Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 100

Team Content Sports Consultant 100

Buffer Social

NOVEMBER 14, 2023

It felt like advertising or brand sponsorships would water down the content. For example, the course community Notion Mastery prioritizes growth through the learning journey of their evergreen course.

Communities 97

Communities Social Media Tips Education 97

Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Communities 143

Communities Brands How To Forums 143

Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Jason Yormark

JULY 22, 2009

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. Self hosting will give you the flexibility of doing what YOU want, and completely branding the experience with your brand. In other words, a community platform that lives on your site.

Communities 190

Communities Tools Strategy Message Boards 190

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community. Demystify Content Marketing with Content Rules. image by Shutterstock , a Convince & Convert sponsor).

Skills 125

Skills Communities Collaboration Organization 125

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Communities 137

Communities Wiki Yammer Forums 137

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. How NOT to use your Social Media Marketing Manager! Use get_bookmarks() instead.

Foursquare 40

Foursquare News WordPress CoTweet 40

Mindjumpers

AUGUST 11, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word of mouth, referral, viral and connected marketing have been around for a long time. Word of mouth, referral, viral and connected marketing have been around for a long time. There are several important channels for online word of mouth marketing: 1.

Marketing 171

Marketing Module Forums Social Networking 171

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Social Media 167

Social Media Facebook Marketing Consultant 167

Buffer Social

JULY 27, 2023

This enhances brand recognition and sets a standard for your audience's expectations. Beyond looking at your analytics, here’s how you can incorporate audience feedback into your content: Tap into online communities : Platforms like Reddit, Quora, or niche communities on Discord or Slack can be invaluable.

Content 76

Content How To Guidelines Research 76

Convince & Convert

AUGUST 3, 2010

A digital marketing success story. And Facebook fan pages are often easier for marketers to update than your corporate website, not requiring you to call Gill from IT for his famous “assistance with a smirk&#. Build a website. Make it useful and at least moderately pleasing to the eye. Keep it updated. And I still feel that way.

Facebook 167

Facebook Consultant Social Media Sites 167

Hootsuite

OCTOBER 23, 2023

If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. In the strictest sense, a social media team manages and maintains your brand’s presence on social media. But at its core, they manage and maintain your brand’s social media presence.

Skills 80

Skills Team Social Media HootSuite 80

Sprout Social

AUGUST 2, 2022

If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. If brands, creators and audiences are logging in for entirely different reasons, where is the commonality?

Communities 111

Communities Social Media Community Platforms Platform 111