Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer

Meltwater

On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since… Read More.

How to Know If Your Brand Should Hop on a New Social Media Trend

Ignite Social Media

The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. After all, if everyone seems to be having a conversation about the same topic, shouldn’t their brand be a part of it? However, before your brand hops on the next new social media trend, there are a few important questions you should ask yourself. Is this trend right for my brand? What is the sentiment behind the trend?

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. Here are three hashtag search tools that are crazy easy to use! You can then reach out to them to promote your content and increase your brand’s reach.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

6 Ways to Optimize Your Hashtags on Instagram

Later

Hashtags on Instagram really can be an effective way to grow your following and engagement, but the best practices are constantly changing. A great Instagram hashtag strategy doesn’t just reach more people — it reaches the right people for your business. Learn how you can optimize hashtags on Instagram to reach your target market and grow engagement: Tip #1: Optimize Hashtags on Instagram by Staying Relevant . And finally, don’t forget location hashtags.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates. Without the hashtags, status updates, tweets, social objects sit there waiting for the subscribers to see it. WITH hashtags, outbound connection of content to channels occurs.

How Do You Measure Brand Awareness on Social Media?

Keyhole.co

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: What is Brand Awareness?

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition

Mindjumpers

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Meaning consumers making a reference to a brand through a photo without mentioning the brand name. Measure visual brand mentions.

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Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

To help luxury brands cut through this noise – Dior was mentioned over 1.1 million times on social media in the month of January alone – we used Talkwalker’s advanced social media analytics to give these brands some tips on using social listening to measure the ROI of their influencer marketing. Tip #1: Tie Your Hashtag Campaigns to Revenues. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. That means if you are only monitoring your brand’s social media accounts, you’re missing most of the social conversation about your company, products, and services. Discover brand mentions and discussions in real time.

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The 7 Ways Brands Use Social Listening

Convince & Convert

Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Brands and products: 75%. Industry/brand influencers: 60%. Social is one of the few multi-purpose communication channels for brands (along with email, chat, etc.). Brands and Products. Industry and Brand Influencers.

Brands 120

How Do you Measure Brand Awareness on Social Media?

Keyhole.co

Many brands chase the pot of gold known as “growing brand awareness,” but few companies ever set measurements for how much brand awareness they really have. Luckily, social media offers several metrics for tracking brand awareness. Jump Links: Brand awareness can be thought of in a few different dimensions: Brand recall: How easily someone remembers your brand Brand recognition: How easily someone can differentiate your brand from others.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. While brands want to gain visibility in front of new audiences, this is definitely not the way they’d like for it to happen. Headline from CNN.

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Navigating call-out culture: What to do when your brand is in the hot seat

Sprout Social

Consumers play a major role in shaping the public perception of brands, influencing their actions and holding them accountable—and it’s a double-edged sword for brands. On the one hand, a vocal audience can help brands shape their offerings and content.

A closer look: What brands need to know about COVID-19

Sprout Social

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation sentiment in March hit a high of 50% positive. Brands and celebrities are changing how they respond.

Best and Worst Mother’s Day Branded Social Content

Ignite Social Media

For this holiday, many of the industry’s biggest brands have a great reason to participate in marketing to moms, daughters, fathers and more. With so many brands using social media for Mother’s Day to their advantage, who made an impact and who fell short. They did a great job aligning with their brand and messaging to not just moms, everyone else that’s buying for moms, too! With the unique hashtag #AllHailMom to elevate this campaign, it was a major success!

Why brands need a social media monitoring strategy

Sprout Social

It’s no longer enough to respond only to @mentions of your brand online. If that’s all you’re keeping an eye on, you’re most likely missing a variety of messages that only mention your brand by a variation of your name or shout out a product. Brand product names. Brand hashtags.

10 Great Examples of How Brands are Leveraging Micro-Influencers

Social Media Strategies Summit

It’s difficult to go onto Instagram or YouTube without being inundated with examples of brands using influencers to tap into a new audience. According to the 2019 State of Influencer Marketing, 57% of marketers reported that influencer content outperformed their brand-created content. The result is that influencer marketing is a risky investment for brands to make – with some brands investing heavily in a partner that simply doesn’t perform.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. While brands want to gain visibility in front of new audiences, this is not the way they’d like for it to happen. Headline from CNN.

Brands 160

Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Social media and activism have been inseparable since the 2010 Arab Spring demonstrations and since 2013, when the #BlackLivesMatter hashtag was used for the first time. In both events, social media and hashtags played an instrumental role in mobilizing the human rights movement offline.

Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

Bad things can happen to any business or brand. It’s often what happens next that can make, break or save a brand’s reputation. One well-known, household brand had a bad thing happen last night. Many people were especially surprised and offended to see that the tweet had come from a well known brand, KitchenAid. While brands want to gain visibility in front of new audiences, this is not the way they’d like for it to happen. Headline from CNN.

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What brands are missing by sleeping on TikTok

Sprout Social

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle? Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana.

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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring is the act of looking out for mentions and discussions of your brand. Brand monitoring vs. social media monitoring. Social media monitoring is part of brand monitoring.

Tips for Engaging with Social Movements as a Brand

Ignite Social Media

Social media is now a massive world full of brand advertising, memes, news, influencers, and even movements to demand social change. Because of how it’s grown, brands should be extremely careful about what they choose to engage with. To help determine this, here are some tips for engaging with social movements as a brand: Listen Before You Act. The first thing you should do before involving your brand in a social movement is to listen to what is being said.

How to conduct smarter social listening for consumer brands

Sprout Social

That’s exactly why social media for consumer brands is so important. While monitoring certainly matters, social listening for consumer brands is about translating your customer interactions into, well, action. As a result, brands need to dig deep and define exactly what their target audiences look like as “one-size-fits-all” customer profiles just don’t cut it. Perhaps you’re a grooming brand and your audience is millennial men with beards.

Essential Sprout features to help your brand maintain connection in an uncertain time

Sprout Social

With the world’s attention focused on the emergence of the coronavirus, marketers are grappling with the role of their brands in this quickly changing landscape. Some brands, Sprout included , have opted to pause all regularly scheduled social content for the moment. If this approach feels right for your brand, Pause All (found under Publishing Settings) ensures that you can stop all outgoing messages with one click.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Advanced Sentiment Analysis – not just positive and negative either. The reality is that only the top brands require the type of solution mentioned above. Every marketer has unique needs and unique results that will all have different values for each marketer’s brand.

How to Search Twitter Like James Bond

agora pulse

Twitter search is a powerful tool that can tell you a lot about people and how to engage them with your brand. You might have used the Twitter search box before to find someone or tweets using a specific hashtag, but Twitter’s search function has power to go beyond basic word searches. Type your word, phrase, or hashtag into the search box and press return. use specific hashtags. have positive or negative sentiment.

Here are the Twitter advanced search techniques brands need to know about

Sprout Social

The beauty of Twitter is that it’s a platform that’s fair game for brands in just about any industry. Twitter isn’t without its roadblocks for brands, though. Twitter represents a treasure trove of information and opportunities for brands to engage with fans and followers. To help wrangle your brand’s most important real-time interactions, we’ve put together a quick guide breaking down how to make the most of Twitter’s search features.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. You can then reach out to them to promote your content and increase your brand’s reach.

8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

Quick question: how does your brand’s social presence stack up against your competition? And so if you want to accurately measure your brand via social, you need to measure yourself against metrics that makes sense. By analyzing impressions, engagements and clicks, brands have actionable insights on what they should be posting on a day-to-day basis. As a competitive benchmark, your brand’s engagement rate is much more important. Sentiment Analysis.

The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences. And then we’ll show you which metrics to measure when you’re using them to achieve results tailored to your brand’s goals.

The Value of Social Listening in B2B Digital Marketing

Oktopost

They’re not tagging your brand or writing on your page, but thousands of people are reading and absorbing the message. . These posts can be shaping opinions about your brand and articulating exactly what it is your audience wants. Granular sentiment analysis.

B2B 76

How a High-End Brand Uses Cinemagraphs and Storytelling

Convince & Convert

This sentiment rings true in luxury fashion brand Stuart Weitzman’s latest campaign, which pairs cinemagraphs and sequential storytelling with new advertising solutions on Facebook and Instagram. The end result offers an interesting look at how a major brand is using social media to target their customers. The campaign will also extend the company’s hashtag #inourshoes with a series of branded and influencer-generated content featuring Stuart Weitzman shoes.

15 of the Best Social Media Monitoring Tools to Save You Time

Hootsuite

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). Relevant hashtags. Social media monitoring helps you track key social metrics like brand awareness and social share of voice. This could from engaging a happy customer to shifting your brand positioning strategy.

Tools 85

6 Twitter Search Features You Should Already Be Using

agora pulse

While this tip isn’t necessarily revolutionary, but you’d be surprised at the amount of fan chatter and would-be brand mentions you can miss from minor misspellings of your brand’s name. This can be especially true for your brand’s specific or marketing campaign’s dedicated hashtag. Search Sentiment. One of the more powerful Twitter search functions I recommend using is the advanced search feature to find tweets containing sentiment.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. When your brand has a turn in the spotlight, don’t waste it! They created a simple, clear campaign hashtag.

Instagram Engagement Rates: What?s Good (or Not) and Why They Matter

agora pulse

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Brand relevance. Monitoring your engagement rate over time can help your brand stay relevant , even as audiences grow and sentiments change. As new customers learn about your brand, they may consider your engagement before buying. Influencers may also check your engagement before deciding to partner with your brand. But what’s good for one brand might be bad for another.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. In short, brands that do good will likely do well.”.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Intimate knowledge of markets and customers alike is the key to success for any brand. Our new geolocation function lets you see exactly where conversation about your brand is coming from, right down to street level*. So it’s all the more important for brands to be aware of what customers in a specific geographical area are looking for. Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right).

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. I have seen too many brands trying to do social media marketing just because their competitors are doing that. Higher brand awareness. People who know your brand ).