article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Stay on top of things, grow, and beat the competition.

article thumbnail

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Among the 394 even somewhat active Twitter users in this group, 51% are social (social ratio of less than 5). But the least social of this entire group? Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. social ratio.

B2B 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

Twitter 228
article thumbnail

Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Once you identify these sentimentally loaded terms, you want to group them according to the emotions they convey, keeping context in mind. So, both groups overlap, and usually, it’s hard to distinguish them. Best ways for tracking brand mentions & more If you are in a competitive niche, getting new customers can be challenging.

article thumbnail

How To Measure Share Of Voice On Social Media

Keyhole.co

people from different states/countries, age groups, genders, ethnicities, etc). That’s to say, it can help you with brand monitoring. For example, here’s what a social media mention looks like on X: 2. Social media reach : An indication of how your content is being viewed by a large public (e.g.,

article thumbnail

Strategies to Ensure an Engaged Social Presence

Harp Interactive

Join relevant groups and sign up for email notification from these groups. Tip: Use a RSS reader tool to pull in these industry specific blogs – I like Google reader but there are other options available. LinkedIn is prime for re-active engagement. Make it a point to answer or comment on the discussions.

article thumbnail

3 Ways to Incorporate Social Listening into Your Influencer Marketing Strategy

Ignite Social Media

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations.