Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable.

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Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Leave a comment! so that’s my quick update.

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Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

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CoTweet CoTweet Twitter Applications 63

Koka Sexton

JANUARY 30, 2009

Dear Ma.gnolia Community Members or Visitor, Early on the West-coast morning of Friday, January 31st, Ma.gnolia experienced every web service’s worst nightmare: data corruption and loss. Most importantly, I apologize to all of you who have made Ma.gnolia a home for your bookmarks and community. Leave a comment!

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Koka Sexton

MAY 8, 2009

There were other features such as the ability to comment and share links but I never used them. If I wanted to leave a comment, I would do it on the same platform the feed came from and not an aggregator. Once a dormant social site that I used only for aggregating my rss feeds has now become a full fledged community.

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Koka Sexton

FEBRUARY 18, 2009

This caused such an outcry by the Facebook community that several groups formed almost immediately calling for Facebook to change their terms of service back to normal. This didn’t seem to be enough for the community and the people kept complaining. Leave a comment! If it wasn’t for them, would we have ever known?

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Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Its nice to get to know others in the community and spread the word about their businesses online.

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Koka Sexton

JANUARY 24, 2009

Many of the typical rules of internet marketing do not apply to a hyper-local blog. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Its nice to get to know others in the community and spread the word about their businesses online.

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Web 2.0 Foursquare WordPress RSS 40

Koka Sexton

MAY 28, 2010

Some of the profiles were already created by someone in marketing on platforms I was familiar with like Twitter, Facebook and WordPress. In the @paragonamerica profile I focus on updates for our corporate line of software and industry news that applies to the storage market. Leave a comment! so that’s my quick update.

Social Media 40

Social Media WordPress Software Foursquare 40

Koka Sexton

AUGUST 17, 2010

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Using Cotweet to Manage Multiple Twitter Profiles CoTweet is a Twitter web application that lets anyone manage multiple twitter profile from one easy interface. As a free service CoTweet lets you manage up to 5 accounts at once. Maybe it’s entirely scalable.

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CoTweet CoTweet Twitter Applications 49

Koka Sexton

NOVEMBER 25, 2008

We help people in need share their “epic&# true stories in innovative, creative and profitable ways to help them acquire the financial resources they need to create positive “change&# in their communities. Leave a comment! How NOT to use your Social Media Marketing Manager! My mind is perculating with ideas now.

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Koka Sexton

SEPTEMBER 25, 2008

Depending on how many other people are writing in your community, you have the chance of pissing off a few people. It’s completely focused on the city and community. Leave me a comment so I can check it out. Leave a comment! Starting a local blog is not for the faint of heart.

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Koka Sexton

NOVEMBER 2, 2008

If you are still interested, leave me a comment letting me know you want to know more. TOPIX Topix is the leading news community on the Web, connecting people to the information and discussions that matter to them in every U.S. Leave a comment! How NOT to use your Social Media Marketing Manager! town and city.

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Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. Leave a comment! Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager! Either that or you follow your Mom and she follows you. A ratio of 2.0

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Koka Sexton

JANUARY 25, 2009

You might be a thought leader in your community. Leave a comment! Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.] How NOT to use your Social Media Marketing Manager! Either that or you follow your Mom and she follows you. A ratio of 2.0

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Twitter API Foursquare WordPress 49

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Leave a comment! Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.]

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Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Leave a comment! Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.]

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Koka Sexton

JULY 27, 2009

He said my background would be something interesting that the community may want to read about. I really started wondering if I had commented on something I should have redacted. If you happen to get a copy and read the article, leave me a comment. How NOT to use your Social Media Marketing Manager! Too late now.

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Koka Sexton

DECEMBER 1, 2008

While writing that post, I started getting more involved with the StumbleUpon community and started looking through other peoples profiles for great sites I had never come across. Much love for the StumbleUpon community Many people on StumbleUpon do not blog anywhere else and use StumbleUpon as their primary micro blog of sorts.

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Koka Sexton

JANUARY 8, 2009

Initially I was only following about 10-20 people that I had already known from other sites but by tracking comments and digging through my friend’s followers, I built up a decent list of people to follow on Twitter. Twitter Etiquette As any community will tell you, there are unspoken rules of etiquette that you should follow.

