Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. Return on Influence has nothing to do with business objectives.

Influencer 321

Influencer ROI Metrics Klout 321

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Why Social Listening is Important. 8 Ways to Use Social Listening. Reputation Management.

B2B 155

B2B Sentiment Analysis Reputation 155

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Let’s dive into the advantages in detail.

Brands 106

Brands Sentiment How To Analysis 106

Hootsuite

SEPTEMBER 21, 2023

These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Which reminds us: never buy followers. Sure, these numbers can offer a quick ego boost, but the truth is, they often fail to reflect the true engagement and influence of your brand on your business’s bottom line.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. Influencers have a dedicated social following of people who trust and value their opinion.

Engagement 98

Engagement Tips Loyalty Metrics 98

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. What is user-generated content?

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

APRIL 11, 2022

As a marketer, your goal is to develop a powerful value proposition that motivates consumers to buy from you instead of someone else. Share of Voice shows you how often you (or your competitors) come up in conversations relevant to your brand. Many social listening tools also offer an analysis called social media sentiment.

Analysis 118

Analysis Price Influencer Sentiment 118

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. Industry/brand influencers: 60%. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 194

Brands Sentiment Influencer Survey 194

Social Media Strategies Summit

FEBRUARY 24, 2021

Soon, people are queuing out the door to buy a book, a hot drink, and a snack. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. Instead, the brand wanted to put itself at the center of a conversation, demonstrating its creativity and caring side.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Direct Marketing Observations

FEBRUARY 15, 2010

Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. There is a word in the industry called “ Sentiment ” that is used when trying to determine a person’s attitude. For any local or small business, human processing of sentiment might be reasonable.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

FEBRUARY 20, 2020

People in other departments might not be familiar with the value of listening, so as you approach conversations with new stakeholders, put your teaching hat on. . Improve sentiment around customer service. Find influencers to partner with. Don’t overlook “secondary” social conversations. Conversation. Performance.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Convince & Convert

MAY 29, 2013

This is where the adoption of the Four Ms of Influence Marketing needs to be embraced as the natural evolution of the Four Ps , particularly when it comes to lead generation and understanding the customer life cycle via social media. Why the Need for the Four Ms of Influence Marketing? Breaking Down the Four Ms of Influence Marketing.

Influencer 148

Influencer Marketing ROI Hubspot 148

Keyhole.co

JANUARY 20, 2024

If, for example, you want your customers to buy an.ai You can share posts from other brands to build good relationships with them and their fans, expert opinions that are relevant to your industry, posts by influencers you work with or would like to work with, and user-generated content from your customers.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. What they say or post about you can improve brand awareness and influence buying decisions. Influencers Influencers make great brand advocates because of their large audiences.

Brands 121

Brands ROI UGC Authentication 121

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. The Benefits of Listening. Ten Great Brand Monitoring Tools. Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 23, 2021

How social influences fashion trends. Through outfit of the day (OOTD) pics, outfit idea videos and must-have product reviews, they’re driving peer buying habits faster than most media outlets can keep up with. The topic holds the power to create conversation, with over 54,000 engagements and an overall engagement rate of 161%.

Retail 119

Retail Trends Social Media Fashion 119

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. This has given many the leverage needed to break out of marketing silos and join conversations throughout their greater organizations. It requires a great understanding of buying patterns, culture and society. This is not an easy job.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

MARCH 20, 2024

However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking. Brandwatch Brandwatch offers a suite of products that focus on three critical parts of social media marketing: consumer intelligence, social media management, and influencer marketing.

LinkedIn 52

LinkedIn Tools B2B Price 52

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JUNE 14, 2023

Dreaming of a higher salary Money can’t buy happiness, but amidst hyperinflation and a global cost of living crisis , it can get you the next best thing: stability. Without adequate buy-in and support from senior leadership, sometimes the only way to win the battle against social media burnout is to walk away.

Survey 89

Survey Marketing Social Media Management Badge 89

Harp Interactive

MARCH 31, 2010

Businesses understand the importance of social media and the advantages of brand exposure without the media buy but they want accountability; understandably they want numbers that will help them calculate Return On their Investment. Twitter Conversation (measured in @mentions). Influence of a fan or follower (their fans and followers).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

MARCH 25, 2021

To most social marketers, metrics like impressions, engagements, conversions and clicks need almost no explaining. As a result, this makes it difficult for social teams to ask for the executive buy-in and investment they need to take their social strategies to the next level. Download Now. You were spot on.

Report 104

Report Social Media Metrics Buy 104

agora pulse

AUGUST 17, 2020

More conversions. People hearing back from your brand online are likely to buy again even if they were not really happy with their prior experience.). Conversions. Number (and sentiment) of your customer support emails. Which influencers do they interact with? People who actually bought your product or service).

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

JANUARY 19, 2021

Where your brand comes up in industry or cultural conversations. Next, you’ll want to assess the performance of earned content, which refers to organic mentions of your brand in broader social conversations. Analyze conversation trends to stay aligned with your audience . What consumers think about your products.

Data 89

Data Sentiment API Analysis 89

Keyhole.co

MARCH 30, 2023

You’ll be surprised to know that 93% of users admit that online reviews have impacted their buying decision. Monitor your brand mentions on Keyhole You can also discover sentiments by tracking your brand names, hashtags , keywords, etc., From the left navigation panel, select Sentiment. from the Listening & Campaigns tab.

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. Social media conversations about COVID-19 actually began back in December of 2019, but much of the discussion centered on mainland China. No signs of slowing down.

Brands 107

Brands Sentiment Conversation Hashtag 107

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. The buying process The buying process is the step-by-step path a customer follows to make a purchase decision.

Examples 97

Examples Template Templates How To 97

Oktopost

JUNE 19, 2023

Ah, lead generation – that everlasting conversation. For the past few years, a common thread in that conversation has been marketing – how involved is marketing, and how involved should the marketing team be in lead generation? Social media represent the only platforms where you can pursue B2B influencer marketing.

Social Media 62

Social Media Strategy B2B Collaboration 62

Hootsuite

SEPTEMBER 14, 2020

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. Keyhole positions itself as a “conversation tracker,” meaning that this tool specializes in tracking hashtags and keywords. HypeAuditor.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

NOVEMBER 19, 2020

However, throughout the year, the pandemic has influenced where we go, who we see and how we entertain and care for ourselves. When looking at conversations that included mentions of mental health, self-care and stress in the context of outdoor activities, we found that 66% of messages showed positive sentiment.

Travel 115

Travel Sports Exercises Sentiment 115

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 116

Strategy Brands Content UGC 116