagement rates. What are they posting on social media?

Sentiment 95

Sentiment Metrics Analysis Trends 95

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. Being engaged on social is vital to protecting their brand and retaining customers. Engaging with posts and comments in a way that feels genuine and authentic. The opposite is true.

Report 65

Report Atlassian Brands Sentiment 65

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. It allows the tool to scan millions of data points in comments, social posts, reviews, news stories, etc.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 109

Report Brands Library Sentiment 109

Sprout Social

NOVEMBER 30, 2023

Creating engaging videos? Posting more frequently than your competitors could help you engage your audience better. Engagement: How many likes and comments does your competitor’s content get. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

Analysis 103

Analysis Sentiment Marketing How To 103

Hootsuite

SEPTEMBER 21, 2023

Examples include the number of followers, likes, or comments on social media posts. The number of comments on your Instagram Story doesn’t mean much if they’re all from spam accounts. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Trust us. )

Metrics 107

Metrics Examples Marketing HootSuite 107

SocMed Sean

MARCH 22, 2022

While bot Twitter use has gone up and actual human engagement on Twitter has gone down, the platform does still provide an incredible opportunity for companies. When companies directly respond to customers using Twitter, it can positively impact customers’ sentiment about the given company. Is Twitter Still A Good Marketing Platform?

Twitter 230

Twitter Strategy Hashtag Marketing 230

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Instagram account metrics Engagement rate: Number of engagements as a percentage of followers or reach. Post comment rate: Number of comments as a percentage of followers or reach.

Analytics 97

Analytics Instagram HootSuite Metrics 97

Oktopost

FEBRUARY 26, 2024

While social media undoubtedly serves as a vital tool for fostering audience engagement and establishing brand recognition, its potential for lead generation and revenue acquisition holds even more weight for those of us in B2B. Comments and Mentions: Provides insights into consumer interactions and sentiment towards the brand.

B2B 62

B2B Metrics Social Media Social Media Management 62