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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer. I particularly appreciated the process of the FLIRT model.

Review 142
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. You have to create content, be part of many communities, and proceed incrementally.

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Bringing Open Community To Public Relations

Waxing UnLyrical

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. It’s literally a little book, easy to carry around in a bag and dip into whenever you need some inspiration… and it’s about practical strategies.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. He also wrote " Blogging The Market - How weblogs are turning corporate machines into real conversations " several years ago, more of a cri du coeur at a time when blogging was still fresh and (perhaps) innocent.

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Google Living Stories – Just Snazzy Topic Pages or is Google on to.

Adam Sherk

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Google 112
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Personal KM; KM Business Case; KM, culture and compromise; KM Books Wiki

Buzz Marketing for Technology

Develop strategies for searching, browsing, navigating, asking, discovering, and using information. Collaborating Around Information. Filed under: Strategy , People , Process , Financial , Learning , Reference , Sensemaking , Collaboration , Sharing , Personal KM. Collaboration (29 posts). Strategy (51 posts).

Wiki 100