Jon Loomer

JANUARY 28, 2016

They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can. I’ve written before about how I’ll run Facebook campaigns that mimic an email funnel.

Examples 113

Examples Campaign Facebook CPM 113

Ignite Social Media

JANUARY 8, 2024

What does CPM mean? CPM is short for Cost Per Mille or the cost for every 1,000 impressions your ad receives. It’s another metric of efficiency for brand ad campaigns. This is an attribution model that track conversions within a 7-day window after a viewer sees or clicks on your ad. What does CTR mean?

Social Media 124

Social Media CPA CPM CPC 124

agora pulse

NOVEMBER 4, 2020

They can be highly effective for well-structured campaigns that align with their userbase. Example of the right-hand sidebar of Reddit ads. Example of Promoted Reddit ads. Get your FREE social media calendar packed with ideas and examples. Example of subreddit targeting. However, not for Reddit ads. Ads in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. Conversions Objective. Optimizing for a Custom Conversion ( 60+ Second Page View ). First, the campaign is DEFINITELY delivering. I’m having no issue whatsoever.

CPM 217

CPM Advertising Campaign Price 217

Jon Loomer

NOVEMBER 6, 2018

You’ve done so much brainstorming, preparing, and worrying about your Q4 campaigns and now you feel fried. In all honesty, probably not, but that doesn’t mean your campaigns couldn’t use some tweaking and fine-tuning. Examples include using better naming conventions, relying on a go-to build template, and much more. Definitions.

Organization 165

Organization CPA Facebook CPM 165

Jon Loomer

SEPTEMBER 23, 2020

For a somewhat reliable test, I used the exact same settings promoting this post that I have for 11 others right now: Campaign Budget Optimization. Conversions Objective. Optimizing for a Custom Conversion ( 60+ Second Page View ). First, the campaign is DEFINITELY delivering. I’m having no issue whatsoever.

CPM 170

CPM Advertising Campaign Price 170

Dave Fleet

NOVEMBER 22, 2010

Marketing campaigns are often built around short-term microsites, campaign-focused landing pages and one-off ads. The Starbucks Facebook Page , for example, has over 18 million fans. CPM metrics, for example, may make sense when you pay for the media and control every letter in your ad. It’s a waste.

CPM 413

CPM Comparison Diagrams Sentiment 413

Sprout Social

APRIL 5, 2022

It lets you measure the results of your campaign and understand how well your investment is paying off. For example, a view count of 1,000 may be low for a brand with 10,000 followers. But it gives you a Facebook video view rate benchmark that you can use in your campaign measurement. Ad cost (CPM, CPE, CPC, CPCon).

Metrics 131

Metrics Video Brands Facebook 131

Convince & Convert

MARCH 19, 2018

The question is, how can you ensure your campaigns generate clicks and revenue? After analyzing over 30,000 paid media accounts , we’ve learned the difference between a campaign that gets ignored and one that captures attention. Save your custom audiences to optimize settings and recycle for future campaigns.

CPM 148

CPM CPA ROI Campaign 148

Sprout Social

FEBRUARY 8, 2021

To give you a head start, we’ve compiled a list of 10 social media report examples to fuel your conversations with teams across sales, product, finance and more. For example, content teams can determine which pieces of content inspire engagements while sales teams can identify which posts bring potential customers to the website.

Report 131

Report Social Media Metrics Team 131

Ignite Social Media

JULY 11, 2023

From targeting to platform placement, to optimization and finding the correct tactics to hit your goals, we will explore the top strategies that leading social media buyers recommend for brands embarking on paid social media advertising campaigns. For example, one of the hidden gems about Snapchat is its ability to use third-party targeting.

Advertising 60

Advertising Social Media Brands CPM 60

Hootsuite

OCTOBER 28, 2019

Conversion metrics. Conversion : these metrics demonstrate the effectiveness of your social engagement. Facebook and Twitter, for example, typically have lower engagement rates (e.g., Conversion metrics. Conversion rate. A high conversion rate means your content is valuable and compelling to the target audience.

Metrics 112

Metrics Social Media CPM CPC 112

agora pulse

JULY 17, 2020

Increasing conversions. From initiating new prospects into the sales pipeline to selling products and services, increasing conversions is an objective that can link directly to return on investment (ROI). Increase conversions. Improving customer service. Improve customer service. Define the Platforms. Need a standard summary?

Report 147

Report Social Media Metrics Aggregator 147

Hootsuite

NOVEMBER 8, 2021

These metrics may be results from paid social campaigns and organic efforts that, together, create a fuller picture of where you’re getting returns and where you’re not. Free downloadable guide : Discover 5 simple steps to calculating your social media ad campaign ROI. For example, let’s say your goal is to boost product sales by 20%.

ROI 136

ROI Metrics HootSuite CPM 136

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. per 1,000 views). *Or

YouTube 145

YouTube Marketing Campaign Guidelines 145

Jon Loomer

NOVEMBER 1, 2019

You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The CPM may double or triple, meaning it costs significantly more to reach your audience. Do you optimize for a click, landing page view , conversion, engagement, or something else? Email List. Competition.

Facebook 138

Facebook Sample Samples CPM 138

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148

Jon Loomer

MAY 26, 2015

I later broke down my results based on the Website Conversions objective. I did this by filtering for the word “Conversions” in the campaign name. Something else to keep in mind was Facebook’s structural changes to campaigns , ad sets and ads that happened last year. CPM, 48,582 Website Clicks, $.35

CPA 113

CPA CPM Facebook Cost 113

Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Keyhole.co

MARCH 18, 2023

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. LinkedIn’s pricing model is based on the CPC and CPM.

LinkedIn 52

LinkedIn CPM CPC Hashtag 52

Likeable

SEPTEMBER 17, 2019

But the best influencer campaigns have both micro and macro influencers. LIKEABLE’S TAKE: For example, if you’re a grocery store in the Philadelphia metro area, your best bet would be to use a micro influencer that knows the city and the community and can speak authentically to this smaller demographic of people. Is it bots?

Influencer 81

Influencer Marketing CPM Fashion 81

Jon Loomer

JANUARY 19, 2017

Managing and monitoring Facebook advertising campaigns is a lot of manual work. Those with more clients, budgets, and campaigns are buried in this manual work. You can’t just start a campaign and let it roll. CPM (Cost per 1,000 impressions). Your options are… Turn off campaigns. Send notification only.

CPC 60

CPC Facebook CPM Cost 60

Jon Loomer

JULY 2, 2015

If you select Conversion Tracking Pixel, you’ll be redirected to the old Conversion Pixels page. ” All Campaigns Dropdown. By default within the main “Manage Ads” view of Ads Manager, you’ll see a report broken down by campaign. All Campaigns. Website Conversions. All Ad Sets.

Facebook 114

Facebook CPA CPM Campaign 114

Jon Loomer

JUNE 26, 2023

The wide variation in costs and conversion rate by country is a primary source of this frustration. The CPM (Cost Per 1,000 Impressions) can be under $1 for some countries and 30 times that or more in others. The ultimate CPM, of course, will depend on many factors. But there is a solution. But that’s not the case.

CPM 174

CPM Cost Groups Groups 174

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

OCTOBER 10, 2019

Whether you’re totally new to LinkedIn advertising or want to beef up your current marketing presence, these tips and strategies can help you craft an effective campaign. For example, here’s Sprout’s company page in the wild. Getting Started. Creating Your LinkedIn Company Page. Pick out a bid for your sponsored content.

LinkedIn 96

LinkedIn How To Real Estate Advertising 96

Jon Loomer

NOVEMBER 23, 2015

For example, you could now optimize for website conversions and pay for link clicks using automatic bidding. For website clicks and website conversions objectives, you can now choose to optimize and get charged for link clicks. For some objectives, you may be better off being charged for actions, for example. Split test.

CPC 114

CPC Facebook Price CPM 114

Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

MARCH 27, 2019

However, just like any social marketing campaign, you’re going to need a strategy. Conversions. When it comes to paid ads, the best option is often conversion targeting. Quora’s conversion optimization campaigns use a specific “conversion” pixel to allow companies to track the impact that Quora ads have on their website.

How To 102

How To Marketing Notification Case Study 102

Hootsuite

MAY 17, 2023

Free 30-Day Trial 13 great real estate Facebook ad examples 1. Not every campaign needs to be a potential Oscar nominee, okay? Highlight recently sold listings For seller’s agents, this is your equivalent of the above real estate Facebook ad example. They constantly add new features to further improve video ad conversion rates.

Real Estate 103

Real Estate Examples HootSuite Facebook 103

Jon Loomer

MAY 5, 2015

Advertisers struggle with the seemingly limitless options when optimizing Facebook campaigns. Optimized for Impressions (CPM). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Impressions (CPM). Website Conversions: Website Conversions *. Impressions (CPM). Impressions (CPM).

CPC 126

CPC CPM Facebook Cost 126

Buffer Social

JANUARY 11, 2017

But fear not, once you get below the surface Ads Manager is an amazing tool, offering everything you need to optimize your ads and deliver successful campaigns. Chapter 3 : Facebook Ads Reporting : How to find specific campaigns, ad sets, or ads and the relevant data for your reporting. For campaigns, you can.

Facebook 40

Facebook How To Advertising Overview 40

The Social Media Hat

AUGUST 19, 2016

Editor's Note : Don't use The Social Media Hat as an example. To do that, you would need to establish an advertising rate that you'd charge advertisers, and then of course be able to measure impressions, click-throughs, and potentially conversions. Take display advertising, for example. Native Advertising.

Adsense 60

Adsense How To CPI Blogger 60

Buffer Social

JANUARY 10, 2017

You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. While the benchmarks will not tell you precisely how much your Facebook ad campaign will cost, they might be great reference points for your consideration. Ready to read on? 5 for a click). Don’t worry about bidding a high amount.

Cost 40

Cost Advertising Price Facebook 40

Jon Loomer

MARCH 2, 2022

Well, it all started with a frustrating conversation about organic reach (seriously, is this 2013?). On November 6, I created the campaign. The best way to do that, of course, is with a Reach campaign. Since this was a Reach campaign, I could use a frequency cap. The ad reached more than 17,000 people with a CPM of $.56

CPM 207

CPM Facebook Campaign Cost 207

ProBlogger

APRIL 26, 2012

Setting the right price for your products is extremely important, but I wanted to take that discussion one step further for those who are already offering products on their blogs and want to take their conversions to the next level. Ads (CPM) = page views. People are looking for a reason not to buy— don’t give them one.

CPM 38

CPM CPC Adsense Conversation 38

Buffer Social

SEPTEMBER 4, 2018

What follows is a lightly edited transcript of the conversation between Hailley Griffis and Brian Peters. For example. Greg Allum, global head of social at Jellyfish, found that the CPM (or cost per 1,000 reach) on Stories is four to five times cheaper than Facebook’s news-feed ads. versus $5.34 for standard Facebook ads.

YouTube 71

YouTube Instagram Video Facebook 71