How to Inspire More User-Generated Content for Your Brand

agora pulse

User-generated content (UGC) is a game-changer for businesses. It can help you foster stronger relationships with your audience while it simultaneously makes your brand more appealing (and more trusted) by new users discovering you. But is UGC worth all the effort?

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How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

Brands are constantly aiming to be where the conversation is happening, and consumers are holding the loudspeaker. Social media users decide when, where, and how they want to engage with brands. Why UGC is Powerful for Beauty Brands.

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What Supergoop! and Imperfect Produce Have in Common: Breaking Down the Top 30 DTC Brands of 2019

Pixlee

Fresh off the heels of our star-studded Top DTC Brands of 2019 report comes a question – how have all these extremely different brands made the DTC model work? In one corner, we have sunscreen and skincare brand Supergoop! Brand Marketing

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How to Create a Unique Instagram Aesthetic that Fits Your Brand

Hootsuite

Your Instagram aesthetic is the first thing potential customers will notice when they check out your brand’s profile. A unique and cohesive Instagram aesthetic is not just visually pleasing, but can greatly improve brand recognition and business success. Establish your brand.

The 50 User Generated Content Stats You Need to Know

Pixlee

The 50 user generated content stats that all marketers need to know in order to successfully work with brand influencers, improve brand loyalty, and increase ecommerce sales. UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials.

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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. Whereas in the past, these micro trendsetters worked independent of brands, companies can now leverage, shape, and measure their influence.

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9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re trying to get customers to rally around your brand and help promote your products, implement a community hashtag.

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9 Brands Doing Unique Things on Social and What We Can Learn from Them

Hootsuite

It’s difficult enough to keep up with the Kardashians these days, let alone the cool things brands are doing on social media. To stay relevant on social media in 2019 and beyond, brands need to be as purposeful as they are adaptable. Reformation uses UGC to sell clothes.

What a Modern Ecommerce Stack Looks Like

Pixlee

With the right combination of features, tools, and elements, UX can heighten conversions for a global audience of various demographics — maximizing your brand’s reach. Brand Storytelling Integration. The standards for ideal user experience (UX) have grown significantly.

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How to Setup and Run an Ecommerce Referral Program

Pixlee

It also has to suit your brand messaging and intended audience. Discounts, exclusive deals, or free gifts can push your existing customers to refer new people to your service. And as an added bonus, you gain a new customer—the referred friend. You can offer cash rewards for advocates who promote your brand to their peers. Another consideration for both rewards and cash incentives: should you incentivize both referrer and the referred client?

Marketing Alcohol – Things to Keep in Mind

Ignite Social Media

On Facebook it’s recommended to restrict users from posting on the brands page without a review. Your birthday must be on or before today’s date in 1998 to view this content.

An Interview with Christophe Folschette – Why Visual Listening is The Next Big Thing for Marketers

Talkwalker SM

From celebrity selfies to user generated content for brands, visuals are everywhere: on Instagram, Twitter, Facebook, Buzzfeed and beyond. To explain why this is important and how brands can use this technology we caught up with Talkwalker founder, Christophe Folschette.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC is 2015’s most powerful marketing abbreviation.

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Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

Pictures present an incredible opportunity for brands. Today, Talkwalker is making it easier for brands to harness the power of images and add a new dimension to their social listening strategy. User generated content – It’s time for brands to focus on users.

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How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

However, in today’s multichannel and omnichannel environment, the reality is that brands must use both to engage and retain their audiences. 80% of marketers report that increasing brand awareness is their number one goal for using social media.

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Energize Your Fans and Followers with a Sweepstakes

Ignite Social Media

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes?

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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season.

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments. Why should you bother creating your own hashtag campaign ?

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. What theme will produce the best UGC for your business?

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing for a while now. Why reposting can be important for brands. Instagram has become an incredibly important network for brands.

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10 Instagram Predictions to Fire-up Your Strategy for 2020

Later

Instagram used to be all about the visuals — a cohesive aesthetic , high-quality photography, and on-brand images were a must. . But brands are now starting to take advantage of the trend too — especially when it comes to raising awareness for the causes that they stand for. .

7 Powerful Ways to Boost Conversions on Your Ecommerce Site

Pixlee

A brands website is a huge part of a company’s success. Best practice and modern design indicate that brands should use plenty of white space on a landing page. Airbnb shows off inspiring UGC to entice viewers to travel to new locations.

5 social listening services you can offer your clients

Sprout Social

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. So, as we use social listening to measure conversations around the brands we monitor, we automatically start collecting data on what content our audience engages with most. We just look for individuals trending around certain topics that align with our clients’ brands. One social listening example for brand intelligence.

Master the art of social media reporting (with our editable template)

Sprout Social

For those unfamiliar with social media, these reference points help them make sense of your KPIs. Say which specific strategies you’re going to employ (UGC campaigns, influencer marketing, Facebook carousel ads and so on). For example, you can grab screenshots of your brand’s social posts that totally knocked it out of the park. Publish more UGC. If you’re responsible for your business’ social presence, you might feel a bit under pressure.

Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brand advocate. And this person talks up your brand. A brand advocate is literally “a helper” that shares positive reviews about your company, extols its virtues, shares excitement about upcoming events, posts content about your brand, and, at the core, cares about your brand’s well-being. Sometimes, brand advocates are paid. Brand authenticity. Customers (existing and potential ones) want brands to be real. Branding.

Social Media Scheduling with Later: 5 Tips & Tricks

Later

If you manage social media for your brand and business, you probably already know how important forward planning and social media scheduling is for success. . Let’s say that you run a travel brand and often post photos of beautiful locations around the world.

Seven Quick Tips for Winning Ways at Social Media on a Tight Budget

agora pulse

Large brands have in-house graphic designers, Photoshop experts, and a video production team. Remember to add branding via your color palette and logo. You could be fined for copyright theft, something that becomes increasingly likely the bigger your brand is.

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The Ultimate Guide to Instagram Advertising (+ Free Infographic!)

Later

We also created a free infographic of the different Instagram ad types for easy reference! Businesses in all kinds of verticals can benefit from creating and sharing high-quality Instagram ads — everything from software brands to non-profits. Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand. Best campaign objectives for boosting awareness: Brand awareness. 7: Branded Content Ads.

130 most important social media acronyms and slang you should know

Sprout Social

You might also come across some acronyms that refer to the features on those networks. Refers to a message sent between two users. Refers to companies that cater to the needs of other businesses. Refers to companies that sell products or services directly to customers.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Learn more : 7 Great Ways Brands Are Using Instagram’s “Questions” Sticker. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. For brands, the company logo is usually the best avatar choice. Brand advocate.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

I painstakingly go through these resources with the hopes that these posts will serve as references for you in years to come. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing.

Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

It takes just two-tenths of a second for someone to form an opinion on your brand online. A great Instagram bio should: Explain a bit about you / your brand and what you do. Use your brand tone and voice to help you connect with your community. Increase awareness of your brand.

Content Inspiration Provided By Each Social Channel

Ignite Social Media

Stay on top of the trends by producing thoughtful, relevant video content that speaks to your brand’s unique voice. The videos that your brand creates will ensure you stay on trend while also helping you stand out in a sea of competition.

9 Ways to Increase Instagram Engagement in 2019

Later

With an ultra-smart algorithm and tons of creative brands competing for people’s attention, it’s harder than ever to increase Instagram engagement. It’s a great opportunity for your followers to get to know your brand better, or get more information about your products.

How to Plan Your Holiday Ecommerce Strategy on Social Media

Later

time of the year, especially for ecommerce brands. But you can also incorporate some top-funnel goals into your strategy, like improving brand awareness, building engagement in your community, or even growing your email list.

How Ford Can Ramp Up It's Social Media Turnaround Story of 2009.

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Branding , Strategy > How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 by Roxanne Darling on December 13, 2008 Can Ford be the Social Media Turnaround Story of 2009?