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Is a Discord community right for your brand?

Sprout Social

Discord is not a traditional social media platform. Instead, it is a community platform. Brands on Discord should focus on two things. Second, should be facilitating connections and conversations amongst community members. This will allow you to refine your community management process and work out any kinks.

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How To Use Customer Insight To Power Your Business

The Realtime Report

Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance. If you don’t have a collection of customer feedback methods, you won’t be able to use it to help further the aspirations of your brand. Research is conducted using community platforms or on a one-to-one basis.

How To 114
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 151
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Responsibility for Social Goes Beyond Content Teams

Convince & Convert

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 100
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Link Love Monthly: Best of March 2011

SocialFish

The Pros And Cons Of Facebook Comments (TechCrunch). bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). How To Be More Googley (Brand Flakes for Breakfast). The Fantastic Five GIS Tools for Nonprofits (NTEN). Bitly Blog). Ecosystems.

Sysomos 162
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Ask Buffer: How to Create High Quality Content

Buffer Social

High-quality content, regardless of platform, audience, or format, should inspire two things in your audience: a feeling (enlightenment, happiness) and an action (commenting to know more, bookmarking for a future date). This enhances brand recognition and sets a standard for your audience's expectations.

Content 76
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Five Digital Channels For Word of Mouth Marketing

Mindjumpers

Interaction and participation play a role in both connected marketing and in conventional outbound forms of communication such as e-mail marketing. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171