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Bringing Open Community To Public Relations

Waxing UnLyrical

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

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Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. Each workshop is its own learning process.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

But WikiBrands by Mike Dover and Sean Moffit ties all the necessary components into a social media strategy together with some helpful tactics. But understanding how to begin your social media presence is the first phase, building community then analyzing and measure the community and Wikibrands includes those very important topics as well.

Review 142
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Understanding the Current and Future Market Conditions Market research is a core part of any business strategy – in this case meaning researching markets. Do your customers have a need for community, convenience, or collaboration? Will there be future demand for products? The CMO will also want to know the data.

Research 265
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

You have to create content, be part of many communities, and proceed incrementally. It’s about having a strategy for making your company or organization more like a person and less like a machine. That’s not a “wave the magic wand&# scenario. It’s about humanization. Leave a comment please.

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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

· Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. The AppGap is a blog and resource on the future of work and how new tools are addressing age-old challenges of organization, collaboration, and innovation. Collaboration. Communities. Collaboration.

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WOM: What's Really Behind The Buzz

Waxing UnLyrical

To find out a bit more, this month I caught up with 1000heads Engagement Strategy Director and all round Social Media Pundit, James Whatley ( @whatleydude ) to find out what all the fuss is about ( thanks to James for his mug shot ). James and I first met a few months ago through mutual friends. They listen a LOT. Then they plan.