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Koka Sexton

NOVEMBER 14, 2008

Six Ways to Give Your Audience Exactly What It Wants How to Extend Your Blog and Promote Your Members with the MyBlogLog API Viral Marketing Tips and Tricks 35 Twitter Tips from 35 Twitter Users Keep the Tip(ping Point) Making a del.icio.us 10 Habits of Highly Efficient Social Media Power Users Blogger or Mind-Reader?

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List Social Media StumbleUpon Blogosphere 85

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. The dollars brought in from people who are generally not seen as revenue drivers has given marketers a set of green blinders. 6 Comments - Leave a comment!

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CoTweet CoTweet Press Release Company 36

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. It’s in our DNA.

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Koka Sexton

DECEMBER 26, 2007

besides my iPhone) TomTom One is a new portable GPS navigation unit launched for the North American market, that fits in your shirt pocket, making it easily transportable from car-to-car and to take on business and vacation trips. Author: Koka Sexton Comments: 4 comments Date: 26 Dec 2007 Categories: Technology Tags: There are 4 comments.

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Koka Sexton

FEBRUARY 6, 2009

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. List it on Freecycle , a nonprofit community group that encourages users to give away old items instead of throwing them away. Leave a comment! How NOT to use your Social Media Marketing Manager!

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Convince & Convert

JULY 15, 2010

If you have a Twitter account, set up a CoTweet account to help manage interactions, and define who is responsible for interaction. If you are being badgered by someone that continues to post off-topic or negative comments in your space, what is the plan to engage them, and who is going to do it? Who is responsible for adding content?

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Kikolani

SEPTEMBER 24, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a new search engine news community on kikolani.com. The importance of a content marketing playground – creating a stage where no one is watching to build up your creativity. Is marketing your business on Facebook effective ?

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Koka Sexton

FEBRUARY 6, 2009

Concerts, Movies and Shows Many communities offer a wide variety of free entertainment through local park districts and organizations. List it on Freecycle , a nonprofit community group that encourages users to give away old items instead of throwing them away. Leave a comment! How NOT to use your Social Media Marketing Manager!

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Sample Samples Class WordPress 86

Convince & Convert

MARCH 18, 2010

In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it. I do hope you’ll download it and come back and tell us what you think in the comments.

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Social Media Strategy Consultant Publishing 119

Koka Sexton

OCTOBER 5, 2010

I did some of the homework before officially starting and it was mainly about jumping with both feet and starting to engage with the community. How NOT to use your Social Media Marketing Manager! Getting up to speed on the social media needs of the company hasn’t been difficult. The office has a cool vibe in it.

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Convince & Convert

JULY 8, 2010

philosophy, Jeff is also co-author of the ExactTarget/CoTweet SUBSCRIBERS, FANS & FOLLOWERS Research Series. Email may not have the hype machine that other channels have these days, but ask any marketer who’s measured by sales—they couldn’t live without it. A driving force behind the company’s SUBSCRIBERS RULE! Email Won’t Die.

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Convince & Convert

MARCH 2, 2010

My friends at ExactTarget announced a moment ago that they have acquired CoTweet , the leader in enterprise Twitter management, and will be building a social products lab to add tie-ins for Facebook, YouTube, and other elements of the social communication ecosystem. to be larger than email by 2012 doesn’t hurt, either.

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Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

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Koka Sexton

MARCH 24, 2009

Created by Federated Media, in partnership with Microsoft, ExecTweets is a platform that aggregates the tweets of top business execs and empowers the community to surface the most insightful, business-related tweets. Author: Koka Sexton Comments: 1 comment Date: 24 Mar 2009 Categories: Social Media Tags: There are 1 comment.

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Social Media Marketing

JULY 31, 2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. These are those links.

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Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Can you imagine an “Illinois Marketing for Dummies&# book?

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Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. Social Integration Maybe I just heard what I wanted to hear/preach, but there seemed to be a lot of chatter among returning attendees and experienced social media types about integrating social media with other marketing and/or customer service elements.

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