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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

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How To Measure Share Of Voice On Social Media

Keyhole.co

Share of voice, also known as SOV, is a unit of measurement to find out how much authority you have when it comes to industry discussions. It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. For example, here’s what a social media mention looks like on X: 2.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Any time media monitoring-related discussions spark, teams rush to find a sustainable set of tools. Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. As you get better at monitoring, you’ll need customization options. all in one easy-to-use dashboard.

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12 Best Social Media Automation Tools For The AI Age (2023)

Keyhole.co

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you.

Tools 52
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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

Are your results in social media the bare minimum, or should you be reaping enough? If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. You should start measuring your social media statistics with that of the set benchmarks across your particular industry.

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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

Twitter 228
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Brand Awareness.

Metrics 112