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#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations. million soccer fans back in 2010.

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The pros and cons of social media

Sprout Social

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Monopoly Launches ‘Save Your Token’ Campaign on Facebook

The Realtime Report

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

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Brands Using Social Media to Take a Stand Against Racism

Likeable

Take a look at these brands that are taking a stand against racism through social media campaigns that are both innovative and genuine, and the lessons you can learn from them. Throughout the summer, VSCO will spotlight the submitted imagery and art across its social channels and within the Discover section of its app.

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Nike Celebrates Instagram Milestones by Thanking Its Community

Convince & Convert

It all started with a hashtag – two years ago, the ceremonial first fan photo with a #Nike tag on Instagram. In total, the campaign was incredibly successful, securing more than 600,000 “hearts” and more than 4,900 comments. Celebrating the first #Nike hashtag was an incredible idea. Sprinkle in shout outs.

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5 Ways Fitness Brands Can Appeal to the Work-From-Home Crowd

Pixlee

These five unique strategies can boost engagement, sales, and even help brands source necessary content for campaigns. While many are still not able to go to a gym and are staying safe at home, fitness brands have to shift the focus of messaging in their marketing campaigns. Social Media Challenges. Free Online Classes.

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