How to Incorporate UGC Into Your Inbound Marketing Strategy


One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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5 Time-Tested Ways to Encourage Customer Reviews Using Emails


The importance of reviews to a brand’s online reputation cannot be understated. Reviews, positive or negative, build customer trust, convert visitors into leads, and boost a brand’s local search ranking. Bonus: You also get UGC (user-generated content) for your brand.


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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. Enhance brand awareness. HubSpot. HubSpot.

9 Tips for Using Social Media Effectively For Your Business

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. If you’re looking for more guidance, HubSpot has a handy “make my persona” tool , and we’re also partial to Claritas.

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Video On Instagram: Best Practices For ROI-Driven Ecommerce Brands


A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Scale video creation with UGC from your most passionate customers. With UGC, you can scale videos from your most valuable customers while maintaining quality engagements with your customers. For brands, this is a veritable playground.

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What is a Social Storefront—and why do you need one?


Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission. The popularity of social media means there is a huge base of potential customers waiting to be tapped, and social storefronts provide a way for brands to turn casual followers into customers and drive conversions. The interactive nature of social media offers opportunities for brands that traditional product advertising does not.

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Where is the Instagram Aesthetic Headed in 2020?


Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . Instagram Aesthetic Trends #3: A Curated UGC Feed . And the easiest way to get on board with the UGC is with Later !

How to Sell on Instagram Like the Pros [Proven Tips & Strategies]

Buffer Social

Why UGC ( user generated content ) and influencer marketing are a few of our go-to Instagram marketing strategies. Selling on Instagram: How to Use Instagram’s Shoppable Posts – HubSpot Blog. There are many opportunities for brands, businesses, and entrepreneurs to sell on Instagram – and all they need is a solid place and guide to get started. One of my favorite brands on Instagram is a outdoor retailer called Huckberry.

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Instagram bio ideas and tips for maximizing your account

Sprout Social

Instead, we encourage brands to find their own voice and understand the best practices of putting together a bio for Instagram that scores clicks. Feature your branded hashtag(s). You can feature as many tags as you want, although most brands typically include one or two. Check out how TeeFury uses two branded hashtags to encourage and promote user-generated content. Most brands use a custom, branded URL rather than a generic homepage link. Beauty brands?

We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. If you happen to spend time sharing to social for your business or brand, it’d be great to hear your thoughts in the comments here, too! Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. I consider myself a pretty lucky guy.

The 25 Top Social Media Management Tools for Businesses of All Sizes

Buffer Social

Description: Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients. HubSpot. How do you stay on top of all your social media marketing tasks?

Social Media Scheduling: How to Always Be One Step Ahead

Sprout Social

Here are a few benefits of social media scheduling: Reach the correct time zone: Some brands know their core audience is in different locations around the world. Consistency across platforms: An inconsistent brand voice can do more harm than good and this is true with social media as well. Maintain consistency in brand voice with scheduled content and ensure your posts won’t seem off-brand. Benjamin Franklin once said, “By failing to prepare, you prepare to fail.”

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Ultimate Guide to Instagram For Fashion


When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . But it’s not just about being a trendsetter — an Instagram strategy for a fashion business needs to not only captivate an audience, but also start a conversation, share experiences, and sell their brand lifestyle. Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting.

Instagram Stories Stickers: 8 Features That Are Perfect For Businesses


Whether you’re trying to grow your engagement, build more brand awareness, drive traffic to your website, or even make ecommerce sales, there’s definitely an Instagram Stories sticker that can help you along the way. We’re sharing 8 Instagram Stories stickers that are perfect for businesses and how some of Instagram’s best brands are using them: Instagram Stories Stickers #1: Location Stickers. Highlighting your branded hashtags, hashtag campaigns, and more!

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. How Big Brands Can Start Testing Social Media (Conversation Agent): It’s really not that hard to get into social media marketing. The Viral Garden): What are big brand saying about the ROI of social media?