Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Many brands today are leveraging employees and outside influencers as part of their content marketing programs.

Crowdsourcing 132

Crowdsourcing Curata Mobile Content management systems 132

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Hell, 12.7% Powerful mechanism.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Social Media Marketing

OCTOBER 3, 2012

Your marketing team and agency has just been put on notice. Real-time memes and news : a heat wave, births of animals in captivity, the deaths of Nora Ephron, Neil Armstrong and Phillis Diller, the discovery of a lost Leonardo Da Vinci painting, the reports of a "lion" roaming around Essex (note the non-U.S.

Content 168

Content Crowdsourcing Construction Meme 168

Sprout Social

APRIL 7, 2020

Marketers have never managed social media during a global pandemic and there is no guidebook detailing what to do in certain situations. It wasn’t until the first US COVID-19 case was reported on January 21, 2020 that we saw the topic volume surrounding the virus gain traction worldwide. Dissecting the COVID-19 social chatter.

Brands 107

Brands Sentiment Conversation Hashtag 107

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. That does not mean that the people who liked the commercial will buy more snacks, or that the people who hated the commercial will swear off Tostitos. Hell, 12.7% Powerful mechanism.

Sentiment 88

Sentiment Sysomos Crowdsourcing Visible Technologies 88

Atom Thought

JANUARY 22, 2009

NORTEL at one point in time commanded almost 33% of Canadian stock market value and boasted of a stock market value of over USD250b before filing for bankruptcy as we entered the year 2009. If you go by recent reports by Forrester, it may not be that bad! Not for Social Media Marketing! Circuit City declares bankruptcy!

Crowdsourcing 113

Crowdsourcing Open Source Microsoft Cost 113

Buzz Marketing for Technology

FEBRUARY 15, 2012

Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product. Social data can also be invaluable in the media planning and buying process. Pulling the plug on your development efforts could potentially save millions of dollars.

Process 205

Process Analysis Compete Data 205

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. What is brand loyalty and why is it important?

Loyalty 84

Loyalty Brands How To Discount 84

Hootsuite

MARCH 31, 2020

Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. How to Use Twitter Analytics: The Complete Guide for Marketers. Learn more : Messenger Apps for Business: How to Use Chat for Marketing. Content marketing.

List 145

List Social Media HootSuite URL 145

The Way of the Web

AUGUST 30, 2012

Marketing has evolved rapidly in the last few years to try to keep up with the digital world. One sign of this has been recent calls for a change from Chief Marketing Officer roles to becoming Chief Marketing Technologists.

Marketing 48

Marketing Skills Crowdsourcing Analytics 48

Later

MAY 8, 2019

Check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy! . The Rise of Influencer Marketing For Fashion. Measuring the Results of Your Instagram Marketing Strategy. Table of Contents. How Fashion Brands are Using IGTV.

Fashion 83

Fashion Instagram Influencer UGC 83

Buzz Marketing for Technology

JUNE 27, 2008

Your Guide to the Crowdsourced Workforce. Crowdsourcing, a term coined by Jeff Howe in a June 2006 issue of Wired magazine, is a model of labor that has been fully embraced on the Internet over the past couple of years. One of the most well-developed areas of crowdsourcing services on the Internet is graphic design. 22 Comments.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Hootsuite

OCTOBER 1, 2019

First step: don’t buy them. Maybe even more, since some creators are reporting that followers are hitting that heart button less, now that likes are hidden. (In According to one survey of Canadian Instagram influencers, when asked what the worst thing about the change was, 41% reported that it has resulted in lower engagement.

Instagram 111

Instagram Geotagging How To Tourism 111

Later

DECEMBER 5, 2018

Thanks to a global rollout of Instagram’s shoppable posts feature in March, businesses in 46 different countries can now tag products in their Instagram posts, completely streamlining the buying journey for their customers. Sign up to Later’s newsletter and join 1 million+ marketers using Later to grow their business online!

Trends 60

Trends Instagram Review API 60

The Way of the Web

DECEMBER 15, 2011

And we’ve also seen new tools and changes in collaboration, business practices, marketing, freelancing, crowdsourcing and much more. The tech, the stories and applications are a dream for anyone in marketing – if any 3D Printing company wants to chat to me about the possibilities, I’d definitely be interested.

Trends 46

Trends Virtual World Cost Applications 46

Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

iPad 137

iPad Content iPhone Wireless 137

Webbiquity SMM

JUNE 6, 2011

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer!

Twitter 198

Twitter B2B Crowdsourcing Hubspot 198

Laurel Papworth

MAY 13, 2014

compare it to social media funding, civic crowdsourcing and peer to peer industries. A completely free market where both companies/capitalism AND the public sector are removed – an interesting concept no? It can buy you access, influence and power. Let’s have a look at. some basic democratic activities and then.

Collaboration 104

Collaboration Crowdsourcing Banking Project 104