Sprout Social

MAY 9, 2022

May 1, National College Decision Day, is one of the biggest days in higher education admissions. Higher education social media managers used Twitter’s interactivity to bring prospective students into the conversation. The post Choose wisely: Higher education marketers take on College Decision Day appeared first on Sprout Social.

Education 85

Education Marketing Reddit Class 85

Social Media Strategies Summit

APRIL 11, 2024

However, the one mistake brands make is using social networks to talk at their audience instead of communicating with their followers. Moreover, research shows that: 79% of consumers favor brand messaging that develops a relationship. 83% of people care as much about how a brand treats them as they do about the quality of its products.

Social Media 226

Social Media Tips Marketing UGC 226

Koka Sexton

AUGUST 10, 2023

Bridging the Gap: Connecting Education and Sales in the Challenger Method The traditional sales process fails to prioritize customer education with many salespeople relying on conventional practices to close deals. When it comes to merging education and sales strategies, the Challenger methodology is a powerful tool.

Education 52

Education Loyalty Reputation Price 52

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.

Influencer 101

Influencer Brands Fashion Review 101

Convince & Convert

DECEMBER 15, 2023

Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?

Brands 151

Brands Marketing Real Estate Collaboration 151

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Spread brand awareness. Know your audience. Conclusion.

Education 102

Education LinkedIn Hashtag Communities 102

Ignite Social Media

APRIL 13, 2022

The brands that get it, get it. This is a similar approach to consumer-first, but community-first is important to consider when building out a social media strategy that’s meant to fuel brand growth and build long-term relationships with customers. But what happens when traditional marketing and social media collide? Mielle Organics.

Communities 135

Communities Instagram Brands Education 135

Convince & Convert

AUGUST 15, 2012

Here are five brands that do an exceptional job of educating their audience, which then drives purchase. To take the educational value one step further, Whole Foods puts posters around their stores explaining things like updated sustainable seafood safety lists, and the source and taste of the different types of mushrooms they offer.

Education 127

Education Engagement Brands Delicious 127

Social Media Strategies Summit

AUGUST 15, 2023

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Ryan is a brand marketing expert with over two decades of higher education experience. Carrie Phillips Who Are They?

Marketing 240

Marketing Education Forums LinkedIn 240

Hootsuite

OCTOBER 8, 2019

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand. Student recruitment.

Education 111

Education Social Media Tips Policies 111

Social Media Strategies Summit

OCTOBER 13, 2023

The internet is littered with examples of brands receiving backlash after failing to read the room. But for every high-profile failure, there are countless instances where brands got it exactly right when hopping on social media trends. 1. That made Twitter’s rebranding a real open goal for marketers.

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Examples Trends Social Media Brands 130

Ignite Social Media

APRIL 2, 2021

My team and I recently discussed the advice we’d give brands and agencies for effectively supporting their social media teams. After all, your social team is your front-line representation of your brand. Night and weekend monitoring has become essential for many brands during the pandemic. Say Goodbye to One-Man-Shows.

Social Media Management 190

Social Media Management Social Media Brands Guidelines 190

Ignite Social Media

JUNE 10, 2022

Social holidays are a fun way for your brand to engage with your followers, spread a little cheer, and show some personality. In fact, there are some things your brand should absolutely not celebrate on social. . When determining which holidays are right or wrong for your brand, consider how they relate and resonate with your brand. .

Brands 145

Brands Authentication Education Conversation 145

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.

Brands 110

Brands Content UGC How To 110

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Like many brands, Slack uses their social media to appeal to different subsets of their target audience.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. For her dissertation, Dr. She shared her findings with an audience at our 2023 Social Media Strategies Summit Higher Education Virtual Conference. But what can you actually do about that ?

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

Ignite Social Media

NOVEMBER 2, 2020

Aside from creating, editing, and sharing your own videos on Reels, users can repost old videos, share educational content, showcase products or services, lead tutorials, show behind-the-scenes, announce brand news, take part in viral trends, and much more! Find out how to get your brand ready for Instagram Reels. stats here ).

Instagram 179

Instagram Brands Sports Feed 179

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. This is where customer marketing comes in.

Strategy 124

Strategy Brands Content UGC 124

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 119

B2B Influencer Brands Marketing 119

Sprout Social

JULY 28, 2021

Your brand is what people say about you when you’re not in the room. You have to build a structure around that room so that your customer, prospect or industry feels at home with your brand—even if they never use your product. Lay the foundation: Brand positioning. Build the walls: Integrate brand into your product story.

Brands 126

Brands Team Industry Research 126

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. 4 brands elevating their cannabis social media content. Weed For Black Women.

Social Media 89

Social Media Brands Content Guidelines 89

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Guest post by Brandon Brown. And every business wants more revenue to grow and expand.

B2B 217

B2B Brands LinkedIn Influencer 217

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). Trends mean different things to different brands. And how can we relate and translate our brand into that TikTok trend?”

Conversation 130

Conversation Brands Authentication Trends 130

Social Media Strategies Summit

MARCH 6, 2024

This is a massive issue for many brands. Specifically, think about things like: Where they live What job they do How old they are How much they earn Their education level You should get much of this from your social media analytics platform or from analyzing your existing customer base. Use a little educated guesswork, too.

Social Media 215

Social Media How To Survey Analytics 215

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. Addressing these dangers will require confronting unprecedented technical issues, regulations, education and investment. What would a breach look like?

Brands 118

Brands Avatar How To Privacy 118

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . Creating a branded community helps combat these issues, which is probably why 4 out of 5 founders believe that they are essential to B2B success. What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

The Realtime Report

NOVEMBER 30, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

Brand Awareness and Visibility. Looking for ways to increase your brand’s visibility? We’ve got some simple – tried and true – strategies for increasing brand awareness that you should already be doing. They’ll help you get the most out of your marketing and grow your brand’s awareness.

Strategy 91

Strategy Brands Loyalty SEO 91

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Types 118

Types Instagram Brands Collaboration 118

Ignite Social Media

OCTOBER 21, 2020

Even Khan Academy, a fundamentally different way to spread education, knowledge, and information wouldn’t exist without social media. While I don’t build platforms like many of those included in the documentary, I work with brands to help them develop meaningful communities on social media.

Brands 154

Brands Film Issues Social Media 154

The Realtime Report

FEBRUARY 15, 2024

Understanding Edutainment The fusion of educational content with entertainment – known as ‘edutainment’ – is emerging as a strategy for enhancing audience engagement and retention. The right balance between educational value and entertainment appeal must be achieved; posts must be engaging without compromising on relevance.

SEO 103

SEO Trends Education Embedding 103

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 114

Brands Sentiment How To Analysis 114

Social Media Strategies Summit

JULY 14, 2022

A number of these businesses are in the Education, Higher Education, or EdTech sectors, but I work across various industries. I also sit on the board of a music education charity in the UK called The Voices Foundation , which is hugely rewarding. Give us an overview of your role and what it entails daily.

Education 205

Education Case Study Overview Upcoming 205

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Clarify Your Brand Voice. Your brand voice is the core of boosting engagement on Instagram.

Instagram 130

Instagram Engagement Brands How To 130

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Industry 111

Industry Examples Real Estate Brands 111

Buffer Social

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Brands 86

Brands Fashion How To Authentication 86

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. As we move into a new year, brands will need to continually assess and adjust their Instagram strategies to stand out. 2018 was a big year for Instagram.

Instagram 139

Instagram Brands UGC Travel 139