Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy.

Team 98

Team Content Sports Consultant 98

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). How To Be More Googley (Brand Flakes for Breakfast). The secrets to getting a high “RCCF:” (TweetSmarter). 10 Applications For Your Facebook Event Page (Event Manager Blog). Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Sprout Social

AUGUST 12, 2020

If you’re looking for ways to strengthen your brand and have better conversations with your customers, you need to build a brand community. Brand communities rally your most loyal customers in one place, which is a massive win for any brand. What is a brand community?

Communities 142

Communities Brands How To Forums 142

Jason Yormark

JULY 22, 2009

Self hosting will give you the flexibility of doing what YOU want, and completely branding the experience with your brand. Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site.

Communities 190

Communities Tools Strategy Message Boards 190

Proactive Report

JUNE 5, 2011

According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.

ROI 82

ROI Social Media Metrics Survey 82

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Convince & Convert

DECEMBER 7, 2010

Your Open Community is your people who are bonded by what your organization represents and care enough to talk to each other (hopefully about you!) You Don’t Have to Own A Community to Build Community.

Skills 124

Skills Communities Collaboration Organization 124

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Communities 137

Communities Wiki Yammer Forums 137

Convince & Convert

FEBRUARY 8, 2012

You have to make life a conversation and draw the community in. If they feel as if they have a say in the brands and that they’re a living, breathing part of the community, they’ll participate more , and they’ll advocate for you. Jay: I like that quote, “You can’t schedule community.”

Communities 121

Communities Activities Conference Conversation 121

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. These are not platforms…these are implementations on top of platforms. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user).

Communities 117

Communities Groups Groups Social Media 117

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. This is because CNN has mastered the art of sending updates about any news that comes across their desk. Use get_bookmarks() instead.

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. This is because CNN has mastered the art of sending updates about any news that comes across their desk. Use get_bookmarks() instead.

Foursquare 40

Foursquare News WordPress CoTweet 40

ProBlogger

DECEMBER 11, 2012

To build a strong sense of community, your members need to feel they can influence that community. Most brands get this wrong: they give their members no influence. Create opportunities for members to be involved: proactively provide members with opportunities to influence the community. Give your members influence.

Communities 40

Communities Badge Influencer Eventful 40

Buffer Social

JULY 27, 2023

This enhances brand recognition and sets a standard for your audience's expectations. Beyond looking at your analytics, here’s how you can incorporate audience feedback into your content: Tap into online communities : Platforms like Reddit, Quora, or niche communities on Discord or Slack can be invaluable.

Content 76

Content How To Guidelines Research 76

Mindjumpers

AUGUST 11, 2010

Interaction and participation play a role in both connected marketing and in conventional outbound forms of communication such as e-mail marketing. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171

Marketing Module Forums Social Networking 171

Hootsuite

OCTOBER 23, 2023

In the strictest sense, a social media team manages and maintains your brand’s presence on social media. But depending on your team’s size and your brand’s social media goals, this can mean many different things. But at its core, they manage and maintain your brand’s social media presence.

Skills 80

Skills Team Social Media HootSuite 80

Sprout Social

AUGUST 2, 2022

If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. If brands, creators and audiences are logging in for entirely different reasons, where is the commonality?

Communities 110

Communities Social Media Community Platforms Platform 110

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Facebook provides a way for users/consumers to interact with the brand; the website is a controlled medium that provides marketing/advertising instead of user feedback. While I can't dispute that good websites are falling by the wayside because of Facebook, one can't ignore the fact Facebook is a great platform to induce interaction.

Facebook 167

Facebook Consultant Social Media Sites 167