Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Social Media Strategies Summit

SEPTEMBER 18, 2023

Influencer marketing can be highly impactful, with one-third of consumers agreeing that influencer posts are the best way for brands to persuade customers to try new products. And the best news of all: working with influencers needn’t be complex or expensive. anyone who doesn’t work for a retail or fashion brand).

Influencer 130

Influencer Travel Retail UGC 130

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Indeed, as many of us were separated by physical distance, we looked more and more towards the influencers we follow to feel that personal connection.

Influencer 188

Influencer Metrics Campaign Survey 188

Later

MARCH 22, 2021

social media courses that will help level-up your skills and boost that online portfolio. . Whether you’re new to the industry or a total pro, we’re sharing 7 courses every social media manager should take in 2021: . 7 Social Media Courses for Marketers. Gretta van Riel’s “Influencer Marketing: Zero to Hero”.

Social Media Management 102

Social Media Management Course Social Media Instagram 102

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Type: Course. Type: Course.

Training 117

Training Course Resources Social Media 117

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

Price 145

Price Influencer Instagram How To 145

Pam Moore

OCTOBER 25, 2020

SocialZoomFactor · Personal Branding: 5 Pillars to Build a Brand of Authority and Influence. Do you need a personal brand in business today? Personal branding is a requirement for any business leader in any niche. You have a personal brand regardless if you consciously designed it or not. .

Influencer 78

Influencer Brands Strategy Training 78

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. 93% of U.S.

Influencer 145

Influencer Social Media Marketing How To 145

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Influencer 109

Influencer Brands How To Marketing 109

The Realtime Report

JULY 30, 2021

1 In 3 Social Media Users Say Influencers Are Strong Advocates For Addiction Awareness. 1 in 5 say influencer posts promoting addiction awareness should be accompanied by links to medically approved sources on the topic. 3/4 of parents would stop their child from following an influencer who glamorizes substance abuse.

Influencer 172

Influencer Social Media Survey Policies 172

agora pulse

NOVEMBER 11, 2020

Find the right Instagram influencers for your goals? But what else do you need to know about advertising with influencers? . If your company is like so many others these days, you may be wondering how to recruit social media influencers or key opinion leaders (KOLs) to help your brand’s cause or improve your influencer marketing.

Influencer 132

Influencer Instagram Tips Collaboration 132

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. For many brands and consumers, the value of NFTs doesn’t come from the token itself but the sense of community built around it. Clinique: Support Your Brand Values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 127

Brands ROI UGC Authentication 127

Keyhole.co

MARCH 7, 2024

Instagram influencers get paid to channel their creativity and post beautiful photos. With all this considered, it’s no surprise that you want to join the ranks of famous Instagram influencers and start making money as a creator. So you can decide on a content strategy and a personal brand voice that resonates best with them.

Influencer 52

Influencer Instagram Tips How To 52

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 114

Brands How To Authentication Collaboration 114

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer? What Is a Micro Influencer? .

Influencer 133

Influencer How To Marketing Instagram 133

Keyhole.co

JANUARY 18, 2024

This brand has a legacy of around 111 years and has seen steady success with outdoorsy drinkware, food storage, and cookware products. This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. There were, of course, other shades and colors. Instagram: 741.7K Twitter: 10.7K

Influencer 59

Influencer Social Media Strategy Marketing 59

Pixlee

JULY 12, 2021

Influencer marketing allows your brand to work alongside a trusted community leader, paving the way for more engaged followers and greater credibility for your brand. How do you create an advanced influencer campaign tailored to the summertime? Find the Right Influencers for Summer. Start with these tips.

Influencer 95

Influencer Campaign Apparel Travel 95

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Ignite Social Media

FEBRUARY 11, 2020

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.

Instagram 194

Instagram Brands How To Remix 194

Ignite Social Media

JULY 10, 2020

For brands that do choose to pull money from advertising on Facebook and Instagram (which is a complicated decision in and of itself, well outlined here ), what are some effective places to move the money to still drive business results? Influencer Marketing. Where to Invest Social Ad Budgets.

Brands 176

Brands Facebook LinkedIn Influencer 176

Ignite Social Media

MARCH 4, 2021

If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. What Brands are on Clubhouse? As one may expect, the brand’s mascot was limited to shouting “Oh yeah!”

Brands 180

Brands Hosting Conversation Platform 180

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.

Brands 128

Brands How To Authentication Exercises 128

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Ignite Social Media

JANUARY 8, 2019

By most accounts, influencer marketing is now a multibillion-dollar industry. If influencer marketing wants to move from a line item in the “experimental” budget to a line item in the media budget, the industry will need to continue to mature in 2019. Balancing Influencer Reach And Content Quality.

Influencer 141

Influencer Marketing Syndication Analysis 141

Later

APRIL 7, 2021

Influencer marketing is on track to become a $15 billion dollar industry by 2022 – and yet there are still myths about working with influencers. From costing too much, to not getting results from Nano or Micro influencers, there are plenty of misconceptions. Later x Fohr: The Selling Power of Influencers. year-on-year.

Influencer 80

Influencer B2B Instagram Price 80

Audiense

JULY 26, 2022

High profile events like Wimbledon, UEFA Champions League, and, of course, the Super Bowl, have dominated the world of event sponsorship and sports. Major brands like Rolex, Heineken, and Pepsi spend millions upon millions of dollars for prime real estate during these massive global events.

Real Estate 148

Real Estate Sports Influencer How To 148

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

B2B 125

B2B Influencer LinkedIn SEO 125

ProBlogger

MARCH 22, 2023

The post How to Monetise Your Influence Type: Micro-Influencers appeared first on ProBlogger. Image created in Canva Welcome to the next post in our series on monetising your influence type. Last time we looked at Platform-Specific Superstars – a small percentage of all influencers. Who are Micro-influencers?

Influencer 46

Influencer Types Affiliate marketing How To 46

Pam Moore

JUNE 30, 2017

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo.

Brands 167

Brands Strategy Authentication Reputation 167

Ignite Social Media

OCTOBER 16, 2018

You’re looking for help with an influencer marketing campaign , so you’ve decided to outsource the program to a company that does it all the time. Of course, doing your due diligence, you got more than one proposal. They both seem great, so how do you compare influencer marketing proposals to ensure you get the best fit?

Proposal 105

Proposal Influencer Marketing Apple 105

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Pixlee

AUGUST 2, 2021

How Can Podcasts Help Your Brand? The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. And the best thing about podcasting is that it works as more than a branding tool.

Brands 98

Brands UGC Authentication Influencer 98

Pixlee

AUGUST 9, 2021

However, the content your users produce may be less-than-optimal by your brand standards. Use a UGC and Influencer Marketing Platform . There’s a high volume of content available to most brands but let’s face it: a lot of that content isn’t perfect. Utilize Influencers and Creators Related to Your Brand.

UGC 92

UGC Brands Apparel Authentication 92

SocMed Sean

AUGUST 12, 2018

Every thought and action we put into curating our personal image and brand is a form of marketing. Consider these five reasons why you should take a course in marketing. For example, if you work in fashion, Instagram can be a great tool for seeing trends by looking at influencers, celebrities and clothing brands.

Course 113

Course Skills Marketing Training 113