6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business.

Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

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6 Ways to Level-up Your Hashtags on Instagram

Later

Hashtags on Instagram can be one of the most effective ways to grow your following and engagement. But a great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. . Ready to get your hashtag game in check?

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? Is this trend right for my brand?

Trends 123

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions.

Brands 272

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

To help luxury brands cut through this noise – Dior was mentioned over 1.1 Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury.

ROI 99

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. Discover brand mentions and discussions in real time.

Tools 271

The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%.

Brands 150

How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. What is brand loyalty and why is it important? Find your brand voice and story.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. The huge mistake that many brands make at this moment is waiting.

Brands 254

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. With so many brands using social media for Mother’s Day to their advantage, who made an impact and who fell short.

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. Instead of being fashionably late, why not lead the pack?

Brands 147

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. The huge mistake that many brands make at this moment is waiting.

Brands 208

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. The huge mistake that many brands make at this moment is waiting.

Brands 184

How to conduct smarter social listening for consumer brands

Sprout Social

That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. As a result, brands need to dig deep and define exactly what their target audiences look like as “one-size-fits-all” customer profiles just don’t cut it. Perhaps you’re a grooming brand and your audience is millennial men with beards.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Because of how it’s grown, brands should be extremely careful about what they choose to engage with. What’s the sentiment?

Social Spotlight: How Netflix uses social to create a brand experience

Sprout Social

Welcome to the Social Spotlight, where each week we’ll dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. Not to mention scores of hit original series and a brand name drop in one of the more ubiquitous memes of the 2010s. .

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content.

How to Search Twitter Like James Bond

agora pulse

Twitter search is a powerful tool that can tell you a lot about people and how to engage them with your brand. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Advanced Sentiment Analysis – not just positive and negative either. The reality is that only the top brands require the type of solution mentioned above. Every marketer has unique needs and unique results that will all have different values for each marketer’s brand.

8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

Quick question: how does your brand’s social presence stack up against your competition? And so if you want to accurately measure your brand via social, you need to measure yourself against metrics that makes sense. By analyzing impressions, engagements and clicks, brands have actionable insights on what they should be posting on a day-to-day basis. As a competitive benchmark, your brand’s engagement rate is much more important. Sentiment Analysis.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

6 Twitter Search Features You Should Already Be Using

agora pulse

While this tip isn’t necessarily revolutionary, but you’d be surprised at the amount of fan chatter and would-be brand mentions you can miss from minor misspellings of your brand’s name. Search Sentiment. Are you looking to get more out of Twitter’s native search function?

6 best social media monitoring tools 

Unmetric

Looking for mentions of your brand and the topics relevant to your business across these networks is like looking for a needle in a haystack. A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals.

Tools 106

11 best social media listening tools

Unmetric

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

Tools 115

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. In short, brands that do good will likely do well.”.

How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

More than 40% of digital shoppers use social media to research new brands and products. That includes keywords, hashtags, mentions, and messages for your brand and competitors. Here are a few things you should check and take note of each day: Mentions of your brand.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Intimate knowledge of markets and customers alike is the key to success for any brand. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*.

How Glossier Built a Cult Following on Social Media

Unmetric

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women.

21 best social media analytics tools

Unmetric

The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.

What does a social media analyst do?

Unmetric

A social media analyst develops a company’s online presence and helps create brand awareness through the use of social media networks. An analyst looks at the data to derive insights that are passed on to the social media manager and creative teams to help them build brand awareness.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Why brands use social listening. You can learn a lot from listening in on the conversations happening around your brand. Social listening can be done manually or automated with platforms that allow you to set up hashtags, handles, and keywords to monitor.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. And the top tweets by influencers (that include that specific hashtag).” It’s not nonsense hashtags.

Tools 277

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

Top 10 Social Listening Tools

Oktopost

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information.

Tools 94

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.

How to Find and Reach Your Target Audience on Instagram

Sprout Social

You can discover important audience insights such as their follower locations, demographics and brand mentions. With this, you can identify trending conversations you can participate in and influential thought leaders to help you amplify your brand message. Leverage the right hashtags.