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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Do your customers have a need for community, convenience, or collaboration? Will there be future demand for products? The CMO will also want to know the data.

Research 265
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It’s about having a strategy for making your company or organization more like a person and less like a machine. IMO until these companies get their heads and strategies around social media as customer intimacy model rather than a content distribution channel they will continue to struggle with the medium. Leave a comment please.

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Bringing Open Community To Public Relations

Waxing UnLyrical

Moving forward, the concept of Open Community challenges PR pros to work more collaboratively across the organization and empower more people to share more valuable information more often. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. Collaboration. Collaboration. Contributors |. Contact us.

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

or social media—it is about the strategic use of technology to transform our government into a platform that is participatory, collaborative, and transparent. Open government doesn’t start or end with social media – it starts with a mindset that you want to become more participatory, collaborative, and transparent.

Gov 2.0 125
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Google Wave fails to cause a splash

The Way of the Web

Jaiku Lively Tags: Internal Collaboration · social networks [link] Marta Daniels I just never understood precisely what Google Wave was, or what it was for! The curious thing is that Google is building a legacy of projects which attempt to utilise social tools, but then end up losing dedicated effort or closing.

Google 43