Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. There is much, much more here, including breakouts by gender, region, employer type, and team size.

Research 257

Research Report Social Media CPM 257

Social Media Strategies Summit

MAY 11, 2023

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. According to TINT , three-quarters of consumers find reviews and testimonials submitted by real people more credible than brands talking about themselves.

Education 172

Education Examples UGC Content 172

Pixlee

SEPTEMBER 27, 2018

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. For brands, it’s a powerful marketing technique that can double conversion rates and increase average order value. To maximize your team’s success with UGC, consider these common challenges before getting started.

UGC 72

UGC How To Hashtag Curation 72

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Bill Hartzer

APRIL 4, 2024

This has been further amplified by leveraging Dash Hudson’s insights and user-generated content (UGC), alongside the advertising prowess of Meta. From sourcing assets from high-performing UGC to tapping into trending keywords for engaging copy, Dash Hudson has enriched our content creation strategy in myriad ways.”

Airlines 87

Airlines Social Media UGC Authentication 87

Pixlee

JULY 9, 2019

This disconnect results in underutilization of their UGC, leaving money on the table. This disconnect results in underutilization of their UGC, leaving money on the table. Before we get into these tactics, here is how UGC is incorporated within an inbound-aligned company. Inbound Strategy and UGC. Mapping Out Your UGC.

UGC 59

UGC Strategy Marketing How To 59

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers.

UGC 98

UGC Brands Content Authentication 98

Ignite Social Media

JUNE 29, 2016

UGC, how can I explain it? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! So, let’s explore how to collect and repurpose the good stuff your brand’s fans are already out there creating. Break it down!

UGC 112

UGC Content Library Authentication 112

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Pixlee

MARCH 5, 2020

And while your reasons for wanting a UGC solution are completely valid, you’ll want to appeal to the points that your management cares most about. You already know why you need a solution, but you need to make the case for your team. We don’t have a process for getting permission from our customers who are posting UGC.

Team 62

Team UGC Content How To 62

Ignite Social Media

FEBRUARY 6, 2019

It’s pretty much become the new “thing” as people across the world declare their favorite brands, tweet pictures and even buy bathing suits to show their support. Just like sports teams and fast food chains , sparkling and flavored water brands have been using social media channels to bring the popular drink to their thirsty customers.

Social Media 128

Social Media Brands UGC Sports 128

Ignite Social Media

JANUARY 30, 2017

UGC (user generated content) has been a buzz word in social media for a while now. Personally, I am glad it is a trend that has stuck around and that many brands are embracing. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not.

UGC 60

UGC Campaign Social Media Bazaarvoice 60

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117

Brands Avatar How To Privacy 117

Pixlee

JULY 7, 2021

During this time, sports teams globally were scrambling to figure out ways to recoup losses and maintain overall engagement. In sports, it is already expected that teams should have a strong social media presence as fans are looking for more creative ways to engage. . According to Statista , the US sports industry lost $2.2

Sports 52

Sports Team Influencer UGC 52

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 68

Instagram UGC Brands Hashtag 68

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Brand loyalists.

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UGC Content HootSuite Authentication 145

Convince & Convert

APRIL 20, 2015

For Jon and his team, it’s not about making direct sales. Scaling User-Generate Content for a Big Brand. There are about a million people tuning in across the three Facebook channels (Pet360, PetMD, and PetFoodDirect) where Jon and his team see 95 to 98 percent of their social media traffic. Listening is so important.

UGC 60

UGC Brands Social Media Team 60

Ignite Social Media

OCTOBER 13, 2020

As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. Audience reactions on the brand’s social channels were highly negative and even angry, as you can see from just a few below. Hopefully the brand will stop them.) Unoriginal.

Campaign 106

Campaign Brands Press Release UGC 106

agora pulse

DECEMBER 11, 2020

With social media, you can do everything, from increase brand awareness and generate new leads to drive sales and cultivate loyalty. Compared to average organic reach on social media, which is typically around 5% for Facebook, email gives your brand a much better chance of making a connection. 3X higher conversion rates.

Campaign 150

Campaign Social Media UGC Marketing 150

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

MAY 8, 2023

Risks like trending sounds, user-generated content (UGC) and creator partnerships can rock even the most responsible, well-meaning brands. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

Social Media 109

Social Media UGC Policies Guidelines 109

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Reshare user-generated content (UGC). Most brands today understand the importance of Influencer Marketing. Topview ads.

Engagement 52

Engagement UGC Brands CPM 52

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Pixlee

JANUARY 20, 2022

For brands looking at social media channels to enhance their reach, esports has proven to be a massive opportunity. While there is considerable profit to be generated if you’re part of the esports industry, brands not directly in the gaming industry can also leverage esports viewership to their advantage. Image Source.

Influencer 82

Influencer Brands Marketing How To 82

Pixlee

SEPTEMBER 21, 2020

As many as 70% of millennials will buy from one brand over another based on the diversity that’s represented in its ad content. One of the most effective ways to diversify your content organically is through user-generated content (UGC). KiraGrace’s Brand Story through Customers. Alo Yoga’s UGC Integration.

UGC 56

UGC Brands Apparel Content 56

Social Media Strategies Summit

DECEMBER 16, 2022

User-generated content (UGC) is highly impactful in any industry. Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels.

Social Media 130

Social Media UGC Project Collaboration 130

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. anyone who doesn’t work for a retail or fashion brand). And the best news of all: working with influencers needn’t be complex or expensive. Let’s get into it!

Influencer 130

Influencer Travel Retail UGC 130

Pixlee

NOVEMBER 13, 2018

As consumers squeeze into the big-box retailers and place an overwhelming amount of online orders, digitally native brands are forced to compete to get items in their customer’s carts. Why should UGC matter for Black Friday? Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%.

UGC 43

UGC Retail Embedding Compete 43

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Pam Moore

MAY 7, 2023

Social Cat Review – Social Cat Paving the Way for Small Business and Agencies Influencer Marketing Social Cat Review Influencer Marketing As the owner of a thriving digital brand marketing, training and consulting agency, I'm always on the lookout for cutting-edge tools and platforms that can help my team and our clients smash their goals.

Small Business 147

Small Business Review Influencer Collaboration 147

Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Sharing UGC Today.

UGC 78

UGC Social Media Content Newsletter 78

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? In fact, they are great content for brands to use (and should use!).

Social Media 196

Social Media UGC Trends Organization 196

Ignite Social Media

SEPTEMBER 13, 2016

We hope you had time to catch our team’s August webinar on Staffing for Social Success ! One point we drove home during the webinar is that resource allocations for social media teams are constantly changing. And with that, so are the skill sets necessary for an effective social media marketing team. Customer Relations.

Skills 60

Skills Team Social Media UGC 60

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Pixlee

AUGUST 25, 2020

The desire for diverse and inclusive branding isn’t new, but it’s become abundantly clear that today’s consumers want — and expect — brands to highlight real people who display the full spectrum of races, ethnicities, orientations, and abilities. So, how do you make your brand more diverse? Work With Diverse Creators.

Brands 52

Brands UGC How To Authentication 52

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

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Instagram Engagement Brands How To 130