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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. Facebook Lexicon. Blogdigger.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Are tweets more important than Facebook shares? Should you care more about Digg submission than about comments?

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince & Convert

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. What shows up in these search results?

Brands 145
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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The questions you need answered will (and should) guide you to the right type of software. There are other types of social media software, such as social sign-in, social advertising, etc. What words are used in association with our brand? Important notes on this taxonomy: This list is not exhaustive.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? What do you want to do? Meet them on their level.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? County, region, state or city?