How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

This disconnect results in underutilization of their UGC, leaving money on the table. However, mapping out your UGC assets to your marketing processes, and operationalizing it into your team’s workflows will ensure that you are able to get the most out of your customers’ content.

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5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

Social media advertising has huge potential for brands. When done right, it builds your brand’s community, attracts new customers, and leads to an increased ROI. Learn from these five common mistakes brands make with social media ads and how to avoid them.

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How to Legally Repost User-Generated Content on Instagram

Later

If you want to start curating your Instagram feed with user-generated content (UGC), it’s important to understand the rules — so that you can protect your brand and treat your community of creators fairly. And this type of UGC is usually found by checking your tags and mentions.

How to Curate a Stunning Instagram Feed with User Generated Content

Later

Leveraging user-generated content (UGC) on Instagram can be the key to curating a beautiful Instagram feed. . The tricky part is sourcing, collecting and reposting the right UGC — so that you’re always sharing top-quality content that’s aligned with your overall aesthetic. .

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Why Your Brand Should Create Less Content

Convince & Convert

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Quick!

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How Brands Can Attract College Shoppers

Pixlee

Attracting college students to your brand may be a challenge, but companies can find ways to customize their advertising campaigns and resonate with these younger consumers. By harnessing the power of generational marketing, your brand can focus on Gen Z. Brand Marketing

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A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC.

How 8 Brands are Using Linkin.bio to Sell on Instagram

Later

In the following post, we look at 8 brands that are using Linkin.bio to sell on Instagram: How to Sell on Instagram with Linkin.bio. When it comes to promoting products on Instagram without being overbearing or pushy, few do it as well as direct-to-consumer underwear brand MeUndies.

Top 10 Brands Killing It on Instagram

Social Media Strategies Summit

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans.

The 6 Hottest Forms of Content for Ecommerce Brands Right Now

Pixlee

Your content marketing strategy is what drives your ecommerce brand. User-generated content (UGC) is an easy win for ecommerce brands right now. With a plethora of social platforms available for customers to create and share content across, brands can collect the best content from loyal fans of their brand. . UGC isn’t just a scalable way to source content for your marketing strategy. Offer branded product guides for customers’ research.

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7 Tips for Reposting Instagram Stories & User-Generated Content

Later

Reposting Instagram Stories and sharing user-generated content is a great way to fill your feed with beautiful content, but did you know that UGC is 50% more trustworthy than any other type of media, too? . User-generated content is the word-of-mouth equivalent on social media, meaning that every post or story about your brand that is created by your customers is UGC gold. So why is UGC so valuable? This makes it easier to create branded, themed stories around UGC.

7 Great User-Generated Content Campaigns

Pixlee

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. The idea behind user-generated content is that customers, followers, and partners will provide a more trustworthy recommendation than the brand itself when it comes to making a buying decision. The brand took to Instagram and pledged to stop retouching photos of models. Brand Marketing

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? 85% of users find visual UGC to be more influential than brand-made images.

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. What does this mean for your brand? 85% of users find visual UGC to be more influential than brand-made images.

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Last year, Guess was the first brand TikTok collaborated with in the US for its #inmydenim campaign. How Can Brands Use TikTok? Brands can use TikTok for marketing by: Creating their own TikTok channel and upload relevant videos. Educational Videos.

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6 Challenges Brick and Mortar Retailers Need to Master Before 2020

Pixlee

With giants like Amazon and Alibaba, brands aren’t likely to be able to compete on price and selection, but by highlighting unique differences such as brand mission or craftmanship of product, retailers stand to benefit. Feedback can come in the form of UGC. Brand Marketing

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now

Buffer Social

Finally, GIFs are a handy way to quickly educate your followers. Snapchat’s stratospheric engagement stats (to the tune of 100 million users spending a half hour on the platform per day ) make it compelling for any brand. User-Generated Content (UGC).

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What to Post on Instagram When You’re Fresh Out of Ideas

Later

To help spark some creativity, we’re looking at 7 strategies for what to post on Instagram when you’re fresh out of ideas, as well as tips for keeping your filler content on-brand: What to Post on Instagram #1: Share Highlights From Your Community.

Why User-Generated Video Content Ups Your Credibility

Convince & Convert

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. It’s a reality that your brand should not only be aware of but also embrace. Users make videos purely for the sake of entertaining and educating.

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10 Strategies to Drive Traffic and Sales from Instagram

Later

Understanding how to drive traffic from Instagram can be one of the best marketing tactics for your business or brand. For example, beauty brand Trinny London shares quick makeover videos on their IGTV channel, all shot on-the-fly on mobile. . But what makes a great brand ambassador ?

21 Ways to Get More Engagement on Instagram Stories

Later

Building a large and loyal audience of Instagram Stories viewers is a great way to build brand engagement – think of your stories like a magazine or reality tv show about your business. 9: Reposting UGC in Content Themes for Your Audience.

4 Types of Social Video (And When to Use Them)

Likeable

Every piece of content your brand posts on social media should either educate, entertain, or inspire. 54 percent of consumers want to see more video content from a brand or business they support, proving that the appetite for video is there. Sharing user-generated content (UGC).

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How to Cut Through the Clutter With Your Holiday Content

Convince & Convert

While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday. Get more content like this, plus the very BEST marketing education, totally free.

Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Understanding the headlines and popular social conversations related to your brand, issue or cause is the first step in collecting valuable information about your audience. Social listening can also inform when a brand should join a conversation.

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What is a Social Storefront—and why do you need one?

Pixlee

Having a social media presence gives brands a chance to engage with customers and to mold the perception of a product, service, or mission. The popularity of social media means there is a huge base of potential customers waiting to be tapped, and social storefronts provide a way for brands to turn casual followers into customers and drive conversions. The interactive nature of social media offers opportunities for brands that traditional product advertising does not.

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4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Pixlee

User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Displaying user-generated content in product release emails can help to educate customers about your new product and communicate its value. Increasingly, brands are sending out broadcast emails featuring a shoppable Instagram feed. Brand Marketing

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Ultimate Guide to Instagram For Fashion

Later

When it comes to brands using Instagram for fashion, it’s a fast-paced, competitive world that has tons of business benefits. . Instagram For Fashion: Why is it So Successful for Brands? The Types of Content Every Fashion Brand Should be Posting. User-generated content (UGC).

Six Reasons to Embrace Visual Commerce in 2018

Pixlee

Visual commerce enables brands to differentiate themselves online. With brands such as Charlotte Russe and Panasonic turning visual content in dollars, here are six reasons to kick your brand’s visual commerce up a notch in 2018. Machine learning and AI can help with image recognition, allowing brands to identify the best UGC to display at all times. Customers love to see how people similar to them use products from their favorite brands.

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How to Plan an Instagram Stories Campaign (+ Free Step-by-Step Guide)

Later

There was a time when brands weren’t sure how Instagram Stories fit into their visual marketing. That objective can be broad, like building brand awareness, or it can be specific, like generating sales for a new product release.

Saving Abandoned Carts With User-Generated Content

Pixlee

With all of the different ways brands can interact with their customers, it can be hard to decide where to focus your marketing efforts, but one thing is clear: abandoned cart email campaigns are the low-hanging fruit of recovering online revenue. Take abandoned cart emails to the next level with one of the most effective tools for increasing conversion and brand engagement: user-generated content (UGC.).

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10 Ways to Kick Your Social Media Strategy into Shape in 2017

Ignite Social Media

Tell your story, don’t just PUSH your brand. Twitter: Videos & GIF’s, polls & how-to/educational tweets with links. One brand to take significant advantage of knowing Facebook loves video? Leverage user-generated content (UGC) to tell your story.

How to Recover More Revenue with Customer Photos in Retargeting Ads

Pixlee

Content ads aren’t driving customers specifically to a sale, but they serve to further educate potential customers about your product or brand. These audiences are already familiar with your brand and targeting this segments will increase the likelihood of your retargeting campaigns’ success rates. Retargeting ads that display user generated content (UGC) receive 4x higher click-through rates and a 50% decrease in cost-per click.

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3 Ways to Boost Email Relevancy with Personalized Imagery

Pixlee

Providing a personalized brand experience is no longer a nice-to-have for businesses. As a result, consumers are far less likely to remain loyal to a brand that maintains a generic or sub standard relationship. Brands who swap cut-price promotion for contextually relevant campaigns will increase sales and achieve long-term customer loyalty. That’s lost revenue crying out to be rescued by digitally competent brands. Targeted UGC campaigns.

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

Brands that used to see each post reach the majority of their social media Followers saw their numbers dwindle to a small trickle a couple years ago. Your fans get the opportunity to exercise their creativity and contribute to a brand they love.

What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Educating visitors via different channels and in several ways. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.).

The Ultimate Guide to Instagram Hashtags in 2019

Later

So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . How to Create Your Own Branded Instagram Hashtag. #1: For brands and businesses, this opens up a great opportunity to regularly appear in a follower’s feed. Branded Hashtags.

How One Facebook Post Increased Referral Traffic by 6,166%

Sprout Social

It is an attractive product, and while the brand is technically in the engineering and manufacturing space, over the past three years our team has worked to position Barn Pros as a high-end online retailer. UGC tends to gain the most engagement from our audience.

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What Social Media Managers Can Learn From the Cleveland Museum of Art’s ArtLens

agora pulse

Educating visitors via different channels and in several ways. Agorapulse’s monitoring feature can help you listen to social chatter about your brand and see what UGC is being created.).

10 Content Marketing Tips to help you create an effective strategy in 2020

OnlineRockersHub Marketing Blog

Do you want to improve brand awareness? Try to focus on educating your audience and informing them on the topics they are interested in. Getting additional exposure is always great because it helps you increase brand awareness and attract more readers.

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The complete guide to social media and the beauty industry

Sprout Social

After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. What more could a brand want?