Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Buffer Social

JULY 27, 2023

High-quality content, regardless of platform, audience, or format, should inspire two things in your audience: a feeling (enlightenment, happiness) and an action (commenting to know more, bookmarking for a future date). This enhances brand recognition and sets a standard for your audience's expectations.

Content 76

Content How To Guidelines Research 76

SocialFish

APRIL 1, 2011

The Pros And Cons Of Facebook Comments (TechCrunch). bitly’s Got a Brand New Mobile Site! 8 Signs You Have Outgrown Your Online Community Platform (Socious Member Engagement Blog). The Social Website: Integrating Social Media Into Your Website (Community Organizer 2.0). When is the best time to tweet? Bitly Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. LD: Openness and transparency are key.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Mindjumpers

AUGUST 11, 2010

Interaction and participation play a role in both connected marketing and in conventional outbound forms of communication such as e-mail marketing. Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities.

Marketing 171

Marketing Module Forums Social Networking 171

ProBlogger

DECEMBER 11, 2012

Many blogs attempt to build a community, but few succeed. However, if you want your blog to be the hub of a major community, then you need to develop a strong sense of community. However, if you want your blog to be the hub of a major community, then you need to develop a strong sense of community.

Communities 40

Communities Badge Influencer Eventful 40

Adam Cohen

JUNE 30, 2011

Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. LD: Openness and transparency are key. Photo credit: Facebook.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Leave a comment! Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.]

News 40

News Twitter Foursquare WordPress 40

Koka Sexton

DECEMBER 5, 2008

link] – This Contra Costa Times is my local newspaper and though they have a pretty low level community platform on their website someone thought far enough ahead to set up a Twitter profile. Leave a comment! Getting pumpkins with the boy. (@ Clayton Valley Pumpkin Farm) [link] Recent comments Koka Sexton dot Com: [.]

Foursquare 40

Foursquare News WordPress CoTweet 40

Sprout Social

AUGUST 2, 2022

If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. If brands, creators and audiences are logging in for entirely different reasons, where is the commonality?

Communities 105

Communities Social Media Community Platforms Platform 105

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167