Harp Interactive

JANUARY 6, 2010

Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored. For example: Your brand name. Next…how to monitor all these platforms?

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Keyhole.co

MARCH 6, 2024

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). You can reach out to media by yourself, hire a freelancer, or use a news sharing company (platform). The company made over $6 billion off that campaign within a year!

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

OCTOBER 24, 2022

Keyhole is a real-time conversation tracker that provides keyword + hashtag analytics and social media analytics across platforms such as Facebook, Twitter and Instagram. For example, if Company A starts with 1000 followers and gains 100 followers in a month, they’ve achieved a growth rate of 10%. Get started for free here.

Metrics 52

Metrics Analytics Analysis Hashtag 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

OCTOBER 13, 2023

Competition is growing, so companies need to expand their workforce with new and unique talent. 49% of HR professionals say their company plans to increase the use of social media for hiring and interacting with candidates. Even so, it allows companies to explore new areas of talent. What is social media recruiting?

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

FEBRUARY 3, 2024

Try to jot down the metrics of individual companies as well as take an average to see what the industry standard for market presence looks like. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. The Benefits of Listening. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Mention Mention is another popular social listening tool with instant access to every conversation around your brand.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Pricing: Brand24 has 4 pricing plans: Individual, Team, Pro, and Enterprise.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Unmetric

JULY 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. In addition to that, the tool also tracks the engagement score of hashtags used in your tweets, brand campaigns, and retweets.

Analytics 72

Analytics Tools Twitter Hashtag 72

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Awario Awario is another popular brand monitoring tool.

Tools 84

Tools Sentiment Hubspot Price 84

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Pricing: $49 – $499 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. This way, you can compete better in the stifling brand race.

Tools 52

Tools Sentiment Analysis Metrics 52

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, effective and it allows you to report your performance accurately – it’s basically a marketer’s dream.

Hashtag 106

Hashtag Analytics Tools Price 106

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

OCTOBER 31, 2022

It involves consistently monitoring and evaluating your audience’s needs and preferences. Hashtag tracking can make this process much easier, and effective and it allows you to report your performance accurately – it’s basically a marketer’s dream. Hashtags and Their Significance. Of course, you have.

Hashtag 52

Hashtag Analytics Tools Price 52

Unmetric

SEPTEMBER 9, 2019

Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. It provides a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Now, how cool is that?

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

JULY 20, 2023

Keyhole allows you to compare your performance to theirs, including best posting times, popular content types, top hashtags, average engagement rate, and more. Stay on top of any keyword or hashtag with Keyhole’s robust tracking capabilities. Analyze sentiment analysis to understand how the world feels about your brand.

Industry 52

Industry News Google Brands 52

Hootsuite

MAY 16, 2023

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JUNE 29, 2023

candidates won’t work for a company with a bad rep. No wonder internationally beloved toy company Lego reported a 17% growth in 2022. Meanwhile, Wish , one of the brands that was featured lower on last year’s Axios-Harris poll, reported a net loss of $384 million that same year. Because it’s a candy company?

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 21, 2023

Monitoring social media is like listening in on discussions at a busy market in the digital realm. It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. It has several components, each with a different function: 1.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 19, 2023

Will this spoil your brand’s image? Can it lead to the loss of trust (inside or outside the company)? Roughly 62% of companies have such a crisis plan, but 40% have never conducted a crisis exercise. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Webbiquity SMM

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. The three big gaps that stand out, for B2B marketers in particular, are targeting by industry, company, and job title. the inability to search by users’ company, role, or industry).

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Twitter Airlines Hashtag Brand Monitoring 177

Hootsuite

JULY 17, 2023

Most people don’t know that Hootsuite is actually a very useful online reputation monitoring tool for companies of all sizes. For beginners, there’s Hootsuite Streams , which tracks brand mentions, keywords and hashtags on multiple platforms, all in one place. Learn more about the benefits of social listening here !)

Reputation 71

Reputation Tools HootSuite Sentiment 71

Sprout Social

JANUARY 5, 2023

Ways for your company to outshine your competitors. Brands are often guessing and not listening. . Social listening involves analyzing conversations and trends related to your brand. These include conversations relevant to your company, competitors and industry at large. Imagine you work for a company like Netflix.

Social Media 84

Social Media Sentiment Hashtag Analysis 84

Keyhole.co

APRIL 26, 2023

Let’s take a look at the 9 metrics that every company should be measuring right now and the best tools to use. Monitor the people talking about you online and the kind of influence they have. Monitor who your top supporters are and encourage them to keep engaging with your brand. Price: $39 – $249 per month 4.

Metrics 52

Metrics Social Media Tools Sentiment 52

Webbiquity SMM

APRIL 12, 2022

If your company maintains a social media presence, you should have a policy for using and navigating this channel. That will help protect your brand image and preserve your corporate reputation. Confidentiality guidelines: These govern the use of company and user data. Check what blogs and articles are saying about your brand.

Social Media 189

Social Media Policies How To Guidelines 189

Keyhole.co

MARCH 4, 2024

As your most direct link to the customer, it can be leveraged to gain trust and influence the attitudes toward your brand reputation. Brand monitoring helps you to control the narrative and protect your reputation. This could mean monitoring social listening and campaigns or analyzing profile growth and engagement.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

NOVEMBER 4, 2020

Using Keyhole, you can find, identify, track, and reach out to your influencers: You can also conduct a detailed and in-depth sentiment analysis of social media posts over time: With Keyhole, you get to see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting. BrandMentions.

Analytics 105

Analytics Social Media Tools Price 105

Keyhole.co

OCTOBER 7, 2020

While the average person may not want to know everything that’s said about them online, that information is invaluable for any company. But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for.

Sentiment 59

Sentiment Analysis Tools Price 59

Sprout Social

DECEMBER 20, 2023

Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Additionally, Oktopost puts an emphasis on their brand safety features. Their “banned keywords” function assures everyone is adhering to brand voice and company standards. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

MAY 24, 2023

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. The platform even provides a visual dashboard that is intuitive and shareable, allowing you to easily track hashtags, keywords, and accounts in one go. Notice a particular hashtag is trending? We get that frustration!

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Analysis Types Tools Price 52