Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. Let’s look at how to make a social media influencer program work for you. 93% of U.S.

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Influencer Social Media Marketing How To 145

BeingOptimist

AUGUST 14, 2023

In the enchanting world of TikTok, where creativity dances hand in hand with popularity, the allure of being an influencer is undeniable. Among the questions that echo through the minds of budding content creators is the ever-elusive query: How much do TikTok influencers really make? A myriad of factors contribute to the pay scale.

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Influencer Collaboration Authentication Affiliate marketing 40

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. Social listening for brand sentiment.

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Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

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Influencer Tips Collaboration Campaign 52

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. What is your current brand perception? This is important considering skill gap is a major issue in many marketing teams. How has AI impacted the market?

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Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

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Buffer Social

OCTOBER 11, 2023

The networking platform is doubling down on skills, experience, and a bit of leg work in the Top Voices program.   You may have heard of the LinkedIn Influencer program — an elite group of LinkedIn creators handpicked by the platform as the preeminent thought leaders in their industry.

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Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach. One in three consumers use social media to learn about or discover new products , services or brands.

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Later

APRIL 5, 2019

If you’re serious about building a career on social media, you need to have an awesome influencer media kit to share with the brands and businesses you want to work with! Because it’s the best way to show off how serious you are about your work, your future partnerships, and what you can offer brands online. .

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Template Templates Influencer How To 78

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. These statistics show that people significantly value influencer expertise.

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Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . Supreme x Oreo’s Collaboration. UGC is a great way to humanize your brand.

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Campaign Social Media Brands Apparel 91

Koka Sexton

DECEMBER 31, 2022

Do you want to increase the reach of your brand and its messages? This resource provides valuable insight into ways to leverage your brand’s presence across multiple channels. These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message.

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Strategy Marketing B2B ROI 92

Pixlee

FEBRUARY 25, 2020

There are already many successful influencer campaigns on TikTok. With a relatively low barrier to entry and creative formats to take advantage of, the opportunities are ripe for brands growing their influencer marketing programs. Brand : Too Faced (cosmetics). Influencer: TikTok star Kristen Hancher (23.4

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Sprout Social

OCTOBER 24, 2022

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. We broke it down based on the most important skills and capabilities needed to excel. Communication and collaboration. Goal setting.

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Social Media Management Questions Social Media Skills 86

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

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Influencer Social Media How To SEO 111

Keyhole.co

OCTOBER 16, 2023

Coca-Cola has developed a reputation as an iconic global brand owing to their purpose — Refresh the world. Coca-Cola’s social media strategy includes a mix of engaging product visuals and collaborating with celebrities for reach. So, Coca-Cola collaborated on a reel with them to tap into their audience. Make a difference.

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Strategy Social Media Loyalty UGC 69

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Add your skills, endorsements, and recommendations It’s time to buff up that skills section.

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Hootsuite

SEPTEMBER 7, 2022

How does social media influence education? Facilitate communication and collaboration between classmates. Use it to promote collaboration, share resources and ideas, and provide real-time feedback. As a tool, it can help students improve digital literacy and critical thinking skills. Manage brand reputation.

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Education Social Media Tips HootSuite 94

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. 

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Social Media Authentication LinkedIn B2B 101

Pixlee

DECEMBER 16, 2019

When Content Marketing Institute talked to businesses about their challenges and perspectives on digital marketing, they found that a lot of them saw the value in using influencers. Most B2C ecommerce brands understand that influencer marketing increasingly serves as a foundation for a successful content marketing strategy.

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Influencer UGC Marketing Loyalty 54

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. Influencer marketing has become a critical part of a successful marketing program. According to Influencer Marketing Hub , the influencer marketing industry is expected to jump 29% to an estimated $21.1

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Content How To Influencer Reputation 59

Social Media Strategies Summit

MAY 27, 2022

Tools like Canva and Visme offer free social media visuals templates to create custom images quickly without any design skills. One of the best types of content to repurpose is influencer-generated content. Make sure you find influencers relevant to your business and align with your brand. Create Twitter Lists.

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Social Media Strategy Marketing Curation 178

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Personal brands.

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Template Templates Social Media UGC 145

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Consumers continue to hold their favorite brands and businesses accountable for social and political issues. Public relations professionals must balance traditional and modern skills.

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Statistics Skills Analytics Press Release 105

Sprout Social

AUGUST 4, 2022

Collaborative content is the future of social media, and no platform is doing this better than TikTok. One of TikTok’s most collaborative features is the ability to stitch multiple videos together. Stitching is a fun way to collaborate with other creators and make some really creative content.

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Film Tips How To Privacy 126

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. But forging and maintaining relationships with influencers and creators takes expertise.

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Social Media Management Social Media Tips Skills 100

Sprout Social

SEPTEMBER 2, 2022

Here are a few social media marketing training resources that will improve your skills and show your impact. Keeping an eye on your competition helps you evaluate your own social channels and brand. In fact, 40% of brands use social data for competitive insight. Worksheet: Social media brand crisis retrospective worksheet.

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Sprout Social

FEBRUARY 24, 2022

Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Showing how you’ve used those skills to create impact will. Ability to build brand awareness: Increased monthly impressions by X% month over month, or grew Facebook post reach from 4,000 to 12,000 people.

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Template Templates Data Social Media 104

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

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UGC Marketing Influencer Authentication 52

Pixlee

SEPTEMBER 13, 2021

Ambassador marketing, turning passionate fans into sponsored brand advocates both on social media and in person, is a growing powerhouse for brand marketing. Community-driven brands are turning to ambassadors more and more to boost brand awareness and customer acquisition. Who is a Brand Ambassador?

UGC 52

UGC Marketing Influencer Authentication 52

Sprout Social

JUNE 13, 2023

It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. She uses Sprout to guide and define her team’s three main KPIs: average first reply time, response rate and increasing “ Brand Love , ” which refers to the engagement rate on positive brand interactions.

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Atlassian ROI Social Media Collaboration 99

Keyhole.co

OCTOBER 19, 2023

Get a sneak peek into the magic behind [brand/business name]. Join us on a journey behind the scenes of [brand/business name]. Here’s your chance to witness the behind-the-scenes action at [brand/business name]. We’re pulling back the curtain to reveal the secrets behind [brand/business name].

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Types Instagram UGC Collaboration 59

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

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Social Media Tips HootSuite Marketing 122

Buffer Social

AUGUST 16, 2023

Research emerging markets by connecting with local businesses, attending industry events, and partnering with local influencers. Leveraging influencer outreach tools helped us discover and connect with industry influencers. Foster cross-department collaboration and open communication through regular meetings.

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Strategy Press Release Startup Reputation 74

Buffer Social

DECEMBER 14, 2023

0:00 / 0:17 1× They also tend to perform quite well – I’ve only posted a few, but they tend to be one of my top-performing formats, a win for my personal branding efforts. However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited.

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Examples LinkedIn Collaboration Case Study 101