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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. What is social listening?

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

One advantage of Brandwatch over Google Alerts is that it offers more advanced features, such as advanced sentiment analysis, in-depth analytics, and the ability to pinpoint key influencers in your industry. Its competitive intelligence solution helps businesses of all sizes track changes and monitor their industry landscape effectively.

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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. That’s to say, it can help you with brand monitoring.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring. Set up alerts for mentions of your name, your business name or brand, your competition, key words, industry leaders, and your twitter handle. This is reactive engagement.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

It includes ways to humanize your brand and promote the positive vibes your fans share. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. A good rule of thumb is to address bad reviews publicly.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

And it’s almost shocking how Twitter has failed to attract even that share within some key groups in this segment. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

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