Remove Buy Remove Cost Remove CPM Remove Feed
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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

More often than not, clients didn’t buy it. The report explains: “Earned Media Value is the equivalent cost of advertising that would garner the same amount of exposure as postings mentioning a brand campaign, based on followers and a US$5 CPM (cost-per-mille).”. They still don’t.

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Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

Facebook CEO Mark Zuckerberg announced in January the platform would be revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Recent updates to the news feed algorithm has increased ad cost, according to Recode. The post Is Buying on Facebook More Expensive?

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. The tool allows advertisers to serve ads in the News Feeds on desktop, mobile and Instagram.

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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. With an expected U.S.

Campaign 101
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Example: Reach Optimization and Conversions

Jon Loomer

Not everyone who shows interest in a product is ready to buy today. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. In this case, I only used Facebook Feeds. Not bad for a total spend of $114.68, leading to a cost per sale of $2.61.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). 62% of people use their smartphones in a public setting while buying their morning coffee or waiting for a bus.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

For years, the argument has also been that online video is that much more cost effective. So, you get targeting, brand awareness and cost savings. A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. That works. seth godin.