Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 151

Team Content Sports Consultant 151

Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.

Team 100

Team Content Sports Consultant 100

Jason Yormark

JULY 22, 2009

By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. The companies that have had the most success in community building are the ones who have real people acting on behalf of these companies, engaging with users on a regular basis.

Communities 190

Communities Tools Strategy Message Boards 190

Harp Interactive

OCTOBER 9, 2009

Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build community platforms around real communities of shared interest.

Social Media 232

Social Media Press Release Marketing Widget 232

Sprout Social

AUGUST 2, 2022

If you picked up TikTok during the pandemic, you might have been looking for a lockdown diversion—a goal that TikTok recognizes as it brands itself as an “ entertainment platform ” rather than a social media platform. If brands, creators and audiences are logging in for entirely different reasons, where is the commonality?

Communities 105

Communities Social Media Community Platforms Platform 105