Brands Comments Community Platforms Marketing 
Sprout Social
AUGUST 30, 2022
According to the Harvard Business Review , “…even before Covid-19, Gen Z was eschewing traditional social media for ‘digital campfires,’ more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences.”. Discord is not a traditional social media platform.
Harp Interactive
OCTOBER 9, 2009
Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Build blogs and teach conversational marketing and business relationship building techniques.
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The Realtime Report
APRIL 26, 2018
Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Exploring human reactions and thoughts about your products or services is essential if you are to maintain brand relevance.
Convince & Convert
JUNE 29, 2017
Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.
Convince & Convert
JUNE 29, 2017
Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy. See you next time.
Jason Yormark
JULY 22, 2009
By far, Facebook , Twitter and Linked In are where I think most businesses should start their community building. Self hosting will give you the flexibility of doing what YOU want, and completely branding the experience with your brand. In other words, a community platform that lives on your site.
Adam Cohen
JUNE 30, 2011
Regardless, we saw the trend as a game changer – one that would fundamentally change the way brands engaged with their audience. To that end, the first major step in our journey was the launch of EMC|ONE – An internal community platform for our global employees. Photo credit: Facebook Tweet.
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