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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets.

Metrics 112
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze? Deciding which key metrics to analyze can be challenging with endless social data available.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. The mean (half of accounts scoring higher and half lower) social ratio is 4.4, reflecting the fact that more than half of these B2B software companies are “social” on Twitter. social ratio. Watch for mentions of your brand.

B2B 154
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Con: Because HubSpot does so many things, their social listening features aren’t as deep as some of the other tools on our list, and the Pricing: HubSpot’s social listening features are included in their Professional and Enterprise plans, starting at $800 USD per month. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84
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21 best social media analytics tools

Unmetric

Their brand monitoring solution helps you to stay ahead of topics that are engaging with your audience. SumAll , an analytics tracking tool, automates your social media and marketing needs. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. Zoho Social.

Analytics 125
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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Brand protection How you handle complaints directly affects your brand’s reputation. Here is a report from Sprout’s Listening capability.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

Tools 52