Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 124

Reputation Tools Brands How To 124

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 95

Influencer Brands Collaboration Authentication 95

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 106

Brands Sentiment How To Analysis 106

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook.

Examples 114

Examples Social Media Sentiment Influencer 114

Sprout Social

NOVEMBER 30, 2023

For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice.

Analysis 97

Analysis Sentiment Marketing How To 97

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 116

Strategy Brands Content UGC 116

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. Your brand’s best bet is to get ahead of any future problems by proactively creating and testing a comprehensive crisis management plan that includes a robust guidance around communication.

Examples 104

Examples Brands Sentiment Reputation 104

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 98

Engagement Tips Loyalty Metrics 98

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Survey 88

Survey Brands Sentiment Template 88

agora pulse

JUNE 13, 2020

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Keyhole’s dashboards are easy to read and share, too.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

APRIL 16, 2024

Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. These queries can include keywords, hashtags, cashtags, mentions, phrases and even emojis, depending on your tool of choice.

How To 94

How To Sentiment Template Templates 94

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. Game vs. Tournament-Related Hashtags.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 98

Sentiment Analysis Patterns Price 98

Sprout Social

APRIL 7, 2020

In just the first quarter alone, we’ve seen the widespread cancellation of sporting events, schools transition to remote learning and businesses of all kinds close their brick-and-mortar stores. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Brands 107

Brands Sentiment Conversation Hashtag 107

Keyhole.co

JANUARY 17, 2024

When we talk about social monitoring, we’re focusing on the “what” – understanding what’s being said about your brand. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. To get the most out of Twitter trends, you need to make sure that the trends you see are catered specifically to your brand.

Trends 122

Trends Twitter How To Hashtag 122

Hootsuite

APRIL 25, 2024

Content curation is when you source and post content from other brands and creators. Plus, you can align yourself with brands you admire or your audience loves by sharing their posts. You can filter social posts by parameters like account, keyword, hashtags, and location. What are content curation tools? Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. Narrow your competitors list to three or five When brands plan to conduct a competitor analysis on YouTube, they often face a dilemma. The brand shares short how-to videos about life insurance and retirement planning on YouTube.

Analysis 52

Analysis YouTube Tools Strategy 52

Likeable

MARCH 31, 2021

Brands (and people!) About half ( 51 percent ) of brands utilize social listening in any capacity. However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. How Can Social Listening Help Your Brand? Brand Health & Customer Insights.

Strategy 106

Strategy Brands Influencer Analysis 106

agora pulse

JANUARY 6, 2021

Look for time-sensitive events like Facebook Lives or Twitter chats. For example, I use Todoist to schedule events at specific times throughout the day. After you’ve reviewed the day’s events and done any essential check-ins, open your social media dashboard. Monitor Hashtags. Check Paid Social Campaigns.

Social Media Management 172

Social Media Management Social Media Curation UGC 172

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 243

Social Media Brands Reputation Authentication 243

Techipedia: Tamar Weinberg

AUGUST 17, 2011

Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. Most commonly used hashtags during the August 15th downpour.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Oktopost

APRIL 21, 2022

We’ll also help you build more effective social listening practices that will help you understand how your brand is perceived by others and how to use social listening for content creation. Social listening is the process of monitoring and analyzing social media and the web to see what people are saying about your brand.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 115

Campaign Hashtag Analytics Metrics 115

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Earned data quantifies the larger conversations and trends happening across social, in relation to your audience or brand.

Data 118

Data Metrics Sentiment Analytics 118

Talkwalker SM

FEBRUARY 8, 2016

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing.

ROI 84

ROI Influencer Sentiment Tips 84

Ignite Social Media

AUGUST 23, 2016

Are all your Facebook friends talking about the next big sporting event, upcoming holiday, or election? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Sprout Social

SEPTEMBER 23, 2021

Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. With Sprout’s Social Listening tool , Twitter Developer Design I/O was able to explore conversation trends surrounding three primary hashtags: #TexasFreeze, #TexasPowerOutages and #TexasSnow.

Project 103

Project Analysis Hashtag Sentiment 103

Keyhole.co

SEPTEMBER 12, 2023

It lets you filter tweets based on specific criteria such as keywords, hashtags, dates, and users. Keywords and phrases are the best search operators for specific topics, brands, or events. Hashtags and mentions Hashtags and mentions are commonly used as search operators on social media platforms like Twitter and Instagram.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Sprout Social

JUNE 7, 2022

Your day-of presence will lay the groundwork for connecting with a brand new audience of investors post-IPO. With social listening, you can monitor the conversations happening around your brand to ensure everything is above board. Once your first trade is live, you can also use social listening to track brand health in real time.

Strategy 108

Strategy How To Hashtag Team 108

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 122

Skills Sentiment Team Press Release 122

Almost Savvy

OCTOBER 4, 2012

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid.

Social Media 190

Social Media Brands Reputation Authentication 190

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 84

Loyalty Brands How To Discount 84

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. Your competitors for audience awareness and interaction: These brands don’t do the same thing you do. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. Click To Tweet.

Compete 161

Compete Analytics Analysis Sentiment 161

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

UGC 145

UGC Content HootSuite Authentication 145

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. In short, brands that do good will likely do well.”. In short, brands that do good will likely do well.”.

Twitter 129

Twitter Tips Influencer Hashtag 129