How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Irrelevant strategies, outdated advertising techniques, and stale images — these are just some of the reasons why brands don’t see the expected results from their social media ads. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. In this blog post, we get a legal opinion on what the actual rules for reposting to Instagram are, and break down how to correctly reach out, repost, and give credit to creators: Legally Repost User-Generated Content on Instagram: Why Following UGC Rules is Important.

9 Brands Driving Meaningful Change on Instagram

Later

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. Supporting a cause on social media helps humanize your brand and increase brand loyalty.

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. . We’re running through how to strategically use UGC to create a stunning Instagram feed — plus we’re sharing some time-saving hacks and tools along the way: . A super-strong branded hashtag!

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. What you should learn: Focus on the story and giving your content creators story-worthy assets instead of just focusing on your brand. Partner on Something That Organically Integrates Your Brand.

10 Stock Photographers to Follow on Instagram Right Now

Later

But with so many content creators in the mix, finding photographers that match your brand style can be harder than you think! . In fact, stock has evolved to allow brands access to a royalty-free, global library of high-quality content — all at your fingertips. .

Introducing Shoploop: A Shoppable Video Platform Made for Brands & Influencers

Later

Although it’s only a few weeks old, the mobile app is already making a big splash among brands and influencers alike. . The videos that appear on Shoploop are currently sourced from influencers, publishers, brands, online boutique stories, and experts in a certain topic. .

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. With all of these updates, the platform has become more popular (Instagram grew to 1 billion users in September of 2018) and more competitive for brands (with 25 million business profiles ). Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

How Brands Can Attract College Shoppers

Pixlee

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Using UGC and Social Media to Build a Connection. UGC is a great way to start attracting young shoppers. By interacting with your audience regularly, you can build brand engagement and encourage more social proof.

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University branding: How to build your school’s brand on social media

Sprout Social

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise.

Brands 101

The Best Way to Save Instagram Photos & Re-Post Them to Your Feed

Later

Looking to save Instagram photos and add user-generated content (UGC) into your Instagram strategy? While UGC is a great way to grow and engage your community — it comes with its own set of rules. Another way to do this is by using Later’s UGC Tool.

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Would Consumers Care if Your Brand Disappeared Tomorrow?

Pixlee

A recent survey report conducted by Havas Media revealed that consumers would not care if 77% of 1,800 brands from 31 markets and 22 industries disappeared. Even more, the study revealed that 58% of brand content is not meaningful. These staggering statistics suggest that most brands are going to need to try a lot harder to reach their audience. What makes a brand meaningful? The Most Meaningful Brands of 2019. What can brands do to be meaningful?

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. Now that the balance of power in the economy has shifted away from companies to the consumer, brands understand the immense value this content has, and they mine social networks for this user-generated content.

How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies. While a lot of brands use Linkin.bio to connect their Instagram followers with their products, it’s also commonly used by publishers to drive traffic to their articles and content.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Brand Marketing Watch-Outs: Snapchat’s audience skews younger than other social networks, so depending on who your brand is targeting it may or may not be the right channel for you. As an official Snapchat Certified Partner , our experts would be more than happy to help kickoff your brand on the platform.

Why Consumers Love User-Generated Content: Five Psychological Motivators

Pixlee

Modern brands need to design their marketing strategies with the customer at the center. From small direct-to-consumer brands to globally renowned luxury brands, user-generated content (UGC) can help brands connect better to consumers. In fact, UGC is one of the most scalable, cost-effective ways to create a relatable experience for customers. Delving into the psychology behind UGC, these five factors offer clues into the success behind UGC.

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The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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Email Marketing: How to Convert Without Discounts

Pixlee

They will support and defend your brand at all costs and recommend your products to their friends — becoming free promoters in the process. Here are some ways brands are using their emails as a community-building channel. Build Trust with Your Audience by Conveying Brand Value .

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? More importantly, a successful one for your brand or your clients? So how can you develop a winning campaign for your brand? Start with common campaign objectives like: Improving brand awareness. Education level.

How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Smart brands understand that their data and suppositions aren’t the only factors that constitute an accurate knowledge of the customer. Feedback can come in the form of UGC. Brand Marketing

How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. 85% of users find visual UGC to be more influential than brand-made images.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? Pixlee’s three simple steps are all you need to revolutionize your business with UGC. User-generated content (UGC) is any online content created by users instead of by the brand. 85% of users find visual UGC to be more influential than brand-made images.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Educational Videos.

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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

Six Reasons to Embrace Visual Commerce in 2018

Pixlee

Visual commerce enables brands to differentiate themselves online. With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Machine learning and AI can help with image recognition, allowing brands to identify the best UGC to display at all times. Customers love to see how people similar to them use products from their favorite brands.

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How to Get More From Instagram (Without More Work!)

Later

As Instagram Stories continue to grow in popularity, brands are taking them as seriously as their regular Instagram posts by creating highly designed stories that stop people from swiping past! You’ve probably already spotted brands and influencers on Instagram seamlessly using Instagram Stories templates as part of their strategy. By using the same (or similar) templates for your Instagram Stories, you can create cohesive, on-brand stories that align with your business as a whole.

5 Ways to Collect Customer Feedback on Instagram

Later

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. And according to a Facebook study, 66% of people see Instagram as a platform for connecting with brands. With this in mind, listening and engaging with your community can differentiate you from other brands on Instagram (in a good way!). Do you collect customer feedback on Instagram?

You Again? Avoid Spamming Your Followers on Social Media

agora pulse

Let’s look at how to identify and stop social media spam, so you can let your brand and its genuine content shine. When you want to get the word out about your brand, it’s easy to go overboard with promotional posts. After all, you want to make sure your followers know about your new products, your special sales, and all the benefits your brand offers. Are you posting too much about your brand? Reciprocate by sharing influencers’ UGC on your brand’s page.

How to Get More Followers on TikTok

Later

So with no two For You pages the same, there’s the opportunity for every brand to get in front of the right audience. Before we get to tactics, there are a few things brands and businesses should know about TikTok to help define the best strategy for growing your TikTok community. #1: Brands like The Washington Post , Aerie , and Gucci have all joined the ranks of TikTok and have gained millions of followers — and not from only lip-syncing and dancing!

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips.

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. With many brands going straight for the sell, Dunkin’ Donuts and JetBlue took a unique approach by partnering to offer fans a chance to win JetBlue tickets or Dunkin’ mGifts (gift cards). Get more content like this, plus the very BEST marketing education, totally free.

Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow. It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. For example, Facebook Audience Insights reveals your followers’ education level, relationship status, interests, and other statistics.

What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community. For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . 7 Ways Brands Can Use the Instagram Close Friends List ? ??? ?????

15 Instagram Reels Ideas to Post Today

Later

Brainstorming content ideas for your brand or business can be tough, especially if it feels like you’ve hit a creative block. To spark some inspiration, we’re sharing 15 Instagram Reels ideas you can use for your brand or business right now! Schedule a brand photo shoot ?????????

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Pixlee

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Displaying user-generated content in product release emails can help to educate customers about your new product and communicate its value. Increasingly, brands are sending out broadcast emails featuring a shoppable Instagram feed. Brand Marketing

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What is a Social Storefront—and why do you need one?

Pixlee

Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission. The popularity of social media means there is a huge base of potential customers waiting to be tapped, and social storefronts provide a way for brands to turn casual followers into customers and drive conversions. The interactive nature of social media offers opportunities for brands that traditional product advertising does not.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation. The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public.

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Saving Abandoned Carts With User-Generated Content

Pixlee

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.).

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How to Recover More Revenue with Customer Photos in Retargeting Ads

Pixlee

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates. Retargeting ads that display user generated content (UGC) receive 4x higher click-through rates and a 50% decrease in cost-per click.

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3 Ways to Boost Email Relevancy with Personalized Imagery

Pixlee

Providing a personalized brand experience is no longer a nice-to-have for businesses. As a result, consumers are far less likely to remain loyal to a brand that maintains a generic or sub standard relationship. Brands who swap cut-price promotion for contextually relevant campaigns will increase sales and achieve long-term customer loyalty. That’s lost revenue crying out to be rescued by digitally competent brands. Targeted UGC campaigns.

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