Sprout Social

MAY 23, 2023

This new era of artificial intelligence (AI) naturally has social teams thinking: Is an AI social media manager about to take my seat? It’s hard enough for brands to create human connection. And while you can train AI to capture your brand voice or tone, there are other issues at play.

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Social Media Marketing

JANUARY 2, 2023

They can also be used to train employees, recruit new talent, or promote the company's brand. Listed are some tips and tricks to help you create successful corporate video production projects with your remote team. Make sure all team members have access to a strong, reliable connection to ensure smooth video calls and screen sharing.

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Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience. That’s why we’re thrilled to share Oktopost’s new Notes options, conveniently located directly on the Social Media Content Calendar.

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Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

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Sprout Social

AUGUST 31, 2023

Though the idea might seem infeasible for many social marketers, the L.L.Bean team went “off the grid” for the second year in a row this May in honor of Mental Health Awareness Month. This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees. How did you spend the break?

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Social Media Today

JUNE 29, 2022

The program offers direct insights and assistance from Meta's team – though it's not available to all brands as yet.

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Team Brands 156

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. to get through.

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Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. Both teams want the company to succeed.

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Amy Porterfield

MARCH 14, 2023

Listen on… According to Harvard Business Review, there are toxic effects of branding your workplace a “family” Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ appeared first on Amy Porterfield | Online Marketing Expert.

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Sprout Social

JANUARY 23, 2024

We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Granting the social team more creative freedom.

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Sprout Social

OCTOBER 9, 2023

And how do we make a greater impact without burning out our teams? I spoke with them to learn how marketing leaders can incorporate AI across their teams effectively. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. But I also don’t want to slow down.

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Sprout Social

APRIL 20, 2023

Content creation Unless you’ve been blessed with an in-house creative team, one of the most valuable things an agency can do is free up your social media folks to do social and not make six versions of every post. Editorial calendar management I am a big fan of what I call the “air traffic controller” role on a social media team.

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Sprout Social

DECEMBER 20, 2022

Your brand is so much more than a logo, tagline or advertising campaign. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. What is a “meet the team” social media post?

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Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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Buffer Social

AUGUST 29, 2023

Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. For our Content team, in particular, we’re four people spread out across three timezones. Here’s a throwback to how our team worked together back in 2017.)

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Buffer Social

OCTOBER 31, 2023

For inspiration, we gathered up use cases from both the beta users who have been helping us test this feature and the Buffer team.   With that, here are 11 ways to utilize this beautiful new feature to its fullest potential, five directly from our team and community. 

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Sprout Social

MAY 25, 2022

Our Salesforce integration empowers your social, sales and support teams alike. This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Giving the sales team relevant content to engage target buyers (23%). That’s a win-win-win! Wants and needs.

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Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

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Ignite Social Media

SEPTEMBER 5, 2023

Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. Everything is bright and colorful, which is eye-catching and very on-brand for them. It was spot-on. We love this recent example from Target.

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Social Media Brands Content UGC 161

Oktopost

NOVEMBER 19, 2020

Upskilling your marketing team is always a good idea. But who owns the responsibility to level up the team and upskill their leaders? He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. Looking for More About How to Upskill Your Team?

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Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. Why It Worked Social media users dreamed up this campaign rather than Dunkin’s marketing team.

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Examples Trends Social Media Brands 130

Oktopost

MARCH 10, 2022

Jason McClelland, CMO of Algolia , talks through the challenges of building and maintaining company culture in a full-remote setting for the long haul, and how to align marketing and development teams. Meet Jason. Stay in the Loop. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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Ignite Social Media

SEPTEMBER 25, 2023

Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?

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Oktopost

NOVEMBER 16, 2021

Our Salesforce integration lets you follow your customers on each and every touchpoint they have with your brand on social and pinpoint their intent in real time. As a marketing leader, you’re going to want to share these insights with people who could help you take action on them – your social media team. Good stuff.

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Convince & Convert

JANUARY 4, 2024

It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”

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Trends Brands Airlines Energy 146

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. So we want to dive into a few that might be perfect for your brand’s video marketing strategy. As it stands, about 85% of businesses are using video in their marketing strategy. The price point is $52.99/month,

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Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. It’s exciting to grow your team, and you want to help your hire succeed in their new position as much as you can. Social media expertise. Design sensibility. Design sensibility. Flexibility. Flexibility.

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Team Social Media Social Media Management How To 139

Ignite Social Media

JULY 6, 2023

Given it’s so new, our team has been discussing it internally. A brands natural question is “what should we do” First, our team has noticed a few trends we wanted you to be aware of: Sources have said that part of the launch plan for Threads was to have creators and brands ready to go on the platform.

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Sprout Social

JULY 21, 2020

Social teams are vital for a business’ bottom line growth, but their work can often go unrecognized and unsupported. Between Covid-19 and the recent call for brands to take a lead on social movements, the expectations of social media professionals are higher than ever. Learn how your team likes to be recognized. I’ve been there.

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Sprout Social

FEBRUARY 1, 2024

Why you should use a Facebook publishing tool 12 Facebook publishing tools for your brand Find the right Facebook publishing tool for your needs Why you should use a Facebook publishing tool How can a Facebook publishing tool help you? And why is spending time to discern the right one for your business worth it?

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Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale.

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Oktopost

JANUARY 16, 2024

We’re sure this isn’t news to you, but AI has become a game-changer in elevating how revenue teams operate. Here are our picks for top AI sales tools that will help your team advance through your pipeline successfully and make this year your most successful yet. This is difficult for social media teams to deliver at scale.

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The Realtime Report

NOVEMBER 25, 2022

How to Promote Your Sports Club: Tips for an Effective Sports Team Marketing Strategy. We all know that sports clubs provide significant benefits for the local community, and we know this because of great sports team marketing. Marketing for sports teams doesn’t have to be expensive either. Grow your membership numbers.

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Sports Team Strategy Tips 91

Social Media Strategies Summit

SEPTEMBER 14, 2021

One of the most challenging tasks is to define our brand voice and tone. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. Brand Voice Must Evolve with Your Audience. First off, let’s dispel any notions that brand voice is a one-and-done exercise.

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Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

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