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B2B Social Media Gets Intimate

Social Media Marketing

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148
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6 Teen Activists You Should Be Following in 2021

Likeable

As some of the most passionate and social media–savvy people around, Gen Z knows exactly how to use their voices online. They have also started Never Again MSD, a student-run committee that advocates for tighter gun laws, known on social media as #neveragain. Catch up with him on Instagram and Twitter !

Committee 103
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Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

B2B customers are using larger buying committees to review potential purchases, they’re gathering almost all of their product research from digital content, and they’re taking longer than ever to make final purchase decisions. Create a Strong Social Presence. Be the Hero (to Your Customer—and Make Them the Hero to Their Business).

B2B 130
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Digital grassroots: the Internet fights back

Sherrilynne Starkie

His topic, the year the Internet fought back, focused on how a genuine grassroots movement, fuelled by social media, impacted the Canadian Federal government’s digital copyright law. It started in 2004 when a legislative committee held a series of hearings on digital copyright reform. There is no song book.

Committee 312
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Social Spotlight: How Airbnb kept the lights on when everyone was home

Sprout Social

Suspended travel, shelter-in-place and strict social distancing cost them $1 billion in canceled bookings—a loss that left them no choice but to postpone their long-awaited IPO plans, and cut their staff by almost 2,000 employees. This article breaks down social media marketing tips by platform. They make great partners

Travel 126
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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer Social

I was fortunate to make some connections with venues that offered to host us for little to no charge (a coworking space that let us use the facility on nights they didn’t have other bookings, a tech company that opened their office to community events). We created a Google Form to collect nominations.

Brands 82
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Make A Mobile Marketing Impact

Twist Image

While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another. is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. media hacks.

Mobile 